Product Marketing Manager

• paź 2022 - – obecnie

30 YEARS DELIVERING CONNECTED AIRCRAFT SOLUTIONS. 30 YEARS DELIVERING CONNECTED AIRCRAFT SOLUTIONS.

Senior Market Intelligence Leader (GRID, Power Gen, Oil &Gas)

• lis 2021 - paź 2022

Strategic Marketing, Market Intelligence and Market segmentation, Salesforce, CRM, Channel Strategy.Biju is a Senior Market Intelligence Leader with GE Digital, responsible for Smart Grid, Power, Oil & Gas portfolio of over $400+MM. An expert in Market Intelligence, primary and secondary research for bringing intelligence insights to Senior Leadership. Developed 3T- Trends, Threats & Targets methodology for account intelligence analysis. An accomplished market intelligence expert in Connected aircraft technologies and aviation digital products. Kaizen expert for MI teams for Six Sigma, value analysis, strategy workshops. Lead strategic management of competitive Intel and tool development in Technical/Competitive/Strategic Market Intelligence for GE Power, Renewable (Wind & Solar Hybrid).

Senior Product Marketing Leader - Demand Gen & ABM

• maj 2021 - lis 2021

Microsoft - Worked for GE Connected Aircraft products for MS Azure Market Place. Used MS Azure platform for Co-Sell. Avionica Partnership - Consulted with Avionica leaders on strategic decision making for partnerships on Inmarsat, AddValue and other potential targets. Developed Reseller Ecosystem Landscape.Teradata - Partnership analysis for GE Aviation Digital Products GE Channel Partners LinkRegional Growth - Developed & proposed China Aviation Digital Growth Strategy - New Products and Services, Threats and caution with Data security laws. Sales through Microsoft Cloud Services Revenue Impact -Developed and Proposed Latin America Aviation Digital Growth Strategy resulting >$XX MM Sales Selling through Microsoft Market place and PlatformSalesforce, CRM, Channel Strategy.

Senior Competitor Intelligence Leader

• lut 2019 - lis 2021

Senior Market Research Analyst

• kwi 2018 - paź 2018

Senior Market Analyst with GE Aviation Digital, Inorganic Strategy (M&A), Business development, Competitive Product & Services strategy and Airline Digital Offerings Strategy. Instrumental in acquisition of Airvault: Aircraft Records Management company, Joint venture - Avionica: Connected Aircraft Technology specialist, Technological partners An accomplished Competitive analyst with the vision and leadership insights to strategically plan, direct Competitive information to capitalize on emerging business opportunities. A Competitive Analyst with a proven track record of strategic management of competitive Intel and tool development.Expertise in providing support to achieve corporate strategies, build coalition to support business growth and implement and manage change to drive organizational performance.Extensive experience in Aviation & Digital, Power, Renewable (Wind & Solar Hybrid) Technical/Competitive Market Intelligence.

Lead Competitive Analyst

• lip 2016 - kwi 2018

My responsibility includes Market Study and competitive landscaping for GE Aviation. Previous Competitive Analyst role includes Technical & Commercial areas  Prepared strategies to improve the competitive standing of the organization with Wind Engineering leadership-inputs to MGPP, MGTP and Growth Playbook. Provided analysis of competition’s product mix and market penetration; strategic analyses for new product/promotion potential for India PLL on requests. Co Authored Wind Competitive Cost Manual. Managed competitive intelligence, including mapping of competitive landscape, along with monitoring and positioning against key competitors. Attended all wind seminars and conferences. Prepared Tech charts, Z Charts, Competitive data & Intel gathering and presenting to Wind Leadership & Teams. Conducting market research and listing out names of competing firms and products- Authored India Wind Competitive Reports for 3 consecutive years. Business Analytics & Probabilistic Studies, Preparing analysis report by drawing comparisons between competing products on basis of features, advantages, unique qualities, price, preferences, etc. Tool Development for Competition -WindBAT Keeping the organization updated about the novel methods and tools of promotional activities- started Wind turbine Competitive sales data monthly/quarterly reports. Identified emerging factors/changes in pricing trends in the industry that affect marketing and sales practices. Competitive Bids & Pricing Data Information Reports

System Integration Leader

• maj 2007 - cze 2016