Bibartan Roy

Building ZEZE at ZEZE (by Udayy)
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Contact Information
us****@****om
(386) 825-5501
Location
Bangalore Urban district, Karnataka, India, IN

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Credentials

  • Digital Marketing
    Udemy
    Jul, 2019
    - Oct, 2024

Experience

  • ZEZE
    • India
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Building ZEZE
      • Aug 2021 - Present

      ZEZE( formerly Udayy) is a social ed-tech for kids. Key vision is to make kids more confident by making them creators and providing them with a platform to showcase their talents. Owning the entire business end to end for the company, starting from Awareness creation to Acquisition; Growth to Retention; Engagement to Monetisation on the platform. Leading a 30+ member team comprising program, category, growth, brand, ops, content & design teams. Responsible for overall business strategy and execution at ZEZE

  • Ola Electric
    • India
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • Associate Director- Marketing, CLM & GTM
      • Sep 2019 - Aug 2021

      Ola Electric aspires to become world's largest electric vehicle manufacturer. Starting with electric 2W as the product and the largest factory already setup, product and manufacturing have been taken care of in the journey. At Ola, I was part of various projects, which got launched and got scaled from 0-1. Post Covid era, the big bet was with 2W, where I used to take care of the GTM, marketing and launch for India & Europe. This included distribution strategies, app and website customer journey flows and the CLM for the product.

  • RIVIGO
    • India
    • Truck Transportation
    • 700 & Above Employee
    • Lead- Marketing, P&L & CLM
      • Jun 2018 - Sep 2019

      As the Lead-Usage & Revenue, I was responsible for the overall revenue and growth. Key Levers being acquisition through online & offline channels, monitoring CLM and engaging with customers at various life-cycle maturity points.Handled product planning in terms of market research & designing consumer journeys for website and app. Also, handle Pricing and Monetization for the business. Started my tenure here at high negative operative profit margin. Have helped turned around the business to be operationally profitable in less than 6 months.

  • Airtel Payments Bank
    • India
    • Financial Services
    • 700 & Above Employee
    • Sr. Product Manager
      • Dec 2016 - Jun 2018

      As a Product manager with a Bank that also happened to be a startup, I was responsible for the1. Designed & Launched the Airtel Mitra app which went on to be used by 80% of distribution base in less than 2 months time2. Channel Automation: Responsible for all product innovations involving trade. I conceptualized and launched product to reduce channel TAT for , which contributes to more than 50% of the company's monthly throughput3. Cash Management Solutions: we lay out the processes by which market is serviced. Launched the products enabling distributors to place orders with APBL directly rather than going through 3rd party banks4. Analytics driven customer and merchant acquisitions5. Commissioning & trade incentives automation6. Customer Cash-in & Cash-out

  • airtel
    • India
    • Telecommunications
    • 700 & Above Employee
    • Marketing Acquisitions Manager
      • Jan 2016 - Dec 2016

      As the marketing Product Manager- Prepaid Acquisitions, I was responsible for the specific product configurations taking into requirements of the target segments, Building strategies for new Customer acquisitions, budgeting part of the P&L and their retention. I have been actively involved in devising modules for high value customer acquisitions and retention of the existing base. In this period, customer churn reduced by 2% and new customer acquisition went up by 50% resulting in the customer market share increase by 1.3%

    • Zonal Sales Manager- at Bharti Airtel
      • Jun 2014 - Jan 2016

      I joined Airtel as a MT in the Young Leader Program. Was part of CSD, Marketing, Sales and Strategy teams during my MT stint.As Zonal Sales Manager, I was responsible for the overall business growth of my territory, formulating strategies for sales and revenue growth. I was handling a team of 6 Territory Managers and 40 distributors, with an annual turnover of 200 Crores. This one year had seen a CMS growth of ~2% and a base growth of ~16%, double that of Industry's

Education

  • IIM Ahmedabad
    2012 - 2014
  • France Business School
    Master of Business Administration - MBA, Marketing & Strategy
    2013 - 2013
  • National Institute of Technology Rourkela
    Bachelor of Technology - BTech, Mechanical Engineering
    -

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