Bill Oakley
Executive Director - ADTHING at the University of Utah at University of Utah- Claim this Profile
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Bio
Experience
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University of Utah
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Greater Salt Lake City Area
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Executive Director - ADTHING at the University of Utah
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Dec 2015 - Present
Creating a new approach to training creative people for advertising. ADTHING is an ad agency staffed by students. Run by Pros. With real assignments. From real clients. Creating young ad thinkers who believe that without a meaningful idea that matters to someone – not about you, but about them – without that, all your data and marketing technology is meaningless. Give people a real reason to care. Or don't bother them. Creating a new approach to training creative people for advertising. ADTHING is an ad agency staffed by students. Run by Pros. With real assignments. From real clients. Creating young ad thinkers who believe that without a meaningful idea that matters to someone – not about you, but about them – without that, all your data and marketing technology is meaningless. Give people a real reason to care. Or don't bother them.
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University of Utah - David Eccles School of Business
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Salt Lake County, Utah, United States
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Career-Line Faculty
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Dec 2015 - Present
Professor of Marketing teaching Creative side of Advertising -- The value, and the power, of creative execution and messaging in all of Marketing. Professor of Marketing teaching Creative side of Advertising -- The value, and the power, of creative execution and messaging in all of Marketing.
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McCann Worldgroup
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Advertising Services
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700 & Above Employee
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Worldwide Creative Director / American Airlines / ExxonMobil / Nortel Networks
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2001 - Dec 2015
As global creative lead, coordinated creative direction, strategy and execution from 23 McCann Worldgroup offices (plus DLKW/London) for American Airlines, ExxonMobil and Nortel Networks.
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Chief Creative Officer (CCO) - TM Advertising
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2008 - 2015
American Airlines (global), ExxonMobil (global), Universal Orlando, Discover, Bank of America, EDS/HP, Bausch+Lomb,Paris Las Vegas, citi/AAdvantage Card,Bell Helicopter, BT Global Services, oneworld global airline alliance, Texas Tourism, Community Coffee, Captain D's, Statoil, American Advertising Federation
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Managing Director / Chief Creative Officer (CCO) - TM Advertising
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2010 - 2012
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Group Creative Director - TM Advertising
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1991 - 2001
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BBDO ATL
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Atlanta
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Creative Director
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1990 - 1991
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DMB&B
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St. Louis
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Creative Director/Art Director
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1982 - 1990
Budweiser, Anheuser-Busch, Southwestern Bell (consumer and B2B) Michelob Light, Banquet Frozen Foods, MADD Budweiser, Anheuser-Busch, Southwestern Bell (consumer and B2B) Michelob Light, Banquet Frozen Foods, MADD
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Hesselbart & Mitten
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Fairlawn Ohio
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Art Director
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1981 - 1982
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Society of Saint Paul Monastary
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Youngstown Ohio
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Art Director (while in college)
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1979 - 1981
God knows we all need help in this business... God knows we all need help in this business...
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Education
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Youngstown State University
Bachelor of Fine Arts (BFA), Commercial Art / Mechanical Engineering