Bill Bass

Chief Marketing Officer at FULLBEAUTY Brands
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Contact Information
us****@****om
(386) 825-5501
Location
New York, New York, United States, US

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Dorothy V.

Bill brought our Internet E-Commerce site to the top of the world of E-Commerce. I thoroughly enjoyed working with him.

Jay Gerak

In my 21 years as an attorney in both private practice and in-house, Bill is by far one of the brightest, successful and results-oriented business leaders I have had the good fortune to work with. Bill's ability to get the most out of his team is legendary. As counsel to Bill's ecommerce and catalog business at Sears, I found that he exhibited a laser-like ability to hone in on the most important issues immediately - including those very nuanced legal issues (and their implications) that are not always readily grasped by non-lawyers. Not only was Bill extremely successful in growing his business, he was a pleasure to work with as well. I can recommend Bill without reservation.

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Credentials

  • Commercial Pilot License
    Federal Aviation Administration
  • Rescue Diver
    PADI

Experience

  • FULLBEAUTY Brands
    • United States
    • Retail Apparel and Fashion
    • 500 - 600 Employee
    • Chief Marketing Officer
      • Jul 2019 - Present

      I am responsible for the marketing, ecommerce, and IT teams at FULLBEAUTY Brands, the most trusted, comprehensive resource for plus-size women and men. Proprietary brands under the FULLBEAUTY Brands umbrella include Woman Within, Roaman’s, Catherines, Jessica London, ellos, Swimsuits For All, KingSize, Brylane Home, and OneStopPlus.com. I am responsible for the marketing, ecommerce, and IT teams at FULLBEAUTY Brands, the most trusted, comprehensive resource for plus-size women and men. Proprietary brands under the FULLBEAUTY Brands umbrella include Woman Within, Roaman’s, Catherines, Jessica London, ellos, Swimsuits For All, KingSize, Brylane Home, and OneStopPlus.com.

  • Black Wolf Group
    • Australia
    • Human Resources Services
    • Chairman, Co-Founder
      • 2005 - Present

      I founded Black Wolf Group with a business partner in 2005 as a side business. The company now has ~500 employees and four divisions: Black Wolf Moving owns and operates Two Men and a Truck local moving franchises, Black Wolf Health owns and operates BrightStar Care home healthcare franchises, SabinoDB is a marketing and data science company and Fair Indigo is a designer and retailer of socially-conscious clothing. I founded Black Wolf Group with a business partner in 2005 as a side business. The company now has ~500 employees and four divisions: Black Wolf Moving owns and operates Two Men and a Truck local moving franchises, Black Wolf Health owns and operates BrightStar Care home healthcare franchises, SabinoDB is a marketing and data science company and Fair Indigo is a designer and retailer of socially-conscious clothing.

  • Orchard Brands
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Co-president and Chief Marketing Officer
      • Mar 2012 - Jul 2015

      With more than $1 billion of revenue, Orchard Brands was a leading, multi-channel marketer of apparel and home products focused on serving the needs of women and men above the age of fifty. Orchard's brands included Norm Thompson, Sahalie, Appleseeds, Old Pueblo Traders, Blair, Haband, Wintersilks, Linen Source and others. I oversaw the marketing, ecommerce and IT teams and the Wintersilks brand. We sold Orchard Brands to Bluestem Brands in 2015. With more than $1 billion of revenue, Orchard Brands was a leading, multi-channel marketer of apparel and home products focused on serving the needs of women and men above the age of fifty. Orchard's brands included Norm Thompson, Sahalie, Appleseeds, Old Pueblo Traders, Blair, Haband, Wintersilks, Linen Source and others. I oversaw the marketing, ecommerce and IT teams and the Wintersilks brand. We sold Orchard Brands to Bluestem Brands in 2015.

  • United Stationers
    • United States
    • Furniture and Home Furnishings Manufacturing
    • Board of Directors
      • Jun 2011 - May 2012

      United Stationers (now Essendant) is a leading wholesale distributor of business products, with 2011 net sales of $5.0 billion. I served on the Technology and Human Resources committees. United Stationers (now Essendant) is a leading wholesale distributor of business products, with 2011 net sales of $5.0 billion. I served on the Technology and Human Resources committees.

  • Tractor Supply Company
    • United States
    • Retail
    • 700 & Above Employee
    • Board of Directors
      • Jan 2008 - May 2012

      Tractor Supply Company is the largest retail farm and ranch store chain in the United States. During my time there, the company operated over 1,100 retail stores and employed more than 16,000 team members. I served on the Audit and Governance committees. Tractor Supply Company is the largest retail farm and ranch store chain in the United States. During my time there, the company operated over 1,100 retail stores and employed more than 16,000 team members. I served on the Audit and Governance committees.

  • Charming Shoppes
    • United States
    • Retail
    • 300 - 400 Employee
    • President Charming Direct
      • Jan 2009 - Mar 2012

      Charming Shoppes, Inc. was a leading apparel retailer specializing in women's plus-size apparel. At the time, Charming Shoppes operated 1,832 retail stores under the names LANE BRYANT, CACIQUE, FASHION BUG and CATHERINES PLUS SIZES. The company also operated the Figi's family of brands. I was responsible for ecommerce, the Figi's brands and corporate marketing. We sold Charming Shoppes to Ascena in 2012. Charming Shoppes, Inc. was a leading apparel retailer specializing in women's plus-size apparel. At the time, Charming Shoppes operated 1,832 retail stores under the names LANE BRYANT, CACIQUE, FASHION BUG and CATHERINES PLUS SIZES. The company also operated the Figi's family of brands. I was responsible for ecommerce, the Figi's brands and corporate marketing. We sold Charming Shoppes to Ascena in 2012.

  • Sears, Roebuck and Co.
    • United States
    • Retail
    • VP/GM Customer Direct
      • 2002 - 2005

      I joined Sears when it acquired Lands' End in 2002 and in addition to my role at Lands' End, I concurrently ran Sears' direct to consumer businesses including catalogs, ecommerce and direct mail. At the time, Sears had 871 full-line stores, 1100 specialty stores and $41 billion in revenue. I left to start my own company (Black Wolf Group) when Sears merged with KMart in 2005. I joined Sears when it acquired Lands' End in 2002 and in addition to my role at Lands' End, I concurrently ran Sears' direct to consumer businesses including catalogs, ecommerce and direct mail. At the time, Sears had 871 full-line stores, 1100 specialty stores and $41 billion in revenue. I left to start my own company (Black Wolf Group) when Sears merged with KMart in 2005.

  • Lands' End
    • United States
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • SVP, Ecommerce and International
      • 1999 - 2005

      Lands' End is a global multi-channel retailer designing and selling classically styled apparel, swimwear and outerwear for Women, Men and Kids, plus a complete line of home products. I ran the ecommerce business unit and the international catalog division which included wholly-owned subsidiaries in Japan, Germany and the UK. We sold the company to Sears in 2002. Lands' End is a global multi-channel retailer designing and selling classically styled apparel, swimwear and outerwear for Women, Men and Kids, plus a complete line of home products. I ran the ecommerce business unit and the international catalog division which included wholly-owned subsidiaries in Japan, Germany and the UK. We sold the company to Sears in 2002.

  • Forrester Research
    • Group Director, Research
      • 1996 - 1999

      Forrester provides proprietary research focused on technology and its effects on IT, marketing and strategy. I started as a senior analyst and then ran the ecommerce and media research teams. Was a hard job to leave, but the opportunity to return to an operational role in ecommerce with (at the time) industry-leading Lands' End was too good to pass up. Forrester provides proprietary research focused on technology and its effects on IT, marketing and strategy. I started as a senior analyst and then ran the ecommerce and media research teams. Was a hard job to leave, but the opportunity to return to an operational role in ecommerce with (at the time) industry-leading Lands' End was too good to pass up.

  • Boston.com
    • Online Media
    • Development Director
      • 1995 - 1996

      I co-founded and co-managed this online subsidiary of the Boston Globe newspaper. I was responsible for site design and content and advertising sales. I co-founded and co-managed this online subsidiary of the Boston Globe newspaper. I was responsible for site design and content and advertising sales.

  • Knight-Ridder
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Strategic Initiatives Manager
      • 1992 - 1995

      I joined Knight-Ridder following graduate school in a management training role working across multiple divisions. I eventually ran database and event marketing and book and magazine publishing for the Lexington Herald-Leader newspaper. I joined Knight-Ridder following graduate school in a management training role working across multiple divisions. I eventually ran database and event marketing and book and magazine publishing for the Lexington Herald-Leader newspaper.

  • U.S. Department of Education
    • United States
    • Government Administration
    • 700 & Above Employee
    • Policy Analyst
      • 1992 - 1992

      Deferred my start date with Knight-Ridder so I could do a short-term assignment with the US Dept of Ed and use my education policy degree before getting sucked full-time into the business world. Worked in the Office of Post-Secondary Education on the Upward Bound program which provided services to low-income, first-generation college students. Deferred my start date with Knight-Ridder so I could do a short-term assignment with the US Dept of Ed and use my education policy degree before getting sucked full-time into the business world. Worked in the Office of Post-Secondary Education on the Upward Bound program which provided services to low-income, first-generation college students.

  • US Army
    • United States
    • Law Enforcement
    • 1 - 100 Employee
    • Captain
      • 1984 - 1990

      ROTC Distinguished Military Graduate. Honor Graduate (top 10%) Infantry Officer Basic Course. Distinguished Honor Graduate (first in class) US Army Flight School. Served as a paratrooper/jumpmaster, helicopter gunship platoon leader, and Air Cavalry squadron adjutant in the 82d Airborne Division at Fort Bragg, NC. Served as an AH-1 Cobra instructor pilot, company executive officer, and ran the AH-1 instructor pilot training platoon at the US Army Flight School, Fort Rucker, AL. ROTC Distinguished Military Graduate. Honor Graduate (top 10%) Infantry Officer Basic Course. Distinguished Honor Graduate (first in class) US Army Flight School. Served as a paratrooper/jumpmaster, helicopter gunship platoon leader, and Air Cavalry squadron adjutant in the 82d Airborne Division at Fort Bragg, NC. Served as an AH-1 Cobra instructor pilot, company executive officer, and ran the AH-1 instructor pilot training platoon at the US Army Flight School, Fort Rucker, AL.

Education

  • Stanford University Graduate School of Business
    MBA, Business
    1990 - 1992
  • Northwestern University
    Master of Science (MS), Predictive Analytics
    2014 - 2018
  • Stanford University
    MA, Education Administration and Policy Analysis
    1990 - 1992
  • Princeton University
    AB, English
    1980 - 1984

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