Biljana Kecman

PPC Account Manager at Four Dots
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Contact Information
us****@****om
(386) 825-5501
Location
Serbia, RS

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • PPC Account Manager
      • Oct 2022 - Present

  • Freelance
    • Belgrade, Serbia
    • Digital Marketing and PPC freelancer
      • Jun 2020 - Present

      For several clients, I am managing: - Facebook ads (e-commerce, lead generation, engagement, brand/awareness) - Google ads (Search, Display, Youtube, Gmail) - LinkedIn ads - Copywriting for landing pages for lead generation - Setting up strategies for digital presence and campaign proposals For several clients, I am managing: - Facebook ads (e-commerce, lead generation, engagement, brand/awareness) - Google ads (Search, Display, Youtube, Gmail) - LinkedIn ads - Copywriting for landing pages for lead generation - Setting up strategies for digital presence and campaign proposals

    • Croatia
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Performance Account Executive
      • Aug 2020 - Oct 2022

      My responsabilities: - Market research, client acquisition, care and management - Developing partnerships w/ current clients and responding to clients’ needs - Ensuring that status reports, cost estimates, project timelines, and tasks are accurate and up to date - Coordinating operational tasks within projects and managing campaigns from start to finish - Handling budgets, managing campaign costs, and invoicing the clients - Cooperating with Communications & Performance teams and managing campaigns for clients Show less

    • Computer Games
    • 200 - 300 Employee
    • User Acquisition Specialist
      • Dec 2018 - Apr 2020

      - Managing user acquisition / performance marketing campaigns on various performance digital channels (SnapChat, Tik Tok, Twitter, Unity, Reddit) - Optimizing and tracking user acquisition campaigns based on game/product goals, through targeting, creatives, marketing messages, bids and budget allocation - Managing day-to-day campaign operations with ad networks and other partners - Providing critical reporting to internal & external partners - Performing A/B tests of creatives, ad copies etc. and making detailed reports - Identifying and implementing new marketing partners - Optimising app store pages (ASO) for better conversion rates and higher visibility Show less

    • Serbia
    • Education Administration Programs
    • 1 - 100 Employee
      • Feb 2017 - Dec 2018

      As a Marketing Specialist, I was in charge of:- Creating content for social media networks (Facebook page "Erickson Coaching Serbia", "Erickson Coaching Osterreich", "NLP Centar", "Atria", Instagram page, website www.nlpcentar.com); - Search Engine Optimisation for 5 websites; - Creation and follow up of campaign for Erickson coaching program "The Art and Science of Coaching" and for Process Communication Model training.- Creation and follow up of campaign for NLP Centar trainings (NLP Practitioner, NLP Master, NLP Trainer and all NLP workshops).- Setting Google ads campaigns and Facebook ads campaigns for all trainings and programs from Atria portfolio (10+ trainings and at least 5 ongoing campaigns)- Coordinating communication with our partners from different cities- Analyzing analytics of all channels.Developing skills: Photoshop CS6, Adobe Illustrator CC, Wordpress, Facebook Pages Managing, Strategic Marketing Development, FB Business Manager, Google AdWords Show less

      • Jun 2016 - Feb 2017

      As a Marketing Intern, I was in charge of: - Creating content for social media networks (Facebook page "Erickson Coaching Serbia", "Atria", Instagram page, website www.erickson.rs and www.pcm.rs); - Search Engine Optimisation; - Creation and follow up of campaign for Erickson coaching program "The Art and Science of Coaching" and for Process Communication Model training. - Analyzing analytics of all channels.Developing skills: Photoshop CS6, Adobe Illustrator CC, Wordpress, Facebook Pages Managing, Strategic Marketing DevelopmentAtria Group is international consulting company, present in 5 countries (Serbia, Portugal, Switzerland, Macedonia and Czech Republic). Our mission is to provide our clients the best possible solutions for leadership development, soft skills development and personal development. Show less

    • Serbia
    • Non-profit Organizations
    • 200 - 300 Employee
      • Oct 2015 - Jun 2016

      As a National Manager, I was in charge of:- Tracking performance for all offline activities of 7 Local Committees (LCs) in Serbia;- Delivering weekly reports to Presidents of LCs about performance, bottlenecks, local partnerships and proposition of solutions;- Performing one-on-one performance meetings with LC Vice Presidents of Marketing- Negotiation with national media distributors and coordinating national campaigns- Cross-functional synergy with Business Development and Digital Marketing national teamsSkills: Performance Tracking, Mentoring and Coaching, Strategic Partnership Development, Business Analysis. Show less

      • Dec 2014 - Dec 2015

      - Coordinating Team Leaders of M&PR teams- Developing function, implementing strategies for promotion of our products- Developing new ways of online and offline promotion strategies- Focusing on creating partnerships with other medias- Tracking and analysing reach and strength of communication canals

      • Sep 2014 - Dec 2014

      I was leading a team that had 3 members. My main responsabilities were: - contacting applicants for interships - interviewing applicants and selection - tracking process of application for interships abroad - delivering educations to team members - constant contact with AIESEC members from another countries - making collaborations with entities from another coutries - promoting intershipsDeveloped skills: Sales, HR management, Customer Servise, Marketing, Team Management. Show less

      • Mar 2014 - Sep 2014

      Global Citizen is a program of outgoing volounteering international internships. I was in charge with leading a team from 10 people. Main responsabilities: - contacting applicants - interviewing applicants, and their selection - introducing applicants with further process of applying for internships - motivating applicants and delivering educations - tracking their development on internships - involving them in local committee activities after their arrival - tracking, motivating and educating members of the team - involvment in organising presentation of Global Citizen program on Economic Faculty Developed Skills: Sales, HR management, Customer Service, Team management, Crisis and event management. Show less

      • Sep 2013 - Apr 2014

      • May 2013 - Sep 2013

Education

  • University of Belgrade, Faculty of Economics
    Undergraduate, Marketing
    2012 - 2020

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