Bianca Peralta

Account Manager at Sammis|Ochoa Public Relations
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Contact Information
Location
US
Languages
  • English Native or bilingual proficiency
  • Spanish Professional working proficiency

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Bio

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Vannesa Quintero

I have had the pleasure of working with Bianca while at ChicaGirl Magazine. During our time working together, Bianca displayed great talent in her communication skills and interviews. She has an amazingly positive attitude, a fast learner and instantly adjusts to any work environment.

Raquel Magnino

I have had the pleasure of working as Bianca's supervisor during her stay in Brazil and I only have good things to say. She is an excellent professional who is always willing to listen to constructive criticism, and she is always willing to give her best toeverything. Besides being an innovative professional, Bianca has the distinction of interpersonal relationship.

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Credentials

  • Inbound Certification
    HubSpot
    Jun, 2016
    - Sep, 2024

Experience

    • Account Manager
      • Feb 2019 - Present

      Develop media relations strategy which results in publicity and placements in broadcast online and print media. Execute content development and creation with blogs, images, videos, and social media content. Maintain an accurate list of reporters and influencers for outreach. Monitor, report, and track editorial and social media coverage for multiple clients. Create product pitches, media kits, and coordinate media opportunities. Develop media relations strategy which results in publicity and placements in broadcast online and print media. Execute content development and creation with blogs, images, videos, and social media content. Maintain an accurate list of reporters and influencers for outreach. Monitor, report, and track editorial and social media coverage for multiple clients. Create product pitches, media kits, and coordinate media opportunities.

    • United States
    • Book and Periodical Publishing
    • Freelance Writer
      • Jan 2012 - Present

      Cultivated relationships with celebrity publicists, which included coordinating and conducting interviews with high-profile public figures and social influencers. Key interviews include Selena Gomez, Eva Longoria and Gabriel Iglesias. Wrote and contributed lifestyle and opinion pieces focused on the Latin market. Also provided photography and video. Cultivated relationships with celebrity publicists, which included coordinating and conducting interviews with high-profile public figures and social influencers. Key interviews include Selena Gomez, Eva Longoria and Gabriel Iglesias. Wrote and contributed lifestyle and opinion pieces focused on the Latin market. Also provided photography and video.

    • United States
    • Individual and Family Services
    • 1 - 100 Employee
    • Marketing Specialist
      • Aug 2016 - Feb 2019

      Plans and executes brand marketing and advertising programs to raise brand awareness and value. Develops and maintains a comprehensive social media strategy which grew Facebook fan base from 1,000 to 19,000 in 6 months. Develop keywords and linking strategies to improve website search results. Analyze and report on the results of SEO campaigns. Purchase and place print, radio, TV, and online advertising. Negotiate rates with media outlets and recommends media buying opportunities to remain within budget.

    • United States
    • Information Technology & Services
    • 1 - 100 Employee
    • Production Assistant- NYFW
      • Feb 2016 - Sep 2018

      Event production for more than 60 presentations with IMG for clients including Noon by Noor, Christian Cowman, Jeremy Scott, Marchesa and Vera Wang. Event production for more than 60 presentations with IMG for clients including Noon by Noor, Christian Cowman, Jeremy Scott, Marchesa and Vera Wang.

    • United States
    • Pharmaceutical Manufacturing
    • Marketing and Sales Representative
      • Jun 2015 - Aug 2016

      Oversaw corporate, internal and strategic communication for website and print development. Raised the rankings of websites in search engines without the use of paid listings. Performed B2B sales by researching prospects and evaluating their position in the industry. Increased new customer retention rate by 25 percent the first year. Oversaw corporate, internal and strategic communication for website and print development. Raised the rankings of websites in search engines without the use of paid listings. Performed B2B sales by researching prospects and evaluating their position in the industry. Increased new customer retention rate by 25 percent the first year.

    • International Marketing Analyst
      • Aug 2015 - Sep 2015

      Developed a market plan for a new brand of nutritional supplements. Created a communication plan, which included traditional print and online sources. Created and managed market research for the project. Provided recommended strategies for product launches, new-market entry and increasing share in existing markets. Developed a market plan for a new brand of nutritional supplements. Created a communication plan, which included traditional print and online sources. Created and managed market research for the project. Provided recommended strategies for product launches, new-market entry and increasing share in existing markets.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Event Marketing Specialist
      • Aug 2014 - May 2015

      Part of the marketing team for the Rosenberg Skyroom and the Denman Estate. Manage marketing content for the various product and service offerings.Create advertisement that helps articulate the value of the venue services. Created layouts, signage and set up information catered specifically for each event ran.

    • Public Relations Assistant
      • May 2014 - Apr 2015

      Photograph and cover various business, seasonal, and recruiting events for both the local community and the university. Request news coverage for the university's events through print, radio, television, and other media outlets. Collect articles and assist with the UIW President's various projects.

Education

  • University of the Incarnate Word
    Bachelor's Degree, Marketing with a Minor in Communication Arts
    2011 - 2015

Community

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