Experience

Nation

• Indonesia
• Research Services
• 1 - 100 Employee

• Foresight Lead

  • May 2019 - Present

  Nation is a team of researchers, strategists, and designers that develop product ideas & brand strategies through an understanding of people and culture. Through a qualitative research approach, we provide insights and strategy (marketing, brand, creative development, innovation) for brands to thrive in their respective market. Clients include Tech and FMCG, amongst others in APAC. Nation is a team of researchers, strategists, and designers that develop product ideas & brand strategies through an understanding of people and culture. Through a qualitative research approach, we provide insights and strategy (marketing, brand, creative development, innovation) for brands to thrive in their respective market. Clients include Tech and FMCG, amongst others in APAC.



Underbelly New York

• Greater New York City Area

• Founder

  • Nov 2017 - Present

  Underbelly is a digital, experiential, and physical platform that makes sharing experiences through food possible. We exist to help restaurants generate revenue on slow nights through generating partnerships with chefs and local venues. Manage and direct successful executions of all experiential activations. Program event concepts, content, and art direction for all marketing/ promotional assets. Responsible for overall production from ideation to execution. www.underbellynewyork.com Show less



Gucci

• Italy
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Assistant, Consumer Relationship Management and Client Relations

  • Apr 2018 - Nov 2018



TUNICA

• Greater New York City Area

• Branded Content Coordinator

  • Oct 2017 - Apr 2018

  - Generate brand partnerships - Create comprehensive content packages that align with both our clients' needs and our editorial standards - Pitch ideas for editorials, collaborations, sponsorship, and ads for both print/ digital. - Generate brand partnerships - Create comprehensive content packages that align with both our clients' needs and our editorial standards - Pitch ideas for editorials, collaborations, sponsorship, and ads for both print/ digital.



Falc USA, Inc.

• United States
• 1 - 100 Employee

• Wholesale Account Executive and Merchandiser

  • Nov 2016 - Sep 2017

  - Main point of contact with buyers for SS18 Market, Showroom, and Tradeshow (Agenda) - Product development for men's casual footwear - Processed sales orders, produced line sheets, brand guide, look books, and other print/ digital materials. - Main point of contact with buyers for SS18 Market, Showroom, and Tradeshow (Agenda) - Product development for men's casual footwear - Processed sales orders, produced line sheets, brand guide, look books, and other print/ digital materials.



dFm

• United States
• Advertising Services
• 1 - 100 Employee

• Experiential Events & Influencer Campaign Coordinator, Freelance

  • Sep 2016 - Mar 2017

  - Generate content strategy for influencer campaigns - Partnered with client/strategy directors to manage the delivery and implementation of brand activations - Clients include: Nike, Puma, Asos, RVCA, Impossible Projects, Soho House, Juice Served Here, Origins, etc. - Generate content strategy for influencer campaigns - Partnered with client/strategy directors to manage the delivery and implementation of brand activations - Clients include: Nike, Puma, Asos, RVCA, Impossible Projects, Soho House, Juice Served Here, Origins, etc.



NYLON

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Buying and Merchandising Intern

  • Jun 2016 - Aug 2016

  - Brands database: Research, Manage, Outreach for existing and new brands - Buying: Select products for the upcoming season from line sheets and lookbooks - Online Merchandising: product photography, styling backend listing - Write editorial & newsletter content for both email and print - Brands database: Research, Manage, Outreach for existing and new brands - Buying: Select products for the upcoming season from line sheets and lookbooks - Online Merchandising: product photography, styling backend listing - Write editorial & newsletter content for both email and print



Capsule Show

• United States
• Apparel & Fashion

• Sales and Event Productions, Intern to Freelance

  • Nov 2014 - Jun 2015

  - Manage our tenants of brands & buyers, as well as new clients outreach - Database management: research, manage, compile a 20k+ list of brands - Ran production for all Capsule and BPMW NYC Showroom events. - Manage our tenants of brands & buyers, as well as new clients outreach - Database management: research, manage, compile a 20k+ list of brands - Ran production for all Capsule and BPMW NYC Showroom events.



BALLOON CREATIVE AGENCY

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Freelance Assistant Stylist

  • Jan 2015 - Jan 2015

  Assistant stylist for I-D Mag and Hello Mag shoot Assistant stylist for I-D Mag and Hello Mag shoot



Femina Group

• Indonesia
• Book and Periodical Publishing
• 300 - 400 Employee

• Event Coordinator at Jakarta Fashion Week 2013

  • Sep 2012 - Nov 2012

  - Worked with the Creative Director of JFW to curate the story on The Revival of Batik Belanda, an Exhibition in conjunction with the Dutch consulate and Jakarta government. - Assistant coordinator for The Buyer’s Room, a trade show of selected Indonesian labels to be presented to international buyers and media. - Event Productions Assistant on various events and opening parties - Assistant for International Press, Buyers, Business Partners, and CFE London. - Worked with the Creative Director of JFW to curate the story on The Revival of Batik Belanda, an Exhibition in conjunction with the Dutch consulate and Jakarta government. - Assistant coordinator for The Buyer’s Room, a trade show of selected Indonesian labels to be presented to international buyers and media. - Event Productions Assistant on various events and opening parties - Assistant for International Press, Buyers, Business Partners, and CFE London.



The Papilion

• Greater Jakarta Area, Indonesia

• Visual Merchandising Intern at Biyan Living

  • Jan 2012 - May 2012

  High end furniture store located at Living at The Papillion. High end furniture store located at Living at The Papillion.



PT. Mitra Adiperkasa Tbk

• Indonesia
• Retail
• 700 & Above Employee

• Sales and Merchandising Intern at ZARA

  • Jan 2011 - Jun 2011