Bill Moughan
Sales Director at WISErg Corporation- Claim this Profile
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Bio
Rob Timmons
Bill is a great salesman AND manager of sales people, something that isn't altogether very common. He knows how to balance the needs of a sales team with the realities of a budget, and can proactively communicate needed changes in strategy that will lead to sound investment and increased revenue.
Cliff Wells
When Bill Moughan reported to me during his tenure at Odwalla, he demonstrated to be a quick learner and thinker and was always open to try new ways to succeed and was willing to take on new responsibilities - and Business managers at Odwalla were required to wear many hats: Build budgets, prospect new accounts, lead route salespeople, ensure prompt implementation of new products and cooler placement, manage their own P&L and execute sales plans. among other duties. Bill Moughan excelled in all facets and was key to the company's rapid expansion in its heyday, prior to being acquired by Coca-Cola.
Rob Timmons
Bill is a great salesman AND manager of sales people, something that isn't altogether very common. He knows how to balance the needs of a sales team with the realities of a budget, and can proactively communicate needed changes in strategy that will lead to sound investment and increased revenue.
Cliff Wells
When Bill Moughan reported to me during his tenure at Odwalla, he demonstrated to be a quick learner and thinker and was always open to try new ways to succeed and was willing to take on new responsibilities - and Business managers at Odwalla were required to wear many hats: Build budgets, prospect new accounts, lead route salespeople, ensure prompt implementation of new products and cooler placement, manage their own P&L and execute sales plans. among other duties. Bill Moughan excelled in all facets and was key to the company's rapid expansion in its heyday, prior to being acquired by Coca-Cola.
Rob Timmons
Bill is a great salesman AND manager of sales people, something that isn't altogether very common. He knows how to balance the needs of a sales team with the realities of a budget, and can proactively communicate needed changes in strategy that will lead to sound investment and increased revenue.
Cliff Wells
When Bill Moughan reported to me during his tenure at Odwalla, he demonstrated to be a quick learner and thinker and was always open to try new ways to succeed and was willing to take on new responsibilities - and Business managers at Odwalla were required to wear many hats: Build budgets, prospect new accounts, lead route salespeople, ensure prompt implementation of new products and cooler placement, manage their own P&L and execute sales plans. among other duties. Bill Moughan excelled in all facets and was key to the company's rapid expansion in its heyday, prior to being acquired by Coca-Cola.
Rob Timmons
Bill is a great salesman AND manager of sales people, something that isn't altogether very common. He knows how to balance the needs of a sales team with the realities of a budget, and can proactively communicate needed changes in strategy that will lead to sound investment and increased revenue.
Cliff Wells
When Bill Moughan reported to me during his tenure at Odwalla, he demonstrated to be a quick learner and thinker and was always open to try new ways to succeed and was willing to take on new responsibilities - and Business managers at Odwalla were required to wear many hats: Build budgets, prospect new accounts, lead route salespeople, ensure prompt implementation of new products and cooler placement, manage their own P&L and execute sales plans. among other duties. Bill Moughan excelled in all facets and was key to the company's rapid expansion in its heyday, prior to being acquired by Coca-Cola.
Experience
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WISErg Corporation
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United States
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Farming
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1 - 100 Employee
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Sales Director
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May 2014 - Present
In conjunction with the client's Director and Vice President of Operations I conduct cost analyses on current organic waste management programs and identify cost and operational efficiency provided by the adoption of WISErg's Harvester system. Clients include Costco, Whole Foods, PCC Natural Markets, and Town and Country Markets. Additional Harvester 2015 pilot programs are in process or proposed with HEB, Wegmans,New Seasons, and Fred Meyer. In conjunction with the client's Director and Vice President of Operations I conduct cost analyses on current organic waste management programs and identify cost and operational efficiency provided by the adoption of WISErg's Harvester system. Clients include Costco, Whole Foods, PCC Natural Markets, and Town and Country Markets. Additional Harvester 2015 pilot programs are in process or proposed with HEB, Wegmans,New Seasons, and Fred Meyer.
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Director of Sales and Business development
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Jul 2008 - Oct 2013
Developed a Japanese sake brand from start-up through multi-state distribution and placement in regional and national chains. Negotiated private label production contracts; developed marcom messaging and branding; recruited distributors and sold into key accounts. www.glidebev.com Developed a Japanese sake brand from start-up through multi-state distribution and placement in regional and national chains. Negotiated private label production contracts; developed marcom messaging and branding; recruited distributors and sold into key accounts. www.glidebev.com
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National Sales Manager
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Jan 2001 - Jul 2007
Promoted from Tier 4 Sales Manager to National Account Manager in 2003. Conducted C and VP level key account presentations of Healthnotes interactive software. Led market research in development of new channel (pharmacy) software application, increasing market potential by 60%. Championed development of consumer generated data collection software to document ROI and add additional retailer value. Increased account penetration and sold into new chains including: Whole Foods, DECA, HEB, and Meijer.
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Sales and Marketing Manager
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1999 - 2001
Performed key account presentations for Tier-1 retailers including Kroger, Albertsons, QFC, Whole Foods, and national restaurant chains including P.F. Chang’s. Performed market research to identify new market and product opportunities. Trained and managed national sales team of four. Developed sales/production forecasting systems to reduce out-of-stocks and improve coordination between sales and production. • Achieved 35% + annual growth rate three consecutive years; developed in-store promotion which achieved the largest sales increase in company history• Expanded distributor base from 20 states to 32 states• New product feasibility studies resulted in the successful launch of two new brands• Coordinated two private label roll-outs• Developed product messaging, strategy, and materials for wholesale and retail channels
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Sales and marketing consultant
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1998 - 1998
Key Account Sales & Marketing ConsultantDistribution, marketing, and operations programs for grocery, CPG, and internet industries. Clients included Trinity Springs Geothermal Water, Surf Free Hosting, BTS Consumer Goods.•Trinity Springs became the number one selling bottled water in the natural food channel within one year of launch Key Account Sales & Marketing ConsultantDistribution, marketing, and operations programs for grocery, CPG, and internet industries. Clients included Trinity Springs Geothermal Water, Surf Free Hosting, BTS Consumer Goods.•Trinity Springs became the number one selling bottled water in the natural food channel within one year of launch
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Odwalla
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Transportation, Logistics, Supply Chain and Storage
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1 - 100 Employee
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SF Area and LA Expansion Manager
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1992 - 1997
Promoted from Area Business Manager, to Lead Area Business Manager, to Expansion Manager. Managed sales team of 15 with line report responsibility for an additional 20 operational personnel in the San Francisco distribution node. Established VP-level relationships with grocery chains, DECA, health food stores, and specialty retailers. Created sales training programs to enhance DSD performance.• Increased area contribution from 19% to 26% in one year• Strategized new market expansion & competition management (Chiquita/Naked Juice)• Cultivated record number of direct reports advancing into management positions
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Education
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1982 - 1986
University of California, Berkeley
Bachelor of Arts (BA), Philosophy -
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Cal Poly San Luis Obispo
Agricultural Trade and Marketing, AG Business
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