Experience

JIFFY.ai

• United States
• Software Development
• 100 - 200 Employee

• Marketing | Communications | Content

  • May 2021 - Present

  • Helping build the JIFFY.ai brand and drive growth through strategic marketing programs. • Helping build the JIFFY.ai brand and drive growth through strategic marketing programs.



Quest Global

• Singapore
• IT Services and IT Consulting
• 700 & Above Employee

• Marketing Communications & Branding

  • Jan 2018 - Apr 2021

  • Set up MarCom and Branding practice and processes; hired and nurtured multi-talented team to achieve full efficiency; created SLAs, templates and trackers for creative workflow. • Strategized and executed content creation from brief to final delivery for all outbound marketing initiatives including IPO, lead generation, trade shows, media/analyst engagements, digital marketing, account marketing, and internal communications. • Built the right narratives for target personas, planned and delivered enterprise-scale integrated branding campaigns spanning multiple channels and geographies – involving OOH, radio, print and digital ads, events, emailers, videos, webinars, etc. • Conceptualized, coordinated and delivered space branding vehicles to evangelize organisational vision, aiming to build employee connect and pride, across various subsidiaries and acquired entities in multiple geographies. • Managed production of online and offline marketing assets from concept to product; collaborated with content writers, graphic/web designers, video production, digital and events teams, agencies and vendors to ensure timelines and quality adherence, and stakeholder delight in deliverables. • Worked with subject experts from technology teams to build captivating stories around offerings and built complete set of sales collateral; worked with business enabler teams to build content for internal audience to improve employee engagement. Show less



Tech Mahindra

• IT Services and IT Consulting
• 700 & Above Employee

• Marketing Communications

  • Sep 2016 - Jan 2018

  • Developed marketing strategies and delivered on communication plans to meet business objectives; created compelling positioning, effective messaging and right sales tools for client acquisition. • Managed creative production of online and offline marketing assets, graphic design, video production and web development, from initial concept to the finished product. • Worked with Consulting and Sales teams to cultivate reference accounts for products and services; built right narratives to articulate offerings and messages for field sales enablement and demand generation. • Planned and drove delivery of press releases, feature stories, presentations, trade events, and conferences for strategic content marketing initiatives. • Stayed abreast of market trends to help business leaders choose the right communication pegs and relevant topics for customers webinars, analyst engagements and thought leadership assets. • Learned about products and services, and approaches of key competitors; communicated differentiation points to Sales teams, and provided timely inputs to senior leadership. Show less



Speridian Technologies

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• • Apr 2014 - Aug 2016

  • Enabled significant growth and sustainable brand differentiation through strategic and creative leadership, and successful brand communications programs. • Developed and led high-performance, multi-disciplinary team on programs spanning brand positioning and identity, integrated marketing communications, publications, and advertising, in both B2C and B2B segments.• Built and implemented full-service digital and social media programs, leveraging interactive media tools and technologies. • Drove reputation management, client engagement, and stakeholder delight through multiple proactive and reactive communication strategies.• Evangelized consistent internal branding, messaging, and employee engagement through efficient interactions with leadership team, business unit heads, influencers, and service providers. Show less

• • Feb 2012 - Apr 2014

  Speridian is a technology solutions provider focusing on CRM applications development, across industries.• Established Corporate Communication and Integrated Marketing practice at Speridian; led 360-degree branding campaigns globally, coordinating with external (analysts, media, customers, and influencers) and internal stakeholders (management, employees, business unit heads, and vendors)• Conceptualized and executed integrated communication plan with strong marketing focus, resulting in higher digital brand visibility and increased follower base. • Accelerated lead generation, and boosted brand image through multi-pronged marketing campaigns; coordinated build and launch of product websites and videos using agencies and in-house talent.• Implemented SEO/SEM strategies and boosted search engine presence; curated content for 7 enterprise websites/microsites.• Accomplished high digital/social media engagement through outcome-oriented content marketing strategies.• Drove successful employee engagement and internal branding by developing interactive web-based internal newsletter and prototype of a social intranet. Show less



SunTec Business Solutions

• India
• Software Development
• 700 & Above Employee

• Assistant Manager, Corporate Marketing

  • Nov 2006 - Feb 2012

  SunTec offers dynamic pricing solutions for banking, telecom, logistics and transport, and utilities industries. • Ensured significant client engagement through integrated marketing communication channels, digital content curation, event management, and internal communication vehicles. • Strategized and implemented results-driven media relations among national and international circuits; conceived and implemented proactive PR programs that aligned with business goals; counselled senior leadership for media interactions. • Coordinated enterprise delegation in tradeshows and events across multiple geographies; managed external vendors and agencies for advertising, news distribution and design support; developed conference budgets, and managed all aspects of participation logistics. • Authored, edited and reviewed content for sales collateral (product brochures, flyers, case studies, direct mailers, white papers, presentations and corporate websites); collaborated with subject experts to produce periodic internal and external newsletters. • Conceived and organized employee engagement activities; organized mass-scale Corporate Social Responsibility events, with participation from employees and the general public. Show less



Hindustan Aeronautics Limited

• Aviation and Aerospace Component Manufacturing
• 700 & Above Employee

• Corporate Communications - Copy-Editor

  • Aug 2006 - Nov 2006

  HAL is India's premier aircraft, defence avionics and aerospace equipment manufacturer in the public sector. • Authored and reviewed press releases and content for all leadership and official communications - internal and external. • Coordinated the production and launch of in-house newspaper and annual corporate magazine. • Partnered with subject experts and created content for product brochures and branding ads. • Handled negative publicity through an integrated crisis communication plan covering print and visual media. Show less



Mid-Day

• India
• Newspaper Publishing
• 300 - 400 Employee

• Senior Sub-Editor

  • Apr 2006 - Aug 2006

  • Coordinated the production of the city pages of the newspaper; authored/edited news articles and features, and designed pages. • Was part of the team that successfully launched MiD DAY’s Bangalore edition. • Coordinated the production of the city pages of the newspaper; authored/edited news articles and features, and designed pages. • Was part of the team that successfully launched MiD DAY’s Bangalore edition.



The Times Of India

• India
• Media Production
• 700 & Above Employee

• Copy-Editor

  • Feb 2004 - Apr 2006

  • Authored and edited news articles and designed pages for the city, upcountry and international news sections, and the Sunday magazine edition. • Selected news stories and photos, prioritized them on page and designed the page, conforming to deadlines, style sheets and editorial policies; created catchy captions and headlines. • Handled international, upcountry and city news desks independently. • Reported business press conferences, filed features, and personality profiles. • Authored and edited news articles and designed pages for the city, upcountry and international news sections, and the Sunday magazine edition. • Selected news stories and photos, prioritized them on page and designed the page, conforming to deadlines, style sheets and editorial policies; created catchy captions and headlines. • Handled international, upcountry and city news desks independently. • Reported business press conferences, filed features, and personality profiles.



The Asian Age newspaper

• Bengaluru Area, India

• Sub-Editor

  • Jan 2003 - Feb 2004

  • Authored and edited news articles and designed pages for the city and international news sections, and the Sunday magazine edition. • Selected news stories and photos, prioritized them on page and designed the page, conforming to deadlines, style sheets and editorial policies; created catchy captions and headlines. • Handled city news desk independently. • Reported business press conferences, filed features, and personality profiles. • Authored and edited news articles and designed pages for the city and international news sections, and the Sunday magazine edition. • Selected news stories and photos, prioritized them on page and designed the page, conforming to deadlines, style sheets and editorial policies; created catchy captions and headlines. • Handled city news desk independently. • Reported business press conferences, filed features, and personality profiles.