Founder & Owner

• Oct 2020 - Present

Filiflavors is a Filipina immigrant-owned company that provides accessibility to Filipino food products. We provide a modern “pasalubong” (care package) experience through Filipino surprise snack boxes, kitchen staples, and products from emerging Filipino-owned brands from the Philippines and the diaspora. Food plays a huge role in reliving great memories from our past but we also want to continue honoring our Filipino heritage by telling new stories through the discovery of new Filipino-owned products. Our boxes and products aim to bring the best flavors of the Philippines right to the doorsteps of those who are missing familiar tastes of home, looking to discover new favorites, or just starting to learn about Filipino food and culture. A portion of our sales benefits a couple of nonprofits based in the Bay Area. Our goal is to provide representation and accessibility to Filipino food and culture while supporting Autism and other special needs communities as a tribute to my brother who is on the spectrum. Show less

Growth Marketing

• Aug 2021 - Present

- User growth and advertiser growth - Digital (US) and Offline channels (US, Canada, Australia, UK, Netherlands) - User growth and advertiser growth - Digital (US) and Offline channels (US, Canada, Australia, UK, Netherlands)

Paid Marketing

• Nov 2020 - Aug 2021

Marketing Manager - Digital and Offline

• Feb 2018 - Nov 2020

• Managed Paid Social, Display, Paid Search, Video, CTV, DOOH and Direct Mail. • Responsible for strategy, campaign operations, A/B testing, vendor onboarding, reporting, budgeting, working with Analytics and our agency regarding optimizations across various targeting segments, creative designs, geographies.• Manages relationship with agencies, consultants, publishers, print vendors and collaborates with internal departments such as Compliance, Legal, Vendor Management, Accounting, Brand, Research, Analytics, Product, Data Services, Engineering.• Led the planning and execution of LC’s first ever integrated marketing brand campaign to increase awareness and consideration.• Has worked with the following publishers and vendors: Facebook/Instagram, Google (Discovery and Youtube), Pinterest, Viant, Dstillery, Dynata, LiveRamp, Experian, Transunion, Jordan Digital Marketing, American Direct Marketing Resources, Direct Marketing Group, Direct Marketing Solutions, ICS Corp, Quad, MXM.• Explores new options to lower cost with existing vendors. Negotiated with vendors to lower cost of postage and production for Direct Mail and was able to get an annual savings of $2.2MM.• Promoted twice within a span of 2 years. Show less

Sr. Analyst

• Jun 2016 - Jan 2018

• Tested out new products, processes, and procedures, and participated in UAT.• Created messaging for borrower communications via email templates and phone scripts.• Led the Auto beta test data gathering and analysis. • Created a database for post-approval to be able to keep track of deadlines, issues, important details, and trends that need to be addressed.• Part of the People Engagement Committee; Involved in the conceptualization and execution of department events; Designed posters, certificates, and other materials used for event• Recipient of the Lending Club Operations Hero Award Show less

Analyst

• Aug 2015 - Jun 2016

• Conducted loan verifications and decisioning.• Advanced to 3 levels of lending authority/document review level within a span of 1 year; Consistently exceeded production and QA goals.• Created a case study repository to be utilized in trainings of new hires.

Retail Banking

• Aug 2013 - Jul 2015

• Drove membership engagement and signups • Exceeded QOQ goals and was consistently ranked within the top performers in the San Francisco Market • Managed projects and events such as financial literacy classes in schools and non-profits, brand awareness initiatives (Filipino Pistahan, Youth Summit, SF Pathways Citizenship Initiative Naturalization Clinic). • Recipient of the Service Excellence Award, Shared Success Award, Community Award, Bay Area President’s Club Award, consistently exceeded goals, and was nominated to undergo Wells Fargo's Licensing Program Show less

Web & Social Media Marketing Associate

• Apr 2013 - Jun 2014

• Managed e-commerce website and social media accounts of Aeroskin for wholesale and retail. • Photographed, edited and uploaded new product images on the website, produced content for the brand’s blog and social media accounts. • Created marketing initiatives (newsletters, email marketing, promotions, etc.) • Handled business development by tapping into and negotiating with large online retailers, wholesale dealers, and untapped markets. • Managed e-commerce website and social media accounts of Aeroskin for wholesale and retail. • Photographed, edited and uploaded new product images on the website, produced content for the brand’s blog and social media accounts. • Created marketing initiatives (newsletters, email marketing, promotions, etc.) • Handled business development by tapping into and negotiating with large online retailers, wholesale dealers, and untapped markets.

Key Account Manager

• Jan 2010 - Nov 2012

• Managed overall business operations which included revenue and volume growth, budget, account innovation, promotions, brand awareness, in-store marketing. • Negotiated with buyers and served as a consultant to their business’ needs. • Spearheaded the expansion of the brands in one of the Philippine’s major supermarket chains by negotiating for brand exclusivity in all stores, thereby generating ~200% sustainable sales growth. • Developed Marketing account-specific marketing programs and campaigns to drive growth. Show less