Biljana Nikolić
Omni Marketing Manager at Horkans Group- Claim this Profile
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Croatian Native or bilingual proficiency
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Serbian Professional working proficiency
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Bosnian Professional working proficiency
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English Professional working proficiency
Topline Score
Bio
Credentials
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Digital Media Sales specialist
Certificate Digital Media Sales Academy -
PR specialist
London School of Public Relations
Experience
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Horkans Group
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Ireland
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Retail
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1 - 100 Employee
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Omni Marketing Manager
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Jul 2021 - Present
- Supporting the development and managing the implementation of marketing, advertising, promotional, and social media activities for products in the Irish market across all identified channels.- Responsibility for implementation of the campaigns and promotional planning- Identifying activation opportunities across channels and recommending innovative solutions.- Delivering reports and analysis on activation plans, associated expenditure, and return on investment.
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eCommerce Channel Specialist
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Jun 2021 - Jul 2021
- Member of the OKR leadership and Omni team with overall responsibility for eCommerce sites and digital sales channels. Responsibility and day to day management of online channels and revenue growth- Marketing and eCommerce team leadership to deliver on business objectives and marketing strategy for the Horkans Group- Customer base and Brand awareness growth- Marketing and eCommerce policies, procedures, and controls development and implementation
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Freelance
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Navan, County Meath, Ireland
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Freelance eCommerce Marketplaces manager / Content moderator
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Dec 2020 - Present
Wide experience in the field of Online advertising and eCommerce including reviewing online advertisements in order to improve their content, quality and layout, feedback and analysis on advertisements, reviewing the language used in advertisements by examining grammar, tone and cultural relevance, Amazon and Google Ads creation and improvement according to keywords research, campaign results and ads policy changes, violation and fraudulent reporting, and team training and education. - New products listing management and other operative work on Amazon EMEA accounts - Maintaining existing products listing, applying new keywords in titles and description, updating listing according to listing policy changes - Creating, maintaining and updating Amazon ads according to Amazon ads policy with focus on managing a restricted brand - Set up and managed campaigns on Google Ads and other PPC channels - Creation and implementation of Google Ads with focus on Search campaigns for entire EU market - Search ads improvements according the continuous keyword research, result analysis of each campaign, and Google ads policy changes
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LELO
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Sweden
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Retail Luxury Goods and Jewelry
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100 - 200 Employee
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eCommerce Marketplaces manager
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Apr 2019 - Dec 2020
As a project owner, I’m responsible for every process related to Amazon Vendor and Seller accounts for the EMEA market, in specific Amazon DE, FR, ES, and IT, La Redoute FR, eBay UK, and Curate Beauty UK marketplaces and Amazon US posts management. That includes almost all activities from strategical decision making, T&C negotiating and planning, to operative tasks like content management and counterfeit reporting. - Responsible for Sales, KPIs, and projects on assigned EMEA markets/channels - Supervising of all listings on all platforms and operationally supporting when necessary - Opening of new marketplaces and negotiations with existing and new partners, constantly looking for new opportunities - Analysis and reporting on the website’s performance and KPIs, and present the data to management for them to come to qualified decisions - Manage the customer experience improvement cross brands including design, aesthetics, content quality, navigation, information architecture, branding, site performance, functionality, and usability - Mentoring and training a team of five members. Participation in new team-members employment including job ads posting, selection of the candidates, interviewing potential candidates and onboarding - Coordination with marketing and sales teams on marketing activities and incorporation on the websites (special promotions, campaigns, SEO/SEM, Social Media, CRM, and Customer Care)
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Freelance Marketing and Creative Services
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Marketing Services
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700 & Above Employee
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Digital Marketing Specialist
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Jul 2013 - Apr 2019
- Researching and testing new advertising channels - Implementation and management of online marketing activities - Setting up and managing Adwords and Facebook campaigns for several EU markets - IT, ES, DE, AT, CZ, SK, SI, PL, HU, HR with a strong focus on sales - Setting up and managing campaigns on other PPC channels (Sklik.cz, Azet. SK, eTarget, NMHklik.sk, Midas.hr) - E-mail marketing - planning and managing campaigns management - Monitoring and successfully executing KPI – minimal ROAS of 6 (600%) - Production of all types of texts, ads, copywriting, content writing - Leading a team of 22 people including Marketing and Customer care department - Actively working on recruitment of new team-member including job ads posting, selection of the candidates, interviewing potential candidates, onboarding, and training
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Conrad Electronic d.o.o. k.d. Slovenia
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Slovenia
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Retail
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1 - 100 Employee
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Marketing Manager
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May 2013 - Dec 2015
- Strategic planning and implementation of marketing and PR campaigns, prize games and viral actions - Production of marketing materials - photos and graphics - Production of PR material, copywriting, content writing management - E-mail marketing - setting up and managing campaigns - Creating and implementing a Customer loyalty program - Social network management - Facebook management - Translations and localization - Strategic planning and implementation of marketing and PR campaigns, prize games and viral actions - Production of marketing materials - photos and graphics - Production of PR material, copywriting, content writing management - E-mail marketing - setting up and managing campaigns - Creating and implementing a Customer loyalty program - Social network management - Facebook management - Translations and localization
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Aplos
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Croatia
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Technology, Information and Internet
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1 - 100 Employee
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Sales and marketing manager
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Dec 2011 - May 2013
- Creation and implementation of marketing campaigns for Nabava.net - Creation and implementation of specific promotional activities for clients - Maintain the existing base and finding new customers - Production of textual content on the page Nabava.net - Presentation of Company, website Nabava.net and advertising services - Creation and implementation of marketing campaigns for Nabava.net - Creation and implementation of specific promotional activities for clients - Maintain the existing base and finding new customers - Production of textual content on the page Nabava.net - Presentation of Company, website Nabava.net and advertising services
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Hogl Shoe Fashion
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Zagreb, Croatia
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Store manager
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Jan 2010 - Sep 2011
- Business organization - Work on the launch of the first retail store in Croatia - Brand management - Sales analysis and statistics, Sales Team training - Strategic planning and implementation of PR, marketing and sales activities - Business organization - Work on the launch of the first retail store in Croatia - Brand management - Sales analysis and statistics, Sales Team training - Strategic planning and implementation of PR, marketing and sales activities
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Monitor Plus d.o.o.
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Zagreb, Croatia
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Marketing manager
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Apr 2005 - Dec 2009
- Sales of advertising space on company's news portals - Media planning - Planning, designing and implementing marketing and PR campaigns - Production of visual solutions - Creative writing and Copywriting - Sales of advertising space on company's news portals - Media planning - Planning, designing and implementing marketing and PR campaigns - Production of visual solutions - Creative writing and Copywriting
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Croadria
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Zagreb, Croatia
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Sales Manager
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2002 - 2005
- Web hosting sales - Domain registration - Customer service - Web hosting sales - Domain registration - Customer service
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Education
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University of Zagreb/Sveuciliste u Zagrebu
M. Sc., Fakultet političkih znanosti u Zagrebu -
University of Zagreb/Sveuciliste u Zagrebu
B.A., Ekonomski fakultet u Zagrebu -
Otvoreno učilište Algebra
Specialist for digital photography and processing
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