Experience

APRW

• Singapore
• Public Relations and Communications Services
• 1 - 100 Employee

• Manager

  • Dec 2020 - Present

• Assistant Manager

  • Dec 2018 - Present

• Senior Associate

  • Jun 2017 - Present

  Represented Clients in the lifestyle, e-commerce, education, sports, tourism, entertainment, public and social sectors. Experienced in:• Providing strategic counsel and conceptualising public relations strategies for clients from various sectors• Developing and executing creative ideas to achieve client’s desired communication objectives• Spearheading publicity plans for launch events and campaigns• Garnering positive coverage for clients across various media platforms through story pitches, announcements, media drops, media events and facilitation of media interviews• Establishing positive media relations for agency and clients• Securing new businesses with comprehensive and strategic PR strategiesPro-bono work: Executed PR strategies and generated publicity for Special Olympics Singapore and charity campaigns by social enterprise, The Social Co.

• Associate

  • Sep 2015 - May 2017



UOB-SMU Asian Enterprise Institute

• Student Consultant

  • Jan 2015 - May 2015

  • Conducted thorough primary and secondary research to analyse company’s brand presence as well as identified market trends and relevant target segment for client. • Delivered impactful strategies and recommendations for the firm to implement and prepared client reports and formal presentations for programme directors and clients. • Conducted thorough primary and secondary research to analyse company’s brand presence as well as identified market trends and relevant target segment for client. • Delivered impactful strategies and recommendations for the firm to implement and prepared client reports and formal presentations for programme directors and clients.



AIESEC

• Canada
• Non-profit Organizations
• 700 & Above Employee

• Youth Marketing Executive

  • Aug 2012 - Dec 2014

  Led a culturally diverse team in an internal youth marketing initiative utilising new media platforms and creating animated presentations to promote AIESEC to internal and external institutions. Led a culturally diverse team in an internal youth marketing initiative utilising new media platforms and creating animated presentations to promote AIESEC to internal and external institutions.



GSK

• United Kingdom
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Marketing and Communications Intern

  • May 2013 - Aug 2013

  Was involved in creating content for internal publications, facilitating interviews with senior management, pioneering a teambuilding event, initiating proposals for site visits by external parties, editing internal website portals, writing articles and promoting GSK at career fairs. Was involved in creating content for internal publications, facilitating interviews with senior management, pioneering a teambuilding event, initiating proposals for site visits by external parties, editing internal website portals, writing articles and promoting GSK at career fairs.