Experience

Digital Evolutions

• United Arab Emirates
• Marketing Services
• 1 - 100 Employee

• Founder & Head of Development

  • May 2023 - Present

  ▶ Working with entrepreneurs, SMEs and enterprise clients for their digital transformation, that includes consulting on their tech stack, development team, development strategy, cloud architecture, etc. ▶ Consult on building and enhancing client’s digital products and presence ▶ Deeply invested in learning and development of AI-forward solutions for clients ▶ Assisting clients with UI and UX on existing and new web and mobile projects ▶ Consulting on product development and market research for clients Show less



NorthLadder

• United Arab Emirates
• Internet Marketplace Platforms
• 1 - 100 Employee

• Vice President of Software Engineering and Product Manager

  • Jan 2019 - May 2023

  Developed and executed the company’s information technology (IT) strategy and provide decision support for the development and implementation of IT strategic plans. Built and supported cross-functional teams to execute technology projects and ensure the technology infrastructure is secure, reliable, and scalable. Defined and owned the product roadmap while driving execution of product lifecycle processes which includes product research, market research, planning, roadmap development, requirements development, and product launch. ▶ Worked with founders to ideate, develop and build the initial MVP and eventual product ▶ Oversaw the development and implementation of software and technology systems, working collaboratively with key stakeholders across the business to drive technology-enabled growth ▶ Built the technology and product team from scratch and continued to enhance team efficiency by driving continuous process improvements and introducing better tools ▶ Built complex financial software systems for internal and external stakeholders ▶ Leveraged superior leadership traits, while supervising/guiding both employees and freelance web developers on solutions, architecture and specifications ▶ Employed 3rd party specialists for real-time management of critical support functions such as development, DevOps, security, and QC. ▶ Created detailed product requirements for prototype construction and final product development ▶ Work closely with UX & UI designers to create customer journeys, product prototypes, and illustrations Show less

• Founder & Head of Development

  • Mar 2001 - Dec 2018

  Aided major enterprise clients, startups and SMEs in developing their digital transformation strategies, web projects, e-commerce projects, app projects and IT infrastructure consultation, implementation and staff augmentation. Ensured timely delivery of projects within a defined budget by coordinating project planning, system design, implementation, and testing phase. Key Projects: ▶ Migrated 50+ bricks-and-mortar SMEs to e-commerce and B2C platforms by creating a fully-managed service ▶ Developed and guided many start-ups in setting up online ventures by developing an online presence ▶ Boosted Western Auto sales for over thousands of SKUs through 50+ distributors across MENA by building a B2B order management platform ▶ Developed a unique MIS dashboard and implemented Learning Management System (LMS) for Lulu Group to track real-time sales across the store network in 21 countries as well as onboard and train 50,000+ staff ▶ Recruited, trained, and guided team members to ensure delivery of high-quality work that meets project requirements within budget and to the client's satisfaction ▶ Supported Lulu Group’s shopping malls across UAE, Oman, Qatar, and Saudi Arabia in attracting prospective tenants by designing 3D interactive virtual tours, websites and managing digital marketing platforms ▶ Worked with several high-profile banks such as EmirateNBD, Emirates Islamic, Mashreq Bank, Barclays Bank, and other large corporates like BASF, Haribo, Al Ghurair Group, and Lulu Group Show less