Experience

Blueprint SN

• Senegal
• Real Estate
• 1 - 100 Employee

• Business Unit Manager Danube

  • Jan 2022 - Present

• Sales Business Development Manager

  • Aug 2021 - Apr 2022



Samsung Electronics

• South Korea
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Key Channel/Account Manager

  • Jan 2020 - Aug 2021

  Responsible for Senegal, Guinee, Mauritania & cap vert market for SAMSUNG CONSUMER ELECTRONICS (Televisions, refrigerator, air conditioner, Washing machine, Micro-wave…) - Planning and executing initiatives to increase Samsung Electronics business in respective markets through distributors. - Work closely with distributors on sales forecasts (volume & value), business opportunities and define selling prices through price structure in all markets. - Handle quaterly sell in, sell through , Marketing plan, logistic with shipment for each distributor by country. Show less



Transmed

• Lebanon
• Manufacturing
• 700 & Above Employee

• Modern Trade Sales Team Leader

  • Aug 2019 - Jan 2020

  Management of Modern Trade customer portfolio throughout different subchannels: Key accounts (Auchan, Casino, Exclusive, Carrefour), supermarkets, self-service stores (SSS), petrol stations (Total, Vivo Energy, Elton), E-commerce (Jumia, Sakanal), Duty free (Lagardere) and pharmacies  - Team management of Account executives, van sales reps and merchandisers by monitoring, coaching, providing feedback and building capabilities to deliver the business objectives and personal growth - Communicate effectively sales plans & Company strategy to the team to ensure timely execution with excellence for all suppliers (Procter & Gamble, Beiersdorf, Duracell, and Reckitt Benckiser)  - Explore opportunities enabling to extend sales (POSM deployment, quarterly activities/schemes by sub-channel, productivity drive through faster selling process: order/delivery/sell out/replenishment) - Ensure the implementation of yearly and monthly plans. - Analyzing and exploring market trends specific to the company’s goals that can help implement measures that lead to growth Show less

• Senior Category Manager

  • Jul 2018 - Jul 2019

  Exclusive distributor of Protec & Gamble, Reckitt & Benckiser, Beiersdorf, Duracell & Mondelez international in Senegal Brands: Pampers, Always, Oral B, Gillete, Ariel, Nivea, Dettol, St Marc… - Responsible for local markets brand development within channels - Elaborate strategic marketing activities in alignment with suppliers to deliver target - Negotiate & manage marketing budget with suppliers annual budget by brand - Stock management (Elaborate realistic forecast & follow up orders to maintain perfect stock level for all channels) - Analyse sales and define actions plan by brand by skus - Lead and track POSM deployment by channels by store. - Recruit & Train Push Girl for store advertising - Elaborate market assessment for new product launch - Day to day exchange with P&G, Reckitt & Benckiser & Duracell team Show less

• Trade Marketing Executive

  • Jul 2017 - Jun 2018

  Distribution Company in the FMCG Sector - EXCLUSIVE DISTRIBUTOR OF PROCTER & GAMBLE ZONE WEST AFRICA- Responsible of marketing & commercial strategy through the implementation of action plans, budgets to optimize the distribution, visibility and sales of Procter and Gamble, Reckitt Benckiser,- Analysis and drafting of sales proposals, activity reports, product training and distribution techniques to sales teams - Supplier management for the implementation of all marketing materials and promotional activities for each product category- Responsible for new product launch plans Show less



Cayor trading

• Dakar

• Business Analyst/Marketing

  • Jul 2015 - Sep 2015



Dakar Krono Services

• Business Developer

  • Mar 2015 - Jul 2015