Biancalucia Perna

Co-founder at TTT Associates at TTT Associates
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Contact Information
us****@****om
(386) 825-5501
Location
UK

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5.0

/5.0
/ Based on 2 ratings
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Stephanie Greger

have worked with Bianca for a short but intense time. The word impossible for Bianca does not exist, her excellent relationship with her clients showed immediate results. Very hard working, flexible, reliable and always can count on her. Would highly recommend to have Bianca in your team.

Oliver von Beckerath [LION]

Bianca has amazing communication skills, which she used several times, when I was at the resort with people from international media and telvision companies (Sky Europe). As well she has an excellent network, and knows how to bring her personal contacts in line with the needs of the company she is working for thanks to a strong & strategic mind set. I always trusted Bianca with her opinion regarding PR & partnership possibilities, which I also implemented in my markets with great success on- and off-line

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Experience

    • United Kingdom
    • Travel Arrangements
    • 1 - 100 Employee
    • Co-founder at TTT Associates
      • Dec 2020 - Present
    • United Kingdom
    • Advertising Services
    • Co-Founder and CEO at Bspoke Associates and Bspoke Mind
      • Sep 2020 - Present
    • United Kingdom
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Company Director
      • May 2013 - Jun 2020
    • Senior Account Director (freelance)
      • Jun 2013 - Jul 2013

      Develop and implement the Energy Saver P&G Campaign with Mrs Money Penny, the Every Day Effect P&G campaign with Kirstie Allsopp & Linda Papadopoulos and the UK launch of Timmy Time On Pack Promotion (P&G) Develop and implement the Energy Saver P&G Campaign with Mrs Money Penny, the Every Day Effect P&G campaign with Kirstie Allsopp & Linda Papadopoulos and the UK launch of Timmy Time On Pack Promotion (P&G)

    • PR Consultant
      • Feb 2013 - May 2013

      Develop and implement strategic PR campaigns and international press office strategic plan to increase brand reputation & visibility Develop and implement strategic PR campaigns and international press office strategic plan to increase brand reputation & visibility

    • United Kingdom
    • Hospitality
    • 700 & Above Employee
    • In house Communication Manager & PR Coordinator of PR agencies
      • Mar 2012 - Oct 2012

      Develop and implement Global PR & Communication strategy plans to support the launch of the new spa VITA HEALTH, amplify the European Tour Sponsorship, renew the interest in the F&B offer and support the Resort luxury & lifestyle reputation Results: - Media partnerships & creative media angles (eg. Sicilian Open on Vanity Fair, Antonio Berardi & Sicily on FT) - Social media content management increased online visibility - Partnership with “La Valle dei Templi” to create exclusive experience for hotel guests in low season increased media visibility and num of guests - French media trip to boost F&B offer secured 7 exclusive pieces of coverage in top French glossy media - Renew of all the communication material and finalise a new in-house photo shooting boosted the hotel positioning and media visibility

    • United Kingdom
    • Retail Office Equipment
    • Account Director
      • Jun 2011 - Mar 2012

      Develop and implement International press office plan to secure media coverage for existing clients and new business strategy at European and global level. Travel accounts - Lifestyle & Beauty lead - The Conservatorium hotel & Piero Lissoni– Amsterdam - Akasha Spa & Wellbeing Center – Amsterdam - The Mamilla hotel & Piero Lissoni– Jerusalem - The Standard hotels – New York, Miami, Los Angeles, Hollywood - The Standard Spa Miami Beach – Miami Property account with – Design and Art lead - Londonewcastle – London • Results: Top coverage on key international publications eg Sunday Times Travel, AD Germany, Vogue Uomo, Wallpaper, Evening Standard and International press trips (more than 400 pieces of coverage in total)

    • United Kingdom
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Account Director
      • Aug 2010 - Apr 2011

      Develop and implement Global Communication strategy plans for existing clients and new business strategy, coaching and mentoring team, plan and implement PR assets and toolkits for local markets activation, create & maintain the special relationship with brands’ ambassadors Results achieved across all clients - Peroni Nastro Azzurro d - Corinthia Hotel London - Carluccio's - Hummingbird bakery Develop and implement Global Communication strategy plans for existing clients and new business strategy, coaching and mentoring team, plan and implement PR assets and toolkits for local markets activation, create & maintain the special relationship with brands’ ambassadors Results achieved across all clients - Peroni Nastro Azzurro d - Corinthia Hotel London - Carluccio's - Hummingbird bakery

    • United States
    • Design Services
    • 1 - 100 Employee
    • Account Director
      • Sep 2009 - Aug 2010

      Develop and implement PR strategies for existing clients and new business strategy at international level, coaching and mentoring team Develop and implement PR strategies for existing clients and new business strategy at international level, coaching and mentoring team

    • United States
    • Public Relations and Communications Services
    • 700 & Above Employee
    • Account Supervisor
      • Dec 2002 - Mar 2010

      Develop & implement PR campaign for for existing clients & new business strategy Lifestyle & Design lead: Goodyear Run On Flat (new technology tyres - Goodyear), Sol Melia (hotel chain), Finland (Country), Hanna Saren (fashion stylist), Dalumi (rough diamonds and jewel collections). Results achieved across all clients: key partnerships (Goodyear& Roberto Cavalli Fashion House, Aquafresh & Fiat, Borotalco & Fiorucci, Dalumi & Ferre Fashion House) and media relations secured top quality coverage across all the target media

    • Switzerland
    • Non-profit Organizations
    • 700 & Above Employee
    • PR Consultant
      • 2002 - 2003

      Increase WWF media visibility Increase WWF media visibility

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