Billy Daniels
Senior Vice President of Digital at Experience Fresh | Digital Marketing + Creative- Claim this Profile
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Shane Ness
It’s the senior living industry, it’s hard to find fresh and effective marketing ideas and strategies. Billy is one of if not the best Vice President of Marketing that I’ve come across in my career. He has the know how and talent to optimize results and allowing me and my team to do what we do best which is sell. In collaboration with Billy I’ve learned a lot but most importantly he has shown me how to do more with less. He managed to out preform our YOY goals while saving on the budget. He’s an effective leader and knows how to motivate and mentor his team. He isn’t afraid to take initiative and make things happen. He will also speak up and notify me or any of my team when we are off track or losing brand awareness. If you need effective marketing and real growth in the metics that matter, Billy is the one to get it done.
Shane Ness
It’s the senior living industry, it’s hard to find fresh and effective marketing ideas and strategies. Billy is one of if not the best Vice President of Marketing that I’ve come across in my career. He has the know how and talent to optimize results and allowing me and my team to do what we do best which is sell. In collaboration with Billy I’ve learned a lot but most importantly he has shown me how to do more with less. He managed to out preform our YOY goals while saving on the budget. He’s an effective leader and knows how to motivate and mentor his team. He isn’t afraid to take initiative and make things happen. He will also speak up and notify me or any of my team when we are off track or losing brand awareness. If you need effective marketing and real growth in the metics that matter, Billy is the one to get it done.
Shane Ness
It’s the senior living industry, it’s hard to find fresh and effective marketing ideas and strategies. Billy is one of if not the best Vice President of Marketing that I’ve come across in my career. He has the know how and talent to optimize results and allowing me and my team to do what we do best which is sell. In collaboration with Billy I’ve learned a lot but most importantly he has shown me how to do more with less. He managed to out preform our YOY goals while saving on the budget. He’s an effective leader and knows how to motivate and mentor his team. He isn’t afraid to take initiative and make things happen. He will also speak up and notify me or any of my team when we are off track or losing brand awareness. If you need effective marketing and real growth in the metics that matter, Billy is the one to get it done.
Shane Ness
It’s the senior living industry, it’s hard to find fresh and effective marketing ideas and strategies. Billy is one of if not the best Vice President of Marketing that I’ve come across in my career. He has the know how and talent to optimize results and allowing me and my team to do what we do best which is sell. In collaboration with Billy I’ve learned a lot but most importantly he has shown me how to do more with less. He managed to out preform our YOY goals while saving on the budget. He’s an effective leader and knows how to motivate and mentor his team. He isn’t afraid to take initiative and make things happen. He will also speak up and notify me or any of my team when we are off track or losing brand awareness. If you need effective marketing and real growth in the metics that matter, Billy is the one to get it done.
Experience
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Experience Fresh | Digital Marketing + Creative
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United States
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Advertising Services
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1 - 100 Employee
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Senior Vice President of Digital
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Apr 2023 - Present
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GrippingGolf Podcast
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United States
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Spectator Sports
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Founder and Host
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May 2017 - Present
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Bickford Senior Living
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United States
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Hospitals and Health Care
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400 - 500 Employee
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VP of Marketing
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Apr 2021 - Mar 2023
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Serviam Care Network
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United States
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Software Development
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1 - 100 Employee
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VP, Digital Marketing
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Sep 2019 - Apr 2022
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Director of Digital Marketing
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Nov 2017 - Sep 2019
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Digital Marketing Specialist
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Nov 2016 - Nov 2017
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Long Motor Corporation
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United States
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Motor Vehicle Manufacturing
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1 - 100 Employee
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Email Marketing Manager
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Jan 2015 - Nov 2016
Develop and coordinate digital content for 3 eCommerce websites and 3 content websites. Initiatives include promotional emails, Google Product Listing Ads, blog articles, SEO optimization, responsive design, conversion funnel optimization. Responsible for all digital marketing channels; SEO, PPC, display ads, email marketing and social media. Proficient in eCommerce KPI analysis and able to draw conclusions from said analytics. Develop and coordinate digital content for 3 eCommerce websites and 3 content websites. Initiatives include promotional emails, Google Product Listing Ads, blog articles, SEO optimization, responsive design, conversion funnel optimization. Responsible for all digital marketing channels; SEO, PPC, display ads, email marketing and social media. Proficient in eCommerce KPI analysis and able to draw conclusions from said analytics.
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TITLE Boxing LLC
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United States
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Sporting Goods Manufacturing
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1 - 100 Employee
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Marketing Manager
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Jun 2014 - Jan 2015
Direct manger over marketing channel managers, website management, graphic designers, photography, product development and product analyst.Manage all marketing and advertising initiatives for TITLE Boxing and TITLE MMA to drive brand awareness and revenue through the e-commerce websites. Includes setting strategy and determining marketing mix based on budget and goals.>Marketing Strategy >Digital Marketing >Direct Marketing>PPC, SEO, SEM, PLA >Product Development >Brand Development>Email Strategy >Competitive Intelligence >Public Relations>Product Analysis >Inventory Analysis >Sales Analysis>Social Media >Contract Negotiations >Content Development Show less
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Promotions Manager/Email Specialist
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Feb 2013 - Jun 2014
Direct Responsibilities>Email Marketing>HTML Coding>Product Inventory Analysis>Campaign & Tactical Analysis>Email Segmentation>Agency & Partner Management>PPC, SEO & Display Advertising>Creative Management>Social Media
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Email Marketing Manager
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Feb 2012 - Feb 2013
Responsible for creating email marketing campaigns to promote a products. Determined target audience, devised campaigns, and launched email campaigns to create brand aware and generate web conversions. Direct Responsibilities>Email Marketing>HTML Coding>Product Inventory Analysis>Campaign & Tactical Analysis>Email Segmentation
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Head Golf Professional
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Mar 2009 - Feb 2011
Direct Responsibilities >Teaching Golf to Students of all ages >Day to Day Pro Shop Operations >Employee Management - Proshop, Outside Service and Course Marshals >Email Marketing >Web Design/Development through CMS >Vendor Relationships >Buying Pro Shop Merchandise >Merchandising >Customer Service Direct Responsibilities >Teaching Golf to Students of all ages >Day to Day Pro Shop Operations >Employee Management - Proshop, Outside Service and Course Marshals >Email Marketing >Web Design/Development through CMS >Vendor Relationships >Buying Pro Shop Merchandise >Merchandising >Customer Service
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The Glen Club
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United States
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Facilities Services
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1 - 100 Employee
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Assistant Golf Professional
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Sep 2006 - Feb 2009
Direct Responsibilities >Email Marketing >Web Updates via CMS >Staff Management Held temporary positions for Corporate Sales Manager and Outside Services Manager Direct Responsibilities >Email Marketing >Web Updates via CMS >Staff Management Held temporary positions for Corporate Sales Manager and Outside Services Manager
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Education
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2001 - 2005
Kansas State University
Bachelor of Science (B.S.), Golf Course Operation and Grounds Management -
1997 - 2001
Shawnee Mission East High School
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