Product Designer

• Aug 2019 - Present

- working with product managers and developers in order to build new features and improve on existing products (e-commerce classifieds apps and real estate web portals) - responsible for designing high stakes/high visibility features and product UX improvements - design decisions informed by researching user behaviour through qualitative (user testing, screen recordings) and quantitative methods (heat maps, analytics, a/b testing) - initiated and implemented a usability testing process (not a company practice prior to my involvement) - proactively collaborated with members of other teams in order to organise user testing sessions - advocated the need for creating a style guide in a growing design team and laid the groundwork for this long term initiative - planning design internships (time-frames, coming up with tasks, gathering and synthesising information) - recruiting and screening designers through questionnaires, tasks and interviews - leading junior designers during and after their onboarding experience by offering advice, curated theoretical support and design exercises concluded with design critiques - guided hands-on assignments that junior designers could practice on a real product feature that would allow them to go through the main phases of the design process (understand and analyse feature by gathering qual and quant data, prototype a solution, and user test it) Show less

UX/UI Designer

• May 2018 - Apr 2019

- worked on a native fintech mobile app (for both Android/iOS) taking into account design patterns specific to each platform (Material Design/HIG)- worked on a telecommunications responsive website, optimising it for different types of devices- did competitive analysis, created user flows and wireframes and high fidelity prototypes

UX/UI Designer

• Mar 2018 - Apr 2018

Media Specialist

• Sep 2017 - Feb 2018

- worked with the marketing team in order to develop strategies and design deliverables that attract new customers and keep the existing customers engaged with the products - studio/outdoor photography and video editing - designed the web/print materials the marketing team needed for various campaigns and events - worked with the marketing team in order to develop strategies and design deliverables that attract new customers and keep the existing customers engaged with the products - studio/outdoor photography and video editing - designed the web/print materials the marketing team needed for various campaigns and events

Founder, Graphic Designer

• Oct 2016 - Sep 2017

- worked closely with Berlin artists mainly on art catalogues and portfolios - played a key role in bringing to life Gara Mica, Cluj-Napoca - a cultural initiative that aimed to transform an old abandoned railway station into a temporary art space - created the promotional branding materials and planned various activities such as workshops, guest lectures and film projections - worked closely with Berlin artists mainly on art catalogues and portfolios - played a key role in bringing to life Gara Mica, Cluj-Napoca - a cultural initiative that aimed to transform an old abandoned railway station into a temporary art space - created the promotional branding materials and planned various activities such as workshops, guest lectures and film projections

Graphic Designer

• Jul 2015 - Sep 2016

- designed highly technical product catalogues and other promotional materials such as website banners, brochures, calendars, flyers - designed, coded and sent email newsletters to customers - designed highly technical product catalogues and other promotional materials such as website banners, brochures, calendars, flyers - designed, coded and sent email newsletters to customers