Johnathan "BIG JOHN" Francis
Chief Executive Officer at The Brand Theatre Worldwide- Claim this Profile
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English Native or bilingual proficiency
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Mandarin Limited working proficiency
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Portuguese Limited working proficiency
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Italian Limited working proficiency
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Teochew Limited working proficiency
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Malay Limited working proficiency
Topline Score
Bio
Philip H.
I got know BIG John in a chance encounter but I was not all surprised that we got along very well. From him, I learnt what is means by having a brand, why everyone needs to have a personal brand and how to bring out that brand that is truly yours (and not what someone else expect it of you). His natural ability to connect in a wide spectrum of topics also made it a lot more contextual to work on my personal brand. BIG John is certainly an authority in his area of expertise and I would recommend BIG John to anyone who is serious about working on their personal brand.
Shannah S.
BIG John has been a great help in helping me discover and reposition my personal brand purpose through a very structured yet uninhibited process of career coaching. I am fortunate to have BIG John guide me through an interesting and enjoyable process of self-reflection and discovery. Most importantly, he keeps an open mind and listens attentively to my journey, offering perspectives from different lens which proved to be most beneficial. His dedication and quality to work is what impressed me the most. He is reliable and trustworthy when dealing with his clients and puts in great effort to ensure he delivers the brief and exceeds expectations. While our meetings were casual, he never takes them casually. Instead, he impressed me with his high work ethics and inspires me to do the same for my scope of work. Overall, I highly recommend BIG John for brand repositioning and career coaching.
Wong Tew Kiat
When we engaged John for a consultancy service to see how we could build a strong branding for my organisation, he was very passionate and did a fantastic research of us and the other similar industry players and advised us on our strengths and weaknesses. He came up with an excellent strategic plan to improve our branding which we started to have more prospects enquiring and engaging our services. He had also gone beyond his responsibilities by conducting extra workshops to my management team and consultants in order to align them to build the branding together. John is a very experience professional who will go all the way to understand the business, the industry demands and the strengths and weaknesses of similar industry players to propose the best solutions to build branding and compete in the market. Thanks, John. :)
Philip H.
I got know BIG John in a chance encounter but I was not all surprised that we got along very well. From him, I learnt what is means by having a brand, why everyone needs to have a personal brand and how to bring out that brand that is truly yours (and not what someone else expect it of you). His natural ability to connect in a wide spectrum of topics also made it a lot more contextual to work on my personal brand. BIG John is certainly an authority in his area of expertise and I would recommend BIG John to anyone who is serious about working on their personal brand.
Shannah S.
BIG John has been a great help in helping me discover and reposition my personal brand purpose through a very structured yet uninhibited process of career coaching. I am fortunate to have BIG John guide me through an interesting and enjoyable process of self-reflection and discovery. Most importantly, he keeps an open mind and listens attentively to my journey, offering perspectives from different lens which proved to be most beneficial. His dedication and quality to work is what impressed me the most. He is reliable and trustworthy when dealing with his clients and puts in great effort to ensure he delivers the brief and exceeds expectations. While our meetings were casual, he never takes them casually. Instead, he impressed me with his high work ethics and inspires me to do the same for my scope of work. Overall, I highly recommend BIG John for brand repositioning and career coaching.
Wong Tew Kiat
When we engaged John for a consultancy service to see how we could build a strong branding for my organisation, he was very passionate and did a fantastic research of us and the other similar industry players and advised us on our strengths and weaknesses. He came up with an excellent strategic plan to improve our branding which we started to have more prospects enquiring and engaging our services. He had also gone beyond his responsibilities by conducting extra workshops to my management team and consultants in order to align them to build the branding together. John is a very experience professional who will go all the way to understand the business, the industry demands and the strengths and weaknesses of similar industry players to propose the best solutions to build branding and compete in the market. Thanks, John. :)
Philip H.
I got know BIG John in a chance encounter but I was not all surprised that we got along very well. From him, I learnt what is means by having a brand, why everyone needs to have a personal brand and how to bring out that brand that is truly yours (and not what someone else expect it of you). His natural ability to connect in a wide spectrum of topics also made it a lot more contextual to work on my personal brand. BIG John is certainly an authority in his area of expertise and I would recommend BIG John to anyone who is serious about working on their personal brand.
Shannah S.
BIG John has been a great help in helping me discover and reposition my personal brand purpose through a very structured yet uninhibited process of career coaching. I am fortunate to have BIG John guide me through an interesting and enjoyable process of self-reflection and discovery. Most importantly, he keeps an open mind and listens attentively to my journey, offering perspectives from different lens which proved to be most beneficial. His dedication and quality to work is what impressed me the most. He is reliable and trustworthy when dealing with his clients and puts in great effort to ensure he delivers the brief and exceeds expectations. While our meetings were casual, he never takes them casually. Instead, he impressed me with his high work ethics and inspires me to do the same for my scope of work. Overall, I highly recommend BIG John for brand repositioning and career coaching.
Wong Tew Kiat
When we engaged John for a consultancy service to see how we could build a strong branding for my organisation, he was very passionate and did a fantastic research of us and the other similar industry players and advised us on our strengths and weaknesses. He came up with an excellent strategic plan to improve our branding which we started to have more prospects enquiring and engaging our services. He had also gone beyond his responsibilities by conducting extra workshops to my management team and consultants in order to align them to build the branding together. John is a very experience professional who will go all the way to understand the business, the industry demands and the strengths and weaknesses of similar industry players to propose the best solutions to build branding and compete in the market. Thanks, John. :)
Philip H.
I got know BIG John in a chance encounter but I was not all surprised that we got along very well. From him, I learnt what is means by having a brand, why everyone needs to have a personal brand and how to bring out that brand that is truly yours (and not what someone else expect it of you). His natural ability to connect in a wide spectrum of topics also made it a lot more contextual to work on my personal brand. BIG John is certainly an authority in his area of expertise and I would recommend BIG John to anyone who is serious about working on their personal brand.
Shannah S.
BIG John has been a great help in helping me discover and reposition my personal brand purpose through a very structured yet uninhibited process of career coaching. I am fortunate to have BIG John guide me through an interesting and enjoyable process of self-reflection and discovery. Most importantly, he keeps an open mind and listens attentively to my journey, offering perspectives from different lens which proved to be most beneficial. His dedication and quality to work is what impressed me the most. He is reliable and trustworthy when dealing with his clients and puts in great effort to ensure he delivers the brief and exceeds expectations. While our meetings were casual, he never takes them casually. Instead, he impressed me with his high work ethics and inspires me to do the same for my scope of work. Overall, I highly recommend BIG John for brand repositioning and career coaching.
Wong Tew Kiat
When we engaged John for a consultancy service to see how we could build a strong branding for my organisation, he was very passionate and did a fantastic research of us and the other similar industry players and advised us on our strengths and weaknesses. He came up with an excellent strategic plan to improve our branding which we started to have more prospects enquiring and engaging our services. He had also gone beyond his responsibilities by conducting extra workshops to my management team and consultants in order to align them to build the branding together. John is a very experience professional who will go all the way to understand the business, the industry demands and the strengths and weaknesses of similar industry players to propose the best solutions to build branding and compete in the market. Thanks, John. :)
Credentials
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EGN Malaysia Member
EGN GroupJul, 2023- Oct, 2024 -
Cultural Transformation Tools Training Models & Tools
Barrett Values CentreJan, 2017- Oct, 2024
Experience
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The Brand Theatre Worldwide
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Singapore
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Business Consulting and Services
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1 - 100 Employee
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Chief Executive Officer
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Jun 2023 - Present
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Chief Operating Officer
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Jan 2019 - Jun 2023
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Brand Strategist
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Aug 2015 - Jan 2019
I believe in Brand driven business strategy and performance.I work on Brand Strategy and Internal Branding (internal culture, culture transformation and team building) for Multinational Corporations and Small and Medium Enterprises, looking to re-arm and re-freshen for an assault on making their Brands relevant, lasting, profitable and one that is able to hang on to the BIGGEST & BEST talent.A Brand can lose its way at times and my job is to steer it through choppy waters and towards new lands, with fresh ideas and insight gained from research and building stronger company cultures.I also conduct strategic work-shops, speak and coach regularly on Branding, Personal Branding, Personal Branding for Leaders/Teams/Individuals, Presentation Skills and Organizational Culture.The Brand Theatre Worldwide Group is a holistic Brand consultancy with a rich history of building brands since 1997. We help B2B, B2C and government organizations launch world-class Brand performances driven from the inside with clear results on the outside. Through our proprietary tools and methodology and our business arms of TBT: Consult, TBT: Culture and Global Brand Academy, we will strengthen your Brand equity, create a powerful Brand performance from within and develop Brand champions who are aligned to your Brand. Show less
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Sincere Spectra
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Malaysia
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Industrial Machinery Manufacturing
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Strategic Advisor
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May 2023 - Present
Sincere Spectra Sdn Bhd started operations in 2015, we currently operate 3 factories located in Malaysia with a 4th factory that will begin operations shortly in Thailand. Our current workforce of over 200 people ply their trades in our facilities totalling 24,7209Sq ft (2296m2) in size. We are an ISO 9001:2015 certified quality management system company. Sincere Spectra Sdn Bhd started operations in 2015, we currently operate 3 factories located in Malaysia with a 4th factory that will begin operations shortly in Thailand. Our current workforce of over 200 people ply their trades in our facilities totalling 24,7209Sq ft (2296m2) in size. We are an ISO 9001:2015 certified quality management system company.
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The Branding Beardos
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Singapore
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Book and Periodical Publishing
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Co-Host/Co-Founder
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Mar 2020 - Dec 2021
A branding podcast focused on Asian brand perspectives. Inspiring the next great Asian brand. We want to inspire business owners of SMEs to take action and build the next great Asian brand through a dose of hard truths and clear, actionable insights. Watch or listen to The Branding Beardos podcast on your preferred platform. Now available on Spotify, YouTube, Apple Podcasts, Google Podcasts, and Anchor. A branding podcast focused on Asian brand perspectives. Inspiring the next great Asian brand. We want to inspire business owners of SMEs to take action and build the next great Asian brand through a dose of hard truths and clear, actionable insights. Watch or listen to The Branding Beardos podcast on your preferred platform. Now available on Spotify, YouTube, Apple Podcasts, Google Podcasts, and Anchor.
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Podcaster
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Sep 2019 - Sep 2021
We can inspire and learn when we are open with each other about our life experiences. Join Big John every Thursday as he shares his personal experiences, weight-loss journey, and professional expertise as a Brand Strategist to boost your personal brand and make you be better. Big John also features inspirational people on the show to get you fired up! If you believe in learning from others and going on to inspire others yourself, this is the podcast for you. It's time to live the BIG LIFE. Show less
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Consulus
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Singapore
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Design Services
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1 - 100 Employee
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Strategy Consultant - Communications
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Oct 2014 - Sep 2015
Consulus is a Global innovation consultancy with multidisciplinary business and design capabilities. A period of my professional life that helped me greatly and triggered many of the thoughts I have today with regards to organizations, their functions, their people and their purpose in the World. During my time with Consulus I developed and implemented business and communications strategies for organizations. I was involved with clients from a range of industries such as: Fashion, Architecture, Music, Retail, Sustainable Energy and Hotel. Show less
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Copywriter/Strategist
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Dec 2012 - Oct 2014
My time at IMG had started me thinking about consumers and people from a psychological standpoint as I sought to understand what made the human mind react in the way it does to marketing campaigns. The time I spent here was the foundation for a career in consulting. In the absence of a creative director, I often had to fill the void to conceptualize campaigns, commercials and advertisements. I had the pleasure and great honour of working with some of the biggest brands in the Food & Beverage industry, Pharmaceutical Industry, Retail, etc. I helped conduct research, developed and implemented brand strategies for these clients. I was also tasked with conceptualizing and writing for television commercials which featured well-known brands in Singapore. Show less
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Local SME
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Marketing Services
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1 - 100 Employee
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Copywriter
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Nov 2009 - Oct 2011
Probably my first opportunity at being a creative in the shape of a copywriter. I was basically in charge of anything and everything that required something to be written. This company supplied paper products and other IT related items to Singapore's well known shopping spaces such as Courts, Best Denki, Harvey Norman and Popular Bookstore. I worked on website content as well as developed packaging content and even instruction manuals for the more than 30 different items we distributed throughout Singapore. Show less
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Maersk Drilling
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Denmark
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Oil and Gas
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700 & Above Employee
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Operations Control Supervisor/Document Controller
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Nov 2008 - Nov 2009
An interesting time of my life working for Maersk Drilling during the building phase of 6 oil-rigs (3 Semi-Submersible and 3 HE Jack-ups) in Singapore. In my role I: • Managed a team of staff. • Managed transportation for daily operations (Cars, Vans, Boats, Bicycles) • Managed manuals and documents for the rig library. • Assisted Site Administrator and Head Purchaser with purchasing duties An interesting time of my life working for Maersk Drilling during the building phase of 6 oil-rigs (3 Semi-Submersible and 3 HE Jack-ups) in Singapore. In my role I: • Managed a team of staff. • Managed transportation for daily operations (Cars, Vans, Boats, Bicycles) • Managed manuals and documents for the rig library. • Assisted Site Administrator and Head Purchaser with purchasing duties
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Sony Electronics
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United States
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Computers and Electronics Manufacturing
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700 & Above Employee
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Sales Executive
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Dec 2006 - Nov 2008
My first job, fresh out of National Service. I found myself in unfamiliar surroundings as a salesman and discovered I had a knack for it. I was posted around Singapore in different retail outlets and even managed to improve sales by at least 30% in those stores that I was posted to. My first job, fresh out of National Service. I found myself in unfamiliar surroundings as a salesman and discovered I had a knack for it. I was posted around Singapore in different retail outlets and even managed to improve sales by at least 30% in those stores that I was posted to.
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Education
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2020 - 2021
University of Roehampton
Master of Business Administration - MBA, Business Administration and Management, General -
2006 - 2008
Management Development Institute of Singapore
Advanced Diploma, Mass Communication/Media Studies -
1997 - 2002
Riverside Secondary School
GCE O Levels, High School
Community
