Experience

EarthJust Ecosystems
• India
• Civic and Social Organizations
• 1 - 100 Employee
• Collaborator & Mentor

  • Sep 2022 - Present

Tata Digital
• India
• Technology, Information and Internet
• 700 & Above Employee
• Head - Tata Shop Share Smile

  • Jan 2022 - Aug 2022


Tata Insights and Quants - A Division of Tata Industries Limited

• India
• IT Services and IT Consulting
• 100 - 200 Employee

• Head - Tata Shop Share Smile

  • Apr 2018 - Dec 2021

  Lead one of the revenue initiatives of One Tata, to create a program which will increase the consumption of Tata products & services amongst 5 lac+ Tata Group employee based out of India. The program Tata Shop Share Smile in it’s pilot activity in June - July generated a sizable incremental revenue and is looking at much larger revenue generation during the festive season of 2018.

• One Tata Team Member

  • Jan 2018 - Mar 2018

  Part of the ‘One Tata’ core team which looked at opportunities available across the group for companies to work together to unlock potential for Tata Group. Worked along with TSMG, on laying the foundation of the same and estimate the potential for this initiative in next 3-5 years.

• Head - Tata Group Loyalty Program

  • Apr 2016 - Dec 2017

  Responsible for co-creating a group wide loyalty program across select Tata Group Companies. P&L head for the program. Started from scratch – ideation, competitive study, business model, partner on-boarding, Marketing & Advertising, UI / UX – Design, Catalog - Sourcing of rewards and privileges, Customer Service and shared responsibility of platform development.

• Principal Consultant

  • Sep 2015 - Mar 2016

  Part of the leadership team in Tata IQ, launched in April 2015 to drive adoption of analytics within the Tata Group. Responsible for retail cluster, campaign management / creative development for all Tata IQ clients. Also responsible for Tata IQ brand development and promotion across Tata Group Companies.



Titan Industries

• United States
• Industrial Machinery Manufacturing
• 1 - 100 Employee

• Head - Customer Loyalty & Analytics

  • Mar 2012 - Aug 2015

  Launched an enterprise wide loyalty program "Encircle" across 1000+ stores of Titan Industries which includes Fastrack, Helios, World of Titan, Tanishq & Titan Eye Plus in June 2013 after a 6 month 1 city pilot. Migrated the 3 existing loyalty program of Titan on this platform. Established a central Campaign & Analytics unit for all divisions of Titan to manage all outbound one to one activities of Titan since April 2012 in addition to generating customer insights across all categories in which Titan is present.AwardsWinner - Loyalty Team of the Year - 7th Loyalty Summit 2014Winner - Champion of Champions(CRM & Loyalty)- 8th Loyalty Summit 2015 Show less

• Head - Customer Experience & Loyalty, Tanishq

  • Oct 2006 - Feb 2012

  Launched the Tanishq Anuttara Program across 130 Tanishq stores on July 2007. Which has around 2 million members across India and contributes to 50% of Tanishq sales. The program was designed to enable Tanishq to create a personalised one to one relationship with customer.Creating Fans program: With a 6 member team spread across region & 5 member central operations team a series of customised campaign was done across region. A scientific approach of actions & measure helped us to create a a fan base who write in to us in mails, letters & ping us in facebook.Accolades:5th Loyal Summit Award - Jewellery Category (2012)CMO ASIA award for best loyalty program (2011)ET Awards Finalist for a "unique customer experience" (2010)Dream Team Award - Jury's choice (Internal)(2010) Show less



RMG Connect - Direct Marketing arm of JWT

• Account Director

  • Nov 2004 - Sep 2006

  Wills Lifestyle: Manage all below the line activities like customer acquisition, retention and store promotions. Analyze their sales and customer data to create campaigns that help Wills Lifestyle meet their business objective.End-to-End management of their CRM initiative – Club Wills. Oracle: Awareness and lead generation campaigns for their key products like Oracle 10g, e-business suite. Acquisition campaigns for their events like Take Off / Power Booster etc. Internal campaign for their employees across the APAC region. Avaya GlobalConnect: Lead generation and product launch campaigns for their range of call center products. Translating their corporate campaign into direct marketing campaigns. Managing all their events held in India and abroad. Launch GlobalConnect in other countries like Australia. Since Avaya and Oracle had very technical products, the focus was to translate the product, benefits into creative executions, which communicated the product benefit simply to the end consumer. Almost 50 + direct mailers were executed with varied degree of response. Show less



Solutions Integrated Marketing Services

• India
• Consumer Services
• 1 - 100 Employee

• Sr Manager - Customer Aquisition & Retention

  • May 2003 - Oct 2004

  Customer Acquisition for large events like Intel Developer Forum (1700 attendees at a cost of Rs.1000), SAP Summit (2000 attendees at a cost of Rs3000), & SAP Teched (2000 attendees at a cost of Rs3000), and Indiatimes (500+ attendees at a cost of Rs25000). This included database & call center management, lead generation, prospect management, and creative development (only direct marketing). Lead Generation Programs: Profile and create an SMB Data mart for HP and Intel, Tie up with Independent Software Vendor’s for specific verticals, Run segmented campaigns (Direct Mailers / E-Mailers) for these verticals. Established a call center team to generate leads and co-coordinate with the channel partners to ensure closures. Overall the focus was on project management, which included setting up timeline, training of telemarketing executives, acquiring & prioritizing databases, tracking the collections & lead generation on a daily basis. For each of the above mentioned projects there were a team of 25+ call center executive, 3-5 database executives and 1 dedicated project manager for 2 – 3 months. These teams were spread across geographies. Show less



Lintas

• Advertising Services
• 1 - 100 Employee

• Brand Services Director - Digital

  • Jul 2000 - Apr 2003

  Created & executed the complete web strategy for marutiudyog.com. Integarted all brand websites to create & single point consumer interface on web, Also developed a online CRM which integrate all dealers of Maruti so consumers can get dealer services on net. Maintaing the website (using CMS) & executing online Campaigns for all new Maruti car launches (Alto, Versa, Wagon R) & Willsport season launches. Use various digital technology & to create touch screen kiosks, interactive brochures & multimedia CD’s for different clients of Lowe. The division grew from a capitalized billing of 20 Lacs(2000) to around 2 Crs(2002) To evangelise & take the new digital & web initiatives of the agency. To consult the existing & aquire new clients of LOWE and provide interactive solution for better customer engagement with the advent of web as a new media. Show less



Solutions

• Information Services

• Founder

  • Jul 1999 - Jun 2000

  Started a web, multimedia development & E-solutions Company.One of the first companies in Jaipur to offer domain registration, web hosting, web development. Created and maintained 25 websites. Launched a portal - jaipuronline,com & e-commerce website for selling miniature paintings in US. Started a web, multimedia development & E-solutions Company.One of the first companies in Jaipur to offer domain registration, web hosting, web development. Created and maintained 25 websites. Launched a portal - jaipuronline,com & e-commerce website for selling miniature paintings in US.



Wipro Consumer Products & Lighting

• Area Sales Manager - Rajasthan

  • Jan 1999 - Jun 1999

  As an Area Sales Manager I was responsible for a dealer network of 110 stockists for the entire range of products starting from bathing soap, talcum powders, baby range and bulbs. A team of 5 sales officers and 36 sales executives reported to me. Turnover of the entire territory was around 5 Crores. As an Area Sales Manager I was responsible for a dealer network of 110 stockists for the entire range of products starting from bathing soap, talcum powders, baby range and bulbs. A team of 5 sales officers and 36 sales executives reported to me. Turnover of the entire territory was around 5 Crores.



Wipro Consumer Care & Lighting

• Taiwan
• Manufacturing
• 1 - 100 Employee

• Brand Manager, Santoor

  • Mar 1997 - Dec 1998

  As a Product Manager I was responsible for Santoor which is one of the largest brands in medium priced soap category in the states of AP and Kerala. Re-launched Santoor and Santoor Chandan. This involved extensive market research, product development, creating a film for Santoor and holding launch conferences across different states. For WIPRO brand I was part of the core team who worked on the new brand identity "Wipro - Applying Thought" and was responsible for researching out the new WIPRO logo, press campaign and evolving a media strategy. Show less

• Strategic Media Planner - Hindustan UniLever Ltd

  • Jun 1995 - Feb 1997

  To evaluate the media and advertising spends of the fabric wash category (HLL) and integrate the learning’s with the existing and new campaigns.This involved market visits in different parts of the country along with Area Managers to understand the effectiveness of advertising. It also required studying the HLL sales data, household panel data and the advertising spend to arrive at a yearly budget of the fabric wash category. The total advertising spends were to the tune of 25 - 30 Cr. To evaluate the media and advertising spends of the fabric wash category (HLL) and integrate the learning’s with the existing and new campaigns.This involved market visits in different parts of the country along with Area Managers to understand the effectiveness of advertising. It also required studying the HLL sales data, household panel data and the advertising spend to arrive at a yearly budget of the fabric wash category. The total advertising spends were to the tune of 25 - 30 Cr.



Aries Infotech

• United Kingdom
• Telecommunications

• Channel Marketing Executive

  • Mar 1992 - Jun 1993

  Set up a dealer network and coordinated the sales & distribution of an anti-virus card -KNOXCARD in North East, Calcutta, Bihar and Orissa. Set up a dealer network and coordinated the sales & distribution of an anti-virus card -KNOXCARD in North East, Calcutta, Bihar and Orissa.



Medhas Computer Services

• Marketing Executive

  • Jul 1991 - Feb 1992

  Direct marketing of HCL-HP’S micro range, TCS’S financial package EX. Organized seminars and road shows to educate the customer of this new concept of an anti-virus card & finance packages. Direct marketing of HCL-HP’S micro range, TCS’S financial package EX. Organized seminars and road shows to educate the customer of this new concept of an anti-virus card & finance packages.