Experience

Ad-Innovation

• Advertising Services
• 1 - 100 Employee

• Business Development Manager

  • Mar 2014 - Present

  Ad-Innovation is one of the biggest digital printing house in Pakistan having nationwide production facility. Ad Innovation provides solution in the field of outdoor, indoor advertising running the publicity campaign of different National & Multinational companies in Pakistan. •Establishes productive, professional relationships with key personnel in assigned key accounts. •Develop relationships with loyal clients; ask for their feedback and provide feedback to the marketing units for purpose of enhancing the quality of service. •Meets assigned targets for profitable sales volume and strategic objectives in assigned accounts. •Proactively assesses, clarifies, and validates customer needs on an ongoing basis. •Answer the clients’ questions and ensure their problems are resolved; conduct follow-up tasks. •Attending client meetings; maintaining and expanding relationships with existing clients. •Managing Trade Marketing portfolio (Visual Merchandising, Signage, Franchise / Retail branding, Trade Events, Activation's etc) of key accounts ( Telenor, Nestle, Coke & Unilever ). •Dealing with all aspects of a BTL campaign & Leading project management activity i.e. surveys, R&D, designing, adaptation, cost estimation, presentation, printing, fabrication & executions. •Managing Team of twenty one merchandisers to ensure brand visibility; monitoring and managing in-field activities, providing the team with required tools, resources, information and follow-up. Show less



add-on communications

• Gulbeg III Lahore

• Asst. Client Services Manager

  • Mar 2008 - Feb 2014

  add-on is a BTL marketing communications company which deals in trade as well as brand activation for various Telecom and FMCG multinationals. •Project conceptualization to execution, new client development and complete the task to the superior benchmark. •Responsible for maintaining client portfolio of clients like Mobilink, Telenor, Zong, Tapal, Unilever (Walls, Lux, Sunsilk, Lifebuoy, BBM etc), Engro Chemicals, Engro foods (Omore, Tarang, Omungetc), Servis Shoes,Pepsico, Levis, Bahria Group etc. •Plan, execute and monitor BTL activities. •Responsible to managed, organized and prioritized a wide variety of projects with all levels of cross-functional internal and external teams and meet deadlines. •Analyzed the trade marketing execution in different markets and clusters and present the analysis to the management. •Participated actively in ongoing trade marketing projects of various clients by maintaining project status reports, following up on project etc. Secure execution of decentralized trade Marketing plan through regional teams. •Facilitated regional teams in following up with other departments/vendors/suppliers for the management of Trade Marketing projects e.g. Marketing, Procurement etc. •Remained abreast with all the new technologies in the market with regards to trade marketing and make suitable recommendations in order to gain a competitive edge in the market and amongst the competitors as well. •Developed trade investment plans for the customers in respective areas/clusters by visiting that particular area and presented a complete report to the company’s concerns and monitored then the trade marketing plan budget also. •Responsible, managed and executed the events, promotions, merchandising activities and BTL activation of clients. •Leading the merchandising department nationwide and merchandising team as well. •Responsible of all the merchandising and BTL promotional activity of key accounts like PTC, Nestle, Total, CPL, Alokozayetc etc. Show less