Experience

Newell Brands Technical Apparel

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Category Manager

  • Aug 2017 - Present

  Category Manager for ExOfficio Underwear and Marmot Women’s Sportswear and Outerwear ▪ Manage ExOfficio Underwear and Marmot Women’s Sportswear and Outerwear business, driving seasonal strategies and financials ▪ Lead cross-functional team including design, production and planning through all stages of product life cycle ▪ Cross-functional communication: initiated new processes for all categories to adopt ▪ Own competitive product and pricing research to inform design and product direction. ▪ Work with marketing team to develop Underwear packaging and in-store fixtures. Show less



Athleta

• United States
• Apparel & Fashion
• 700 & Above Employee

• Catalog Merch Marketing

  • Mar 2016 - Aug 2017

  ▪ Manage women’s catalog business on a seasonal basis▪ Create pre-season strategies and collaborate with marketing teams to drive business▪ Develop catalog plans and product placement to support brand Big Ideas▪ Manage a small team, ensuring integrity of product attributes and development of coordinators▪ Hindsight and sales analysis on a quarterly business

• Merchant

  • Aug 2012 - Mar 2016

  ▪ Managed women’s omni woven bottoms business, driving seasonal strategies and financial goals▪ Grew woven bottoms by 30%, which was 35% of the bottoms business▪ Led cross-functional team including design, production and planning through all stages of product life cycle▪ Cross-functional communication: initiated new processes for all categories to adopt▪ Initiated consumer insights studies to inform design and assortment decisions▪ Owned annual competitive product and pricing research▪ Worked with visual, creative, catalog marketing team to inspire seasonal vision Show less

• Assistant Web Merchandiser

  • Mar 2011 - Aug 2012

  ▪ Merchandised website for all women's categories, developed pre-season strategies, and executed in-season updates to drive business▪ Collaborated with email marketing team to align on product messaging and linking strategy▪ Coordinated development of specialized web marketing tools (Pant Finder, Bra Finder, Swim Mix & Match) and managed in season execution

• Merchandise Coordinator

  • Jun 2010 - Mar 2011

• Intern

  • Aug 2007 - Jun 2010

  ▪ Responsible for all sample requests, management and organization▪ Managed vendor relationships to ensure all timelines were met▪ Data entry and integrity▪ Supported all product categories