Senior Product Marketing Manager

• Jan 2023 - Present

Responsabilities: - Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different acquisition channels and segments - Lead the execution of marketing programs from start to finish, leveraging internal support with Sales, Marketing, and Product teams and driving collaboration - Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies - Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics. Show less

Community Member

• Sep 2021 - Present

The CMOs Marketers é uma comunidade que reúne os líderes de Marketing das principais empresas do Brasil! A Comunidade tem como objetivo instigar o ecossistema da área, formando a próxima geração de líderes de Marketing do país e conectando potenciais talentos da área a empresas. The CMOs Marketers é uma comunidade que reúne os líderes de Marketing das principais empresas do Brasil! A Comunidade tem como objetivo instigar o ecossistema da área, formando a próxima geração de líderes de Marketing do país e conectando potenciais talentos da área a empresas.

Founder and CEO

• Apr 2021 - Present

Mentorellas é a comunidade feita por mulheres para mulheres com o objetivo de ajudá-las a desenvolver seu potencial, conectando-as a profissionais de referência no mercado e contribuindo para seu desenvolvimento de carreira. Mentorellas é a comunidade feita por mulheres para mulheres com o objetivo de ajudá-las a desenvolver seu potencial, conectando-as a profissionais de referência no mercado e contribuindo para seu desenvolvimento de carreira.

Product Marketing Team Lead

• May 2022 - Nov 2022

- Coordinate the product marketing department's initiatives with the planning, executing, and tracking of marketing campaigns; - Manage and lead a team of 3 creative analysts; - Collaborate with cross-functional teams to deliver and create integrated marketing moments; - Create or support content including positioning, sales decks, trainings, videos, website copy, blog posts and more to articulate the product benefits to internal and external audiences; - Align stakeholders around a single source of truth and consistent messaging; - Collaborate with engineering teams to identify market opportunities and influence product roadmap; - Build frameworks and processes to structure conversations, create & socialize marketing initiatives, and drive alignment across teams and leadership; - Produce data-driven hypotheses for improving marketing performance, execute A/B tests, and apply knowledge of basic statistics; Show less

Product Marketing Team Lead

• May 2021 - Apr 2022

Main responsabilities: - Coordinate the marketing department's initiatives with the planning, executing, and tracking of marketing programs such as email, event, social media, or content marketing; -Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports; - Manage and lead a team of 4 creative analysts; - Deliver go-to-market strategies to be used for launches of new features and significant product enhancements, collaborating closely with product, partnerships, growth, PR, and other cross-functional teams to drive product awareness and adoption; - Develop, alongside the design team, the product positioning and messaging, considering value proposition, audience needs, market landscape, and other factors; - Collaborate with cross-functional teams to deliver and create integrated marketing moments; - Create or support content including positioning, sales decks, trainings, videos, website copy, blog posts and more to articulate the product benefits to internal and external audiences; - Align stakeholders around a single source of truth and consistent messaging; - Collaborate with engineering teams to identify market opportunities and influence product roadmap; - Build frameworks and processes to structure conversations, create & socialize marketing initiatives, and drive alignment across teams and leadership; - Produce data-driven hypotheses for improving marketing performance, execute A/B tests, and apply knowledge of basic statistics. Show less

Product Marketing Manager

• Jan 2021 - May 2021

Responsabilities: - Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different acquisition channels and segments- Lead the execution of marketing programs from start to finish, leveraging internal support with Sales, Customer Success, and Product teams and driving collaboration- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics- Manage a multicultural creative team, ads agencies, and reseller partners- Identify, recruit and onboard new channel partners within assigned territory.- Coordinate with partners to create and execute business plans to meet sales goals.- Evaluate partner sales performance and recommend improvements.- Educate partners about product portfolio and complimentary services offered.- Manage sales pipeline, forecast monthly sales and identify new business opportunities.- Develop positive working relationship with partners to build business. Show less

Partnerships Manager

• May 2020 - Dec 2020

Technologies: Hubspot CRMResponsabilities:- Identify, recruit and onboard new channel partners within assigned territory.- Coordinate with partners to create and execute business plans to meet sales goals.- Evaluate partner sales performance and recommend improvements.- Educate partners about product portfolio and complimentary services offered.- Manage sales pipeline, forecast monthly sales and identify new business opportunities.- Develop positive working relationship with partners to build business. Show less

Account Executive, NORAM & Caribbean

• Sep 2019 - Apr 2020

Technologies: Pipedrive CRM, Snov.io, Mixmax Responsabilities: - Prospecting and qualifying new sales leads from NORAM and Caribbean by cold calling and cold emailing; - Developing a business development process from scratch; - Creating, planning and developing presentations on AI-powered chatbots; - Tracking all sales activities in company CRM system and keep current by updating account information regularly; - Coordinate with other team departments to optimize the sales effort. Achievements: Prospecting +30 countries, negotiating in +10 different time zones, opening 5 new markets, and working with an amazing multicultural team. Show less

Inside Sales Representative, Brazil

• Jan 2019 - Aug 2019

Technologies: RD Station, Salesforce CRM - Prospecting both inbound and outbound sales opportunities - Qualify MQLs into SALs according to the defined SLA to generate the proper number of Opportunities necessary to deliver the individual sales quota; - Conduct meetings with these potential customers by investigating their potential to become an RD customer in matters of time, investment, digital maturity, and knowledge, validating if the customer's goal can be achieved through the use of RD's product and services; - Build value-adding relationships and develop digital marketing assessments for qualified leads, solutions, and commercial proposals connected to RD's products and services. - Plan and forecast daily, weekly, and monthly sales performance via CRM registration (app rigor) and international sales playbook adherence; - Execute handover processes to the Implementation Success Team related to Onboarding and solution Adoption by the new customers. Show less

Business Development Coordinator, North America

• Sep 2017 - Dec 2018

Technologies: Pipedrive CRM, Reev, WoodpeckerThe Business Development Coordinator runs the outbound sales team, developing sales prospecting strategies in order to generate new business opportunities for the company. Responsabilities:- Sales Prospecting strategies and processes development and monitoring- Qualification process maintenance and supervising- Outbound business development team of 5 people management and training- Internal projects to develop efficiency and effectiveness of the sales team Show less

Account Strategist

• Apr 2017 - Aug 2017

Technologies: Google Ads, Facebook Ads, Google AnalyticsThe Account Strategist is responsible for the planning, development, and evaluation of multichannel marketing campaigns.Main activities:- Google AdWords and Facebook Ads campaigns set-up - Monitoring of KPIs leading to daily optimization of the campaigns- Development of weekly and monthly reports- Direct client support

English and German Teacher

• Mar 2017 - Jul 2018

- -

High Performance Refractories R&D Intern, Brazil

• Aug 2016 - Jan 2017

Saint-Gobain designs, manufactures and distributes materials and solutions which are key ingredients in the wellbeing of each of us and the future of all. They can be found everywhere in our living places and our daily life: in buildings, transportation, infrastructure and in many industrial applications. They provide comfort, performance and safety while addressing the challenges of sustainable construction, resource efficiency and climate change. Saint-Gobain designs, manufactures and distributes materials and solutions which are key ingredients in the wellbeing of each of us and the future of all. They can be found everywhere in our living places and our daily life: in buildings, transportation, infrastructure and in many industrial applications. They provide comfort, performance and safety while addressing the challenges of sustainable construction, resource efficiency and climate change.

Polymer Synthesis R&D Assistant

• Aug 2011 - Dec 2016

Polymer Synthesis Laboratory of the Materials Engineering Deparment at Federal University of São Carlos “Evaluation of Different Routes for Obtaining Polypropylene Grafted with Maleic Anhydride and its effect on Compatibilization of Nanocomposites.“ FAPESP scholarship from Jul 2012 - Jun 2013 Polymer Synthesis Laboratory of the Materials Engineering Deparment at Federal University of São Carlos “Evaluation of Different Routes for Obtaining Polypropylene Grafted with Maleic Anhydride and its effect on Compatibilization of Nanocomposites.“ FAPESP scholarship from Jul 2012 - Jun 2013

Technical Assistance Intern, Global

• Aug 2015 - Jan 2016

RHI Magnesita is the result of the combination of RHI and Magnesita to form the global leading supplier of high-grade refractory products, systems and services which are indispensable for industrial high-temperature processes exceeding 1,200°C in a wide range of industries, including steel, cement, non-ferrous metals, and glass, among others. With a vertically integrated value chain, from raw materials to refractory products and full performance-based solutions, RHI Magnesita serves more than 10,000 customers in nearly all countries around the world. The Company has unmatched geographic diversification with more than 14,000 employees in 35 main production sites and more than 70 sales offices. RHI Magnesita intends to use its global leadership position in terms of revenue, greater scale, complementary product portfolio and diversified geographic presence around the world to target opportunistically those countries and regions benefitting from more dynamic economic growth prospects. Show less

English Teacher

• Jul 2009 - Jul 2011