Experience

Financell

• Türkiye
• Financial Services
• 1 - 100 Employee

• Marketing Lead

  • Nov 2016 - Present



Akbank

• Türkiye
• Banking
• 700 & Above Employee

• Vice President

  • Dec 2009 - Dec 2015

  Reporting to SME Banking Division Head due to SME Banking being a separate business unit in AkbankResponsible for communication and cooperation activities of SME Banking of the BankDeveloping SME Banking strategic communication and cooperation roadmap and carry out associated actions to achieve targets defined within roadmapDetermining companies and organizations to cooperate with in order to acquire/activate customers and involve in social responsibility projects (i.e. TESK, Deloitte, Sabanci University, Vodafone, Philip Morris, Brisa)Planning and maintenance of annual communication budgetBriefing and working with agencies to prepare TV/newspaper/ magazine/outdoor ads and radio spotsPlanning and organizing press conferences, authoring press releases and press documents Setting up guerilla marketing activities for new products launchSetting up and organizing events for SMEs (i.e. Tradesman Festival, Family-Owned Business Academy, Export Academy, Tourism Meetings, Ramadan Meetings, Entrepreneur Development Program)Running digital communication campaigns in social media/internet/ web site(event videos, social media posts, web banner)Planning and conducting internal communication activities to increase employees’ motivation and engagement (i.e. establishing the theme, defining related contents and organizing annual SME Festival with 2000 employees, organizing -Charity Day- to boost product sales within branches in videoconference platform)Determining the stand concepts to be used at fairs Preparing SME inserts with Capital magazine

• Manager Strategic Planning

  • Nov 2006 - Dec 2009

  Reporting directly to Executive Vice PresidentDeveloping marketing strategies and preparing business plansConducting in-depth market analysis and developing products & services or recommending improvements accordinglyCoordinating relationships within Akbank Commercial Banking and its subsidiariesPerformance evaluation of commercial branches related to subsidiariesOrganization of various occasions (Customer visits of upper management, Sponsorships-Eko Diyalog, Stars of Export, various fairs etc., product launches, collaborations w/ associations such as Chambers of Commerce and Industry, sectoral unions and media)Printed communication activities (Visual ads of commercial branches, media publications and other advertising materials)Maintenance of Akbank Commercial Banking websiteE-mail management of commercial customers



Akbank

• Türkiye
• Banking
• 700 & Above Employee

• Team Manager

  • 2005 - 2006

  Conducting customer visits and introducing & selling productsMentoring 9 commercial branchesInvolvement in pricing and marketing policies of these branchesPreparing feasibility reports (including cash flow analysis) for projects presenting the risks and returns associated with them)

• Management Trainee

  • 2000 - 2005