Experience

AdsWizz

• Belgium

• Director of Product Marketing

  • May 2019 - Present

  • Develop go-to-market strategies for new features and functionalities including product messaging and positioning, competitive analysis, and product differentiation. • Develop, create, and coordinate new sales tools, communication, and training. • Responsible for the development and direction of the Product Marketing team. • Work with the executive team, marketing, product management, and sales teams to drive our products forward. • Develop go-to-market strategies for new features and functionalities including product messaging and positioning, competitive analysis, and product differentiation. • Develop, create, and coordinate new sales tools, communication, and training. • Responsible for the development and direction of the Product Marketing team. • Work with the executive team, marketing, product management, and sales teams to drive our products forward.



Bitdefender

• Romania
• Software Development
• 700 & Above Employee

• Product Marketing Manager

  • Sep 2018 - May 2019

  • Messaging and Positioning: Collaborate with the technology Product Managers and marketing teams to develop product positioning and messaging for the different market segments. • Market Research: Develop a deep understanding of the market, the customer, and the different personas by performing research using various tools like surveys and interviews. • Collateral Development: Create compelling content for growth, demand generation, sales and lifecycle marketing. Blog creation and maintenance • Support for Demand Gen: Work closely with the growth marketing and demand generation teams to execute high-velocity, high-impact lead generation campaigns including blogging and social media. Responsible for case studies and video testimonials from our partners • Outbound interaction: Perform webinars with partners and prospects. Attend/speak at industry and partner conferences. • Sales Enablement: Build sales tools including but not limited to solution briefings, whitepapers, datasheets and sales FAQs; actively support the sales team through training and deal support to help close sales Show less



Optymyze

• United Kingdom
• Software Development
• 1 - 100 Employee

• Product Marketing Manager

  • Sep 2016 - Sep 2018

  - Messaging and Positioning: Work cross-functionally with members of the Products, Marketing and Executive team to assist in the creation and refining of messaging for Optymyze products and services. - Sales Enablement: Work with the sales and marketing team to create sales tools which can drive sales of both enterprise software products and strategic services. - Content Development: slide sets, data sheets, marketing collateral, whitepapers, videos. - Demand Creation: Work on programs and marketing collateral that will help increase the sales pipeline.- Market Awareness: Work on programs and materials which will build brand awareness- Competitive and Market Analysis: Keep a close tab on competitive movements in the market; expertise on differentiators, existing clients, and buyer personas; Show less

• Content Marketing Manager

  • Mar 2015 - Sep 2016

  - Content Development – Write and edit various forms of content to help a variety of personas progress through the buying process, including: articles, infographics, blogs, videos, white papers, eguides, presentations etc.- Business Development Support – Develop materials that support the selling process; create and introduce new sales collateral and presentations to Sales Teams- Organizational Support – Work cross functionally with other departments to create comprehensive internal communication materials; support other projects as part of the Marketing team Show less

• Content Editor/PR Specialist

  • Apr 2012 - Jan 2015

  • Create compelling B2B and B2C content that engages visitors and prospects to the product line; • Create pitch articles, web content, press releases, collateral, blog posts, and whitepapers to generate brand visibility on markets such as the US, Australia, Germany, Denmark, and France; • Edit and proofread articles and technical whitepapers to match audience profiles; • Proactively assist with PR activities by gathering data and briefing journalists on late-breaking security threats and issues; • Support marketing and SEO with articles and copywriting; • Research online threats, social media scams, spam, and parental control. Show less



Psihologie.ro

• Romania
• Medical Practices
• 1 - 100 Employee

• Guest Editor

  • Mar 2009 - Nov 2011

  - Evaluate and pitch compelling story ideas to editors - Write, edit, and submit copy for the website - Develop editorials of interest to the targeted audience - Follow SEO guidelines and support with marketing strategies. - Evaluate and pitch compelling story ideas to editors - Write, edit, and submit copy for the website - Develop editorials of interest to the targeted audience - Follow SEO guidelines and support with marketing strategies.



Ringier

• Romania
• Media Production
• 1 - 100 Employee

• Editor "Compact - Bucharest"

  • Jul 2007 - Feb 2009

  - Write and edit copy for both print and digital media - Gather information for newsworthy stories through observation, interviews, investigation, and research - Interview sources to develop stories and feature articles - Coordinate freelance writers and special editions - Attend conferences and events - Collaborate with production team for newspaper layout - Take photographs, video, or audio recordings to document events and facts - Write and edit copy for both print and digital media - Gather information for newsworthy stories through observation, interviews, investigation, and research - Interview sources to develop stories and feature articles - Coordinate freelance writers and special editions - Attend conferences and events - Collaborate with production team for newspaper layout - Take photographs, video, or audio recordings to document events and facts



Estate Promotions

• United States
• Entertainment

• Editor „Estate Business” and „Bucharest Guide”

  • Jan 2006 - Jul 2007

  - Create and edit content on the real estate industry (in English) - Create and edit interviews and editorials for the expat community in Bucharest (in English) - Edit copy from freelance writers and help coordinate marketing campaigns - Collaborate with other departments to brainstorm for innovative content ideas - Dispatch content on the real estate market in France - Take photographs, video, or audio recording to document events and facts - Create and edit content on the real estate industry (in English) - Create and edit interviews and editorials for the expat community in Bucharest (in English) - Edit copy from freelance writers and help coordinate marketing campaigns - Collaborate with other departments to brainstorm for innovative content ideas - Dispatch content on the real estate market in France - Take photographs, video, or audio recording to document events and facts



Nospam.ro

• Web Editor

  • Jan 2005 - Feb 2006

  - Drive leads and subscribers to the first independent platform that took position against email spam - Create and publish niche content on the software industry and other topics - Use SEO best practices to generate traffic to the website - Produce various content types, including interviews, email, and website articles - Collaborate with IT/basic html tasks - Drive leads and subscribers to the first independent platform that took position against email spam - Create and publish niche content on the software industry and other topics - Use SEO best practices to generate traffic to the website - Produce various content types, including interviews, email, and website articles - Collaborate with IT/basic html tasks

• Journalist Evenimentul Zilei

  • Aug 2005 - Nov 2005

  - Evaluate leads and pitch compelling story ideas to editors - Revise and edit work for editorial approval under deadlines - Build a network of sources for interviews and develop relationships - Attend and report on events such as artistic, public figures, media, or sporting events - Collaborate with other reporters, editors, and production staff - Plan and coordinate shootings with photographers. - Evaluate leads and pitch compelling story ideas to editors - Revise and edit work for editorial approval under deadlines - Build a network of sources for interviews and develop relationships - Attend and report on events such as artistic, public figures, media, or sporting events - Collaborate with other reporters, editors, and production staff - Plan and coordinate shootings with photographers.