Experience

AGRICOVER

• Farming
• 300 - 400 Employee

• Ecommerce Manager

  • Dec 2021 - Present



TEILOR

• Romania
• Retail Luxury Goods and Jewelry
• 100 - 200 Employee

• Performance & E-commerce Manager at Teilor

  • Apr 2020 - Dec 2021

  Plan and implement marketing strategies, partnerships, events and other online actions to become an authority on the market and to achieve business objectives.Implement, with the team, actions to optimize the e-commerce platforms.Designs and launches e-commerce projects for the company.Initiates commercial campaigns.Continuously develops the site in terms of functionality: new products / services, new site navigation structures, user interface.Coordinates the addition of new categories (category tree) or new products.Analyze performance indicators on each promotion campaign, etc.Helps in digital transformation, automating business processes, creating control and reporting mechanisms.Promotes marketing campaigns in digital channels (Facebook, Google, Youtube, Criteo, Bing or other platforms).Analyzes the performance indicators on each campaign with a daily, weekly, monthly, annual recurrence.Manages partnerships with media companies to promote campaigns in other digital media (news sites, media portals, directly with Google, etc.).Promotes the company in the digital environment and increases its visibility (increasing market share in the online audience).Use appropriate marketing channels (e-mail, social, push notification, etc.) to support loyalty marketing initiatives.Suggests new strategies to increase brand awareness and digital campaign performance.Manages the relationship with the agency to deliver campaigns and projects.Develops, uses and monitors a relevant set of KPIs and correlates them with business objectives, in order to evaluate and optimize the impact of campaigns.Monitors the market to identify opportunities for improvement, sales and implements projects in the online field.



Deichmann

• Germany
• Retail
• 700 & Above Employee

• Performance Marketing Manager for Romania and Bulgaria

  • Jun 2019 - Dec 2019

  Assists in coordinating, developing and implementing the company’s digital marketing strategies.Analyze and assess the performance of the online campaigns & related data to identify and optimize different areas in order to increase the online marketing performance.Implement automated analytics reporting across Google Analytics, Facebook Analytics, Google Ads and Social Media to improve campaign effectiveness across channels.Analyze competitive marketplace and follow digital marketing trends.Oversee affiliate marketing efforts.Perform data analysis on web traffic and other key metrics.Set targets, monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels.Draw meaningful conclusions from campaign data and identify potential opportunities for improvement.



Allianz-Tiriac Asigurari

• Romania
• Insurance
• 700 & Above Employee

• Digital Marketing Specialist

  • Oct 2018 - Jun 2019

  Build and develop a digital marketing strategy on a variety of platforms.Drive execution of marketing initiatives by creating deliverables, optimizations and results for each campaign.Track, evaluate, and measure effectiveness and efficiency of key marketing programs and campaigns.Making recommendations for continuous improvements to achieve marketing goals.Manage end-to-end digital projects. Build and develop a digital marketing strategy on a variety of platforms.Drive execution of marketing initiatives by creating deliverables, optimizations and results for each campaign.Track, evaluate, and measure effectiveness and efficiency of key marketing programs and campaigns.Making recommendations for continuous improvements to achieve marketing goals.Manage end-to-end digital projects.



Provident Financial Romania

• Romania
• Financial Services
• 400 - 500 Employee

• Digital Performance Specialist

  • Sep 2016 - Oct 2018

  Track, report, analyze and optimize all digital marketing campaigns and their spend to ensure effective ROI and reach sales objectives.Plan, execute, and measure experiments and conversion tests to improve lead generation rate for each individual channel.Provide actionable steps needed for conversion rate optimization.Monitoring, optimizing and measuring web trends, traffic metrics and funnel performance. Track, report, analyze and optimize all digital marketing campaigns and their spend to ensure effective ROI and reach sales objectives.Plan, execute, and measure experiments and conversion tests to improve lead generation rate for each individual channel.Provide actionable steps needed for conversion rate optimization.Monitoring, optimizing and measuring web trends, traffic metrics and funnel performance.



Conversion

• Romania
• Advertising Services
• 1 - 100 Employee

• PPC Specialist

  • Jan 2014 - Aug 2016

  Perform daily account management and of pay per click accounts on Google AdWords, Facebook and other search platforms for a variety of clients.Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.Work closely with the other team members to meet client goals.



ABD COMPUTER SRL

• Romania
• IT Services and IT Consulting
• 1 - 100 Employee

• Website Manager

  • Sep 2014 - Dec 2015

  Monitor, assess, and report on website performance.Handle online marketing projects ranging from SEO to social media marketing.PPC Campaigns.A/B Testing. Monitor, assess, and report on website performance.Handle online marketing projects ranging from SEO to social media marketing.PPC Campaigns.A/B Testing.