Experience

FIFA World Cup Qatar 2022
• Qatar
• Spectator Sports
• 700 & Above Employee
• Spectator Services Venue Manager

  • Oct 2021 - Present

DFB Euro GmbH
• UEFA EURO 2020 - LOS Spectator Services Manager

  • Feb 2021 - Oct 2021


German Football Association

• COVID-19 - Venue Expert

  • Apr 2020 - Dec 2020

  Implementing government and health authority stadium guidelines to ensure the best medical and operational framework for the Football, Athletics and Motorsport venue operations, ensuring compliance with COVID-19 regulations relevant to the pandemic risk level. Developing concepts for allowing spectators to safely return back into the stadium, embedding hygiene and social distancing strategies, during On/Off Hours and Peak Hours of venue operations. Managing operations for 7 venues with up to 7500 spectators. Developing, implementing and communicating COVID-19 procedural aspects of venues (i.e. accreditation zoning, maps, plans and operational manuals) to workforce, volunteers and sport managers (including arrivals and departures, changing room, warm-up and call room regulations). Leading integration on guidelines of social distance seating into the ticketing system and sectioning off of unavailable seats in a 74.000 capacity stadium. Conducting a serious of venue readiness exercises within the readiness programme. Show less



Pico EMEA

• United Arab Emirates
• Events Services
• 1 - 100 Employee

• Project Manager

  • Jan 2020 - Mar 2020

  Ultra Music Festival Abu Dhabi Ultra Music Festival Abu Dhabi


Diriyah Season Office
• Deputy Head of Zones

  • Sep 2019 - Jan 2020

Jeddah Season Sea & Culture Festival
• Venue Manager

  • Jun 2019 - Aug 2019

Special Olympics World Games Abu Dhabi 2019
• Venue Manager

  • Jun 2018 - May 2019

Flash Entertainment
• United Arab Emirates
• Entertainment Providers
• 1 - 100 Employee
• Youth Programme Associate - FIFA Club World Cup 2018 and AFC Asian Cup 2019

  • Apr 2018 - Jun 2018

Gold Coast 2018 Commonwealth Games Corporation
• Australia
• Spectator Sports
• 1 - 100 Employee
• Venue Operations Manager

  • Mar 2018 - Apr 2018
• Youth Programme Coordinator FIFA Club World Cup 2017

  • Oct 2017 - Jan 2018

  • Managed the Youth Programme spanning two stadiums in two cities • Interfaced with the Marketing and Competition teams and worked with Marketing to give children the opportunity to experience football while using social media as well as Competition to navigate venue operations • Updated 400+ Youth Programme participants (chaperones and children) into the online accreditation system • Created and maintained relationships with local and regional organizations to obtain funding and support • Liaised with FIFA Venue Marketing Manager and General Coordinator to manage rehearsals and ensure that all children were dressed and prepared to perform in the pre-match ceremony • Defined and coordinated access, transportation, and movement plans that included transportation to the venue, parking, pick up and drop off locations, meeting points and routes to and from parking/room/pitch/seats • Produced detailed briefing documents (handbooks, maps, timelines & countdown) customized for each party • Prepared and administered budgets for Youth Programme entertainment and F&B at both stadiums, staying 75% under budget Show less


Wheyts Ice Cream LLC
• United Arab Emirates
• Food and Beverage Services
• General Manager

  • Feb 2017 - Jun 2017


World Travel

• Truck Transportation

• Carrier Break

  • Oct 2016 - Feb 2017

  Asia travelling experience Travelled independently across Asia. Key experiences included developing children’s sports programmes and school sport events whilst living with a local family in Myanmar and Taiwan; gaining Advanced Padi diver status; hiking at high altitude in the Tibet Autonomous region and a trek to Mt. Fuji. Learning to connect and communicate with people when language was a barrier and how to understand cultural differences and build relationships. Asia travelling experience Travelled independently across Asia. Key experiences included developing children’s sports programmes and school sport events whilst living with a local family in Myanmar and Taiwan; gaining Advanced Padi diver status; hiking at high altitude in the Tibet Autonomous region and a trek to Mt. Fuji. Learning to connect and communicate with people when language was a barrier and how to understand cultural differences and build relationships.


ITU World Triathlon Hamburg
• Germany
• Senior Event Manager and Youth Program Manager

  • Feb 2016 - Sep 2016


SV Werder Bremen e.V. - football/TuS Komet Arsten e.V. – track and field

• Personal Trainer

  • Mar 2008 - Aug 2016

  • Coached track and field Olympic gold medallist 2016, as well as led a coaching team for track and field athletes who achieved multiple medals during national and world championships and participated in Olympic Games between 2008 and 2016. • Led several players from the amateur league to obtain a permanent position in the first league. • Coached track and field Olympic gold medallist 2016, as well as led a coaching team for track and field athletes who achieved multiple medals during national and world championships and participated in Olympic Games between 2008 and 2016. • Led several players from the amateur league to obtain a permanent position in the first league.



Bremen Christmas Market

• Event Manager

  • Apr 2015 - Feb 2016

  • Annual 28 day public event, 1.5 million visitors. • Managed the overall operation of 2 venues (market square and Schlachte Embankment) including management of 160 vendors, 40 event staff, 2000+ volunteers and 300 vendor staff and the overall logistics. • Monitored and adjusted operating budget throughout 31 days of operation and stayed 10% under budget. • Reduced communication errors by 100% through initiation of interactive timelines that enabled all members to update the project status from varied locations. • Increased productivity by 22% whilst simultaneously reducing head count by 10%. • Served as the main contact for various local authority departments and all international and national event vendors throughout planning, approval stage planning and during the event. Show less



Landesbetriebssportverband Bremen E.V. (state sports federation Germany)

• Professional running coach

  • Jan 2013 - Oct 2015

  •Trained various first time runners to successfully complete marathon runs within a short period of time • Positively changed mindsets, perspectives and behavioral attitudes of runners, enabling them believe in their own potential for success. •Trained various first time runners to successfully complete marathon runs within a short period of time • Positively changed mindsets, perspectives and behavioral attitudes of runners, enabling them believe in their own potential for success.



FIBO - Trade Fair for Fitness, Wellness and Health

• Logistics Manager

  • Oct 2014 - Apr 2015

  • Annual 4 day convention (world’s leading event for the fitness industry) with 150.000 visitors. • Managed the logistics of 3 venues and 700+ international exhibitors in 10 halls and created exhibitor list and hall plan. • Prepared check list and full documentation of all program activities for all 3 venues (FIBO EXPERT, FIBO PASSION, FIBO POWER). • Directed inbound and outbound logistics operations, such as safety performance and logistics quality management. • Managed general session, production, technical and audiovisual requirements for all venues as well as transportation and parking area management, negotiated 33% discount rates on public transportation tickets for the event. • Briefed and managed exhibitors and prepared pre and post event reports. Show less



SV Werder Bremen e.V.

• Markting Manager

  • Nov 2012 - Sep 2014

  • Negotiated and maintained long term partnerships resulting in €10.0M/year in sponsorships (main sponsor, co-sponsor and equipment supplier) and managed sponsorship services. • Delivered the digital strategy, driving a 17% increase in eCommerce sales during 2013. • Managed marketing budgets, created and delivered the marketing, PR and social media campaigns and brand community strategy: doubled Facebook fans to over 800K and improved engagement rates by 180%. • Implemented real time customer service program, reducing costs by €20K and improving service levels by 25%. • Planned, created and delivered campaigns for tournaments, fan days, national and international games. Show less



BMW Marathon Berlin

• Operations Manager

  • May 2013 - Oct 2013

  • Researched, selected and organised site, 25 staff and 500+ volunteers, facilities for car parking, traffic control, security, first aid, hospitality and media, etc. • Applied to government departments for relevant permissions and licenses. • Produced operational documents including operations timelines, site maps, staffing plan, volunteer plan, and equipment load list. • Managed start line area vendors, staff, and volunteers for set-up, race day operations, and tear- down. • Liaised with the Corporate and Sponsorship Manager to plan and manage event day sponsor activations. Show less