Experience

Fakt Exhibitions (Pvt.) Ltd.

• Pakistan
• International Trade and Development
• 1 - 100 Employee

• Corporate Communications Manager

  • Apr 2019 - Present

  •Create and implement an integrated marketing strategy for the entire exhibition including exhibitor, conference and visitor campaign •Set out and monitor entire budget, drop schedule and media plan •Use the full marketing mix to promote the exhibition, conferences and webinars in accordance with the marketing strategy from exhibitor promotion through to Visitor promotion •Analysis of previous marketing campaigns and execute targeted selections on internal database system •Identify appropriate media partners and associations and negotiate barter deals to maximize event exposure •Ensure show websites are fully up to date with latest information •Set up media deals with external organizations to ensure maximum exposure at lowest cost to show budget •Strategic database building •Draft company, exhibitions and CEO’s Press Releases and co-ordinate with PR firm •Coordinate the design and production of all marketing collateral, including sales brochures, conference brochures, visitor tickets, print advertisements, web banners/emails etc. •Use new media tools such as social platforms to create new marketing channels •Copy write and proof all marketing materials •Update and adhere to agreed marketing budget •Communicate with Government officials, Associations, Trade Chambers, Councils to escalate corporate linkages Show less



IAM Aviation Ltd. (Ireland)

• Karachi

• Marketing Manager - Central Asia

  • Jun 2017 - Apr 2019

  • Market Management • Research regional marketing, customer, and commercial needs • Create and maintain competitive analysis for region • Develop and execute the regional marketing and communications strategy • Develop region level communications and brand awareness campaigns • Create and adapt regional marketing materials in line with marketing plans • Measure and improve the effectiveness of all regional marketing activities • Customer Acquisition and Engagement • Use digital assets to increase engagement of prospects and customers across all segments • Improve marketing databases Show less