Bill Spaniel, ABC
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Bio
Aldo Maragoni
I consider Bill a connoisseur of words. As an editor and writer, Bill ensures communications are clear and concise, as well as tailored to the specific audience. I enjoyed working with Bill on several projects, including teaming on our social media efforts for CalCPA, for more than 15 years.
Larry Pon
Bill has always been a joy to work with. We did podcasts on financial literacy topics for CalCPA. Bill was a great advocate for CalCPA to get us in contact with the press to help them with their financial articles.
Cheryl Farrell
Bill Spaniel is the Renaissance man of business communications. From writing to technology, Bill has a vast wealth of experience and he generously shares his expertise. We worked together at the International Association of Business Communicators. As a former president of the Los Angeles chapter and active on regional levels, Bill brings forward-looking ideas to our professional development events. One example is a podcast for which he was sound engineer and editor for a health care panel—making it possible for those who could not attend to have access to the information presented. I appreciate having Bill as a resource for all matters of professional communications.
Aldo Maragoni
I consider Bill a connoisseur of words. As an editor and writer, Bill ensures communications are clear and concise, as well as tailored to the specific audience. I enjoyed working with Bill on several projects, including teaming on our social media efforts for CalCPA, for more than 15 years.
Larry Pon
Bill has always been a joy to work with. We did podcasts on financial literacy topics for CalCPA. Bill was a great advocate for CalCPA to get us in contact with the press to help them with their financial articles.
Cheryl Farrell
Bill Spaniel is the Renaissance man of business communications. From writing to technology, Bill has a vast wealth of experience and he generously shares his expertise. We worked together at the International Association of Business Communicators. As a former president of the Los Angeles chapter and active on regional levels, Bill brings forward-looking ideas to our professional development events. One example is a podcast for which he was sound engineer and editor for a health care panel—making it possible for those who could not attend to have access to the information presented. I appreciate having Bill as a resource for all matters of professional communications.
Aldo Maragoni
I consider Bill a connoisseur of words. As an editor and writer, Bill ensures communications are clear and concise, as well as tailored to the specific audience. I enjoyed working with Bill on several projects, including teaming on our social media efforts for CalCPA, for more than 15 years.
Larry Pon
Bill has always been a joy to work with. We did podcasts on financial literacy topics for CalCPA. Bill was a great advocate for CalCPA to get us in contact with the press to help them with their financial articles.
Cheryl Farrell
Bill Spaniel is the Renaissance man of business communications. From writing to technology, Bill has a vast wealth of experience and he generously shares his expertise. We worked together at the International Association of Business Communicators. As a former president of the Los Angeles chapter and active on regional levels, Bill brings forward-looking ideas to our professional development events. One example is a podcast for which he was sound engineer and editor for a health care panel—making it possible for those who could not attend to have access to the information presented. I appreciate having Bill as a resource for all matters of professional communications.
Aldo Maragoni
I consider Bill a connoisseur of words. As an editor and writer, Bill ensures communications are clear and concise, as well as tailored to the specific audience. I enjoyed working with Bill on several projects, including teaming on our social media efforts for CalCPA, for more than 15 years.
Larry Pon
Bill has always been a joy to work with. We did podcasts on financial literacy topics for CalCPA. Bill was a great advocate for CalCPA to get us in contact with the press to help them with their financial articles.
Cheryl Farrell
Bill Spaniel is the Renaissance man of business communications. From writing to technology, Bill has a vast wealth of experience and he generously shares his expertise. We worked together at the International Association of Business Communicators. As a former president of the Los Angeles chapter and active on regional levels, Bill brings forward-looking ideas to our professional development events. One example is a podcast for which he was sound engineer and editor for a health care panel—making it possible for those who could not attend to have access to the information presented. I appreciate having Bill as a resource for all matters of professional communications.
Credentials
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Accredited Business Communicator
International Association of Business Communicators -
Certified Advanced Facilitator
University of Phoenix
Experience
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StoryTerrace
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United Kingdom
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Book Publishing
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1 - 100 Employee
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Premium Writer
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Mar 2021 - Present
Working through StoryTerrace, I help individuals tell their life story. The end result is a book that can be treasured by family members and friends. Working through StoryTerrace, I help individuals tell their life story. The end result is a book that can be treasured by family members and friends.
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Spaniel Communications
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Los Angeles, California, United States
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Public Relations Consultant
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Feb 2019 - Present
I work with clients to tell their story to potential customers, the news media and the general public. I do this in a variety of ways, depending on the client's needs. This may include -- News releases -- Podcasts -- Social media campaigns -- Speeches -- Presentations I work with clients to tell their story to potential customers, the news media and the general public. I do this in a variety of ways, depending on the client's needs. This may include -- News releases -- Podcasts -- Social media campaigns -- Speeches -- Presentations
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California Society of CPAs
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Glendale, CA
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Public Relations Manager
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Dec 2000 - Feb 2019
For 19 years I was the primary connection between the 45,000 members of the California Society of CPAs and the news media, including television stations in San Diego, Los Angeles, Fresno and San Francisco as well as such newspapers as the Wall Street Journal, the New York Times, USA Today, the Los Angeles Times, the San Francisco Chronicle, the Sacramento Bee and the San Diego Union-Tribune. I arranged interviews with our members and ghostwrote articles for them. I also conducted news media training to help members formulate responses to questions from reporters. On behalf of CalCPA's Education Foundation, I led classes in business writing for CPAs.
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University of Phoenix
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United States
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Higher Education
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700 & Above Employee
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Facilitator
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1996 - 2016
Taught about 50 classes, both online and in classrooms, for 20 years in such subjects as public relations, business writing and political science. Taught about 50 classes, both online and in classrooms, for 20 years in such subjects as public relations, business writing and political science.
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Public Relations Consultant
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May 1994 - Nov 2000
Provided public relations services to clients in high tech, aerospace, and other industries. I wrote white papers, news releases and articles for employee publications. Working with a news media training organizations, I led sessions in how to respond to news media inquiries. I also represented a software company that developed a software platform for electronic publications. Provided public relations services to clients in high tech, aerospace, and other industries. I wrote white papers, news releases and articles for employee publications. Working with a news media training organizations, I led sessions in how to respond to news media inquiries. I also represented a software company that developed a software platform for electronic publications.
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Editor
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Jan 1990 - Apr 1994
As editor of SoCalGas Company's employee publications, I interviewed employees at all levels and wrote articles about their jobs. As editor of SoCalGas Company's employee publications, I interviewed employees at all levels and wrote articles about their jobs.
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Lockheed
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Burbank and Vandenberg AFB, California
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Public Relations Representative
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Feb 1979 - Dec 1989
As a public relations representative for Lockheed, I worked with engineers and executives to tell the company's story. This included writing speeches for executives, editing the employee newspaper, preparing news releases and directly working with the news media. I also assisted with organizing major events connected with the sale of aircraft. A video I produced about the development of the U-2 aircraft was shown for many years at the Smithsonian's Air & Space Museum. As a public relations representative for Lockheed, I worked with engineers and executives to tell the company's story. This included writing speeches for executives, editing the employee newspaper, preparing news releases and directly working with the news media. I also assisted with organizing major events connected with the sale of aircraft. A video I produced about the development of the U-2 aircraft was shown for many years at the Smithsonian's Air & Space Museum.
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C F Braun Engineering
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Alhambra, Calif.
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Publications Manager
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Nov 1978 - Jan 1979
Editor of company magazine. Editor of company magazine.
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Prudential Insurance
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Los Angeles, Calif.
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Public Relations Specialist
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Jan 1977 - Oct 1978
Wrote articles for Prudential's employee magazine as well as news releases. Wrote articles for Prudential's employee magazine as well as news releases.
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Columbus, GA, Ledger-Enquirer
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Columbus, GA
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Copyeditor
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Feb 1973 - Jul 1973
Junior copydesk editor and make-up editor for major metro newspaper. Junior copydesk editor and make-up editor for major metro newspaper.
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US Army
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United States
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Armed Forces
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700 & Above Employee
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Editor
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Aug 1971 - Sep 1972
Editor of and principal writer for the Korea Support Command Charger, the U.S. Army's largest overseas weekly publication. Honorably discharged in September 1972.
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Editor
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Jul 1970 - Jul 1971
Editor of the Fort Benning Bayonet, the U.S. Army's largest weekly publication. I oversaw the editing and production of the 36-64 page newspaper.
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US Army
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United States
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Armed Forces
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700 & Above Employee
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Infantry Soldier
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Feb 1969 - Dec 1969
Infantry soldier in training with U.S. Army. Infantry soldier in training with U.S. Army.
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Booth Newspapers
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Newspaper Publishing
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1 - 100 Employee
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Reporter/copy editor
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Jun 1968 - Jan 1969
Upon graduation from the University of Missouri, I was hired by Booth Newspapers, a chain in Michigan. For four months I worked as a reporter for their Ann Arbor News, and then I was transferred and became a copy editor for their Flint Journal. I left because I was drafted. Upon graduation from the University of Missouri, I was hired by Booth Newspapers, a chain in Michigan. For four months I worked as a reporter for their Ann Arbor News, and then I was transferred and became a copy editor for their Flint Journal. I left because I was drafted.
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Education
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1974 - 1977
University of Nevada, Reno
Master's, Political Science -
1964 - 1968
University of Missouri-Columbia
Bachelor of Journalism, Journalism -
1961 - 1964
Golden Senior High School
Community
