Billi Watland

Senior Publisher Relations Manager at AdvertiseCast
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Location
San Francisco, California, United States, US

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Laurel Earhart

Billi hit the ground running when she came to AdvertiseCast. In the short time I've known her, she has impressed me with her acumen and ability to get things done: right, quickly and the first time. I am so excited that she joined our team and I can't wait to see what our future holds with her at the helm of our content partnerships.

Jayne Carroll

I was fortunate enough to work with Billi for two years on the SparkCleveland Fit City Challenge and the kickoff year for the SparkAkron Fit City Challenge. Billi has such a wonderful, positive and encouraging attitude. She is passionate about her projects and was a great asset in helping our team. I only hope Billi and I will be able to work together one day in the future.

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Experience

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Senior Publisher Relations Manager
      • Nov 2021 - Present

      Building relationships with exclusive and top-performing podcasters, publisher acquisition while promoting Libsyn hosting, monetization and audience growth for our partners. Visit AdvertiseCast.com Building relationships with exclusive and top-performing podcasters, publisher acquisition while promoting Libsyn hosting, monetization and audience growth for our partners. Visit AdvertiseCast.com

    • Book and Periodical Publishing
    • 300 - 400 Employee
    • Senior Account Executive
      • Jan 2021 - Nov 2021

      Reaching an audience of more than 16 million, we are the nation's largest luxury media company offering leading brands access to the most affluent audiences in the most prominent cities across the U.S. Through the power of the Modern Luxury platform including 85+ brands across 22 markets, we deliver powerful marketing solutions allowing luxury brands to connect with their audiences. Reaching an audience of more than 16 million, we are the nation's largest luxury media company offering leading brands access to the most affluent audiences in the most prominent cities across the U.S. Through the power of the Modern Luxury platform including 85+ brands across 22 markets, we deliver powerful marketing solutions allowing luxury brands to connect with their audiences.

    • Business Consulting and Services
    • Director Brand Partnerships and Business Development
      • Jan 2015 - Aug 2020

      Diversity and Inclusion Committee Customized strategic partnerships and programs for Digital Health platform with tools, content, and community. Sold Engagement Software and Licensing, Population Health Engagement tools, Digital Consumer Experience, Events, and Broadcast. Developed high performing partnerships with Consumer brands, Insurance brokers, and Broadcast media integration in a rapidly changing startup environment. Strategic planning, Account Management, and Project… Show more Diversity and Inclusion Committee Customized strategic partnerships and programs for Digital Health platform with tools, content, and community. Sold Engagement Software and Licensing, Population Health Engagement tools, Digital Consumer Experience, Events, and Broadcast. Developed high performing partnerships with Consumer brands, Insurance brokers, and Broadcast media integration in a rapidly changing startup environment. Strategic planning, Account Management, and Project management. Affectively customized platforms in the following segments: Life Sciences, CPG, eCommerce, Health, and Media. Spark360 is a merged entity of SparkPeople (consumer health tech company with 20 million members) and Innovative Wellness Solutions (Population Health Management experts serving self-insured employers). Show less Diversity and Inclusion Committee Customized strategic partnerships and programs for Digital Health platform with tools, content, and community. Sold Engagement Software and Licensing, Population Health Engagement tools, Digital Consumer Experience, Events, and Broadcast. Developed high performing partnerships with Consumer brands, Insurance brokers, and Broadcast media integration in a rapidly changing startup environment. Strategic planning, Account Management, and Project… Show more Diversity and Inclusion Committee Customized strategic partnerships and programs for Digital Health platform with tools, content, and community. Sold Engagement Software and Licensing, Population Health Engagement tools, Digital Consumer Experience, Events, and Broadcast. Developed high performing partnerships with Consumer brands, Insurance brokers, and Broadcast media integration in a rapidly changing startup environment. Strategic planning, Account Management, and Project management. Affectively customized platforms in the following segments: Life Sciences, CPG, eCommerce, Health, and Media. Spark360 is a merged entity of SparkPeople (consumer health tech company with 20 million members) and Innovative Wellness Solutions (Population Health Management experts serving self-insured employers). Show less

    • Director Brand Partnerships
      • Jan 2015 - Jan 2019

      SparkPeople is a pioneer in integrating health, entertainment, and leadership. Offering consumer and software solutions btb, in digital health engagement for both desktop and mobile applications. For over 15 years, our team of nutrition and fitness software experts has successfully implemented large scale consumer integrations to enhance the ways organizations and brands connect with their members and customers. SparkPeople is a pioneer in integrating health, entertainment, and leadership. Offering consumer and software solutions btb, in digital health engagement for both desktop and mobile applications. For over 15 years, our team of nutrition and fitness software experts has successfully implemented large scale consumer integrations to enhance the ways organizations and brands connect with their members and customers.

    • United States
    • Media Production
    • 700 & Above Employee
    • Senior Account Executive, USA Weekend Magazine
      • Jun 2008 - Dec 2014

      National Advertising, Consumer engagement, Shopper Marketing, Brand development, Direct Response , Legal Advertising • Grew territory billings from $700k to over $4 million annually • Exceeded Annual Sales goals over +200% in 2013 & +100%: 2009,2010, 2012, • Territory increased to: CA, OR, WA, CO, UT, MT, ID, AZ, NV, NM • Strong experience in understanding digital media and consumer behavior • Online marketing CPM/ Targeting, familiar with CPC/CPL, Programmatic purchasing… Show more National Advertising, Consumer engagement, Shopper Marketing, Brand development, Direct Response , Legal Advertising • Grew territory billings from $700k to over $4 million annually • Exceeded Annual Sales goals over +200% in 2013 & +100%: 2009,2010, 2012, • Territory increased to: CA, OR, WA, CO, UT, MT, ID, AZ, NV, NM • Strong experience in understanding digital media and consumer behavior • Online marketing CPM/ Targeting, familiar with CPC/CPL, Programmatic purchasing models, online media in networks, DSP, exchange or other non-reserved space. • Social media campaigns including Facebook/ Twitter / Email sponsorships • Managed USAW Legal Advertising, advocated and developed unified rate card, while increased reach & spend into digital • 2009-14 Gannett Charitable Grants committee member- $50k allocated to nonprofits annually Show less National Advertising, Consumer engagement, Shopper Marketing, Brand development, Direct Response , Legal Advertising • Grew territory billings from $700k to over $4 million annually • Exceeded Annual Sales goals over +200% in 2013 & +100%: 2009,2010, 2012, • Territory increased to: CA, OR, WA, CO, UT, MT, ID, AZ, NV, NM • Strong experience in understanding digital media and consumer behavior • Online marketing CPM/ Targeting, familiar with CPC/CPL, Programmatic purchasing… Show more National Advertising, Consumer engagement, Shopper Marketing, Brand development, Direct Response , Legal Advertising • Grew territory billings from $700k to over $4 million annually • Exceeded Annual Sales goals over +200% in 2013 & +100%: 2009,2010, 2012, • Territory increased to: CA, OR, WA, CO, UT, MT, ID, AZ, NV, NM • Strong experience in understanding digital media and consumer behavior • Online marketing CPM/ Targeting, familiar with CPC/CPL, Programmatic purchasing models, online media in networks, DSP, exchange or other non-reserved space. • Social media campaigns including Facebook/ Twitter / Email sponsorships • Managed USAW Legal Advertising, advocated and developed unified rate card, while increased reach & spend into digital • 2009-14 Gannett Charitable Grants committee member- $50k allocated to nonprofits annually Show less

    • United States
    • Book and Periodical Publishing
    • 700 & Above Employee
    • Pacific NW Account Manager, Mountain Sports Media
      • Nov 2004 - May 2008

      Maintain and grow Endemic category base, identify and grow Non-Endemic category base, increased page counts and sold integrated multi-platform programs including Event based sponsorships, Online and Print programs. • Brand Growth through in-game integration of Skiing Magazine & Transworld SNOWBoarding into 2005 EA Sports division product launch, SSX4- On Tour. • Advertiser advocate for in-book promotional page;"Slope Scoop", debuted 2006 November issues Ski /Skiing.

    • Northern CA Account Manager, MNI
      • May 2000 - Nov 2004

      Identify and work with any company or advertising agency looking to use print advertising to reach their target audience. Over 40 national magazines available in 172 markets is US.

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Classified Sales Manager
      • Sep 1998 - May 2000

      Comprehesive database management and developing new business. Advised created affordable advertising programs for Small to MidSize business and independant contractors. Started with 1 page of advertisements when I entered the department. Created a weekly 5-6 page section which cracked open category growth specific to Travel/Tourism and Real Estate features included 48 Hour Getaways, Distinctive Homes. Registered the SFBT with the Newspaper Association for which people could use SFBT for their… Show more Comprehesive database management and developing new business. Advised created affordable advertising programs for Small to MidSize business and independant contractors. Started with 1 page of advertisements when I entered the department. Created a weekly 5-6 page section which cracked open category growth specific to Travel/Tourism and Real Estate features included 48 Hour Getaways, Distinctive Homes. Registered the SFBT with the Newspaper Association for which people could use SFBT for their Fictious Business requirements along with Legal announcements. Ran the design and Layout of the SFBT Classified section. SFBT won a specific award on their Classified section from the Newspaper Association, due to my design, layout and growth of the section. Billings over 30k weekly. Show less Comprehesive database management and developing new business. Advised created affordable advertising programs for Small to MidSize business and independant contractors. Started with 1 page of advertisements when I entered the department. Created a weekly 5-6 page section which cracked open category growth specific to Travel/Tourism and Real Estate features included 48 Hour Getaways, Distinctive Homes. Registered the SFBT with the Newspaper Association for which people could use SFBT for their… Show more Comprehesive database management and developing new business. Advised created affordable advertising programs for Small to MidSize business and independant contractors. Started with 1 page of advertisements when I entered the department. Created a weekly 5-6 page section which cracked open category growth specific to Travel/Tourism and Real Estate features included 48 Hour Getaways, Distinctive Homes. Registered the SFBT with the Newspaper Association for which people could use SFBT for their Fictious Business requirements along with Legal announcements. Ran the design and Layout of the SFBT Classified section. SFBT won a specific award on their Classified section from the Newspaper Association, due to my design, layout and growth of the section. Billings over 30k weekly. Show less

    • Promotion Director & On Air personality
      • Mar 1990 - Aug 1994

      Coordinated and produced all station events, in conjuction with the Sale Manager and Program Director. Held on air position from 7-midnight and assisted with production. Hosted events when necessary including the Mayors Summer Concert Series. Produced soundtracks for Randy Rarick and the Triple Crown of Surfing annually from 90-98. Coordinated and produced all station events, in conjuction with the Sale Manager and Program Director. Held on air position from 7-midnight and assisted with production. Hosted events when necessary including the Mayors Summer Concert Series. Produced soundtracks for Randy Rarick and the Triple Crown of Surfing annually from 90-98.

    • Producer
      • 1985 - 1989

      Worked in the programming office and was associate producer of such Talk programs as Jerry Williams, Gene Burns. Won a Broadcast association award for best miniseries w/Gene Burns program focus on Healthcare in the US. Later joined sports department and assisted with the flagship broadcasts of the RedSox. Including game highlights and lining interviews. Worked in the programming office and was associate producer of such Talk programs as Jerry Williams, Gene Burns. Won a Broadcast association award for best miniseries w/Gene Burns program focus on Healthcare in the US. Later joined sports department and assisted with the flagship broadcasts of the RedSox. Including game highlights and lining interviews.

Education

  • Framingham State University
    BA, English, Media
    1984 - 1988

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