Bianca Lincks
Marketing & Communications Manager (Real Estate & Hotel) at Devmont- Claim this Profile
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English Full professional proficiency
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Portuguese Native or bilingual proficiency
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French Professional working proficiency
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Spanish Elementary proficiency
Topline Score
Bio
Rinaldo Ferreira
Bianca era excelente no planejamento de marketing, na liderança da equipe de marketing e fazia tudo com muita qualidade.
Steven Trigonakis
Bianca will be a valuable asset to any company, she was a good leader and provided great support.
Barbara Saldanha Paz ✷
I decided to sit down and write this endorsement because I am excited about the opportunity to offer my old friend and colleague, Bianca Lincks, the recognition she deserves. I can't think of a more experienced marketer for whom I would write an endorsement. I met Bianca when we both worked in the real estate market in Brazil, about 10 years ago. I could see immediately that she had the talent and the interpersonal skills to work with people and make things happen. Bianca is a people person. As we worked together over the years, I realized that I was not wrong. During that time, I developed an enormous respect for your creativity and achievements. It was a privilege to meet this brilliant and dedicated young woman. It quickly became clear that the Brazilian market was small for her and she decided to start a new challenge in Canada. Of course it is now rocking also in English and French.
Rinaldo Ferreira
Bianca era excelente no planejamento de marketing, na liderança da equipe de marketing e fazia tudo com muita qualidade.
Steven Trigonakis
Bianca will be a valuable asset to any company, she was a good leader and provided great support.
Barbara Saldanha Paz ✷
I decided to sit down and write this endorsement because I am excited about the opportunity to offer my old friend and colleague, Bianca Lincks, the recognition she deserves. I can't think of a more experienced marketer for whom I would write an endorsement. I met Bianca when we both worked in the real estate market in Brazil, about 10 years ago. I could see immediately that she had the talent and the interpersonal skills to work with people and make things happen. Bianca is a people person. As we worked together over the years, I realized that I was not wrong. During that time, I developed an enormous respect for your creativity and achievements. It was a privilege to meet this brilliant and dedicated young woman. It quickly became clear that the Brazilian market was small for her and she decided to start a new challenge in Canada. Of course it is now rocking also in English and French.
Rinaldo Ferreira
Bianca era excelente no planejamento de marketing, na liderança da equipe de marketing e fazia tudo com muita qualidade.
Steven Trigonakis
Bianca will be a valuable asset to any company, she was a good leader and provided great support.
Barbara Saldanha Paz ✷
I decided to sit down and write this endorsement because I am excited about the opportunity to offer my old friend and colleague, Bianca Lincks, the recognition she deserves. I can't think of a more experienced marketer for whom I would write an endorsement. I met Bianca when we both worked in the real estate market in Brazil, about 10 years ago. I could see immediately that she had the talent and the interpersonal skills to work with people and make things happen. Bianca is a people person. As we worked together over the years, I realized that I was not wrong. During that time, I developed an enormous respect for your creativity and achievements. It was a privilege to meet this brilliant and dedicated young woman. It quickly became clear that the Brazilian market was small for her and she decided to start a new challenge in Canada. Of course it is now rocking also in English and French.
Rinaldo Ferreira
Bianca era excelente no planejamento de marketing, na liderança da equipe de marketing e fazia tudo com muita qualidade.
Steven Trigonakis
Bianca will be a valuable asset to any company, she was a good leader and provided great support.
Barbara Saldanha Paz ✷
I decided to sit down and write this endorsement because I am excited about the opportunity to offer my old friend and colleague, Bianca Lincks, the recognition she deserves. I can't think of a more experienced marketer for whom I would write an endorsement. I met Bianca when we both worked in the real estate market in Brazil, about 10 years ago. I could see immediately that she had the talent and the interpersonal skills to work with people and make things happen. Bianca is a people person. As we worked together over the years, I realized that I was not wrong. During that time, I developed an enormous respect for your creativity and achievements. It was a privilege to meet this brilliant and dedicated young woman. It quickly became clear that the Brazilian market was small for her and she decided to start a new challenge in Canada. Of course it is now rocking also in English and French.
Credentials
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Inbound Marketing - RD Station
Resultados DigitaisAug, 2015- Sep, 2024 -
Inbound Marketing - Hubspot
HubSpot
Experience
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Devmont
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Canada
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Real Estate
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1 - 100 Employee
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Marketing & Communications Manager (Real Estate & Hotel)
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Oct 2022 - Present
- Responsibilities include overseeing the overall marketing operations of the company, including brand and digital strategy, advertising, promotions, and partnerships for both Real Estate developments and the Hotel (Hilton Garden inn Midtown Montreal). - Reviewing and coordinating marketing strategies, campaigns, and vendor contracts to meet organizational goals, as well as writing clear and compelling online content, including articles, product descriptions, online advertisements, promotional copy, and e-newsletters. - Playing a key role in enhancing brand awareness within the digital space and driving website traffic and leads that will increase sales, and coordinating the efforts of external suppliers to ensure that all tasks and deliverables are completed on time and with quality. - Developing and implementing plans to achieve online marketing and sales goals through effective ecommerce, developing project budgets, monitoring costs, and providing status reports to leadership. - Additionally, developing objectives and strategies for media buys and determining the mix of advertising outlets used for campaigns to optimize frequency and maximize reach, as well as creating and maintaining an up-to-date social media plan and moderating and overseeing the organization's presence on social media.
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Global Lincks Marketing
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United States
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Advertising Services
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Co-founder & Marketing Consultant
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Jul 2015 - Present
As the owner of Global Lincks Marketing, responsibilities include developing and managing client's brand awareness online through content creation, online advertising campaigns, and digital/social media strategies, as well as overseeing email and marketing automation. - Previous efforts have included reviving social media marketing strategies resulting in increased customer engagement and brand loyalty. - Additionally, Inbound Marketing strategies have been implemented on our clients and the strategies have brought significant results in terms of lead generation, customer acquisition, and revenue growth.
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G.Laffitte Empreendimentos Imobiliários
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Brazil
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Construction
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1 - 100 Employee
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Digital Marketing Consultant (Real Estate)
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Apr 2012 - Present
- Develop and manage brand awareness online, web presence, website creation, online advertising campaigns, social media content for Facebook, Instagram, Youtube, Linkedin, email marketing and landing page creation. - Implement Inbound Marketing strategies with proven results. - Generate more than $20 million in revenue in 2019 through digital marketing strategies. Responsible for: - Digital Marketing Planning. - Inbound Marketing activities: Landing page creation, Email marketing, Call-to-action, Content for Brazilian blogs, Facebook Ads, Google Adwords, Youtube Ads, and more. In the past: - Provided marketing consulting services. - Controlled suppliers, events planning, created digital campaigns. - Incentive campaigns for the sales force.
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Bellavista Building Group
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United States
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Real Estate
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1 - 100 Employee
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Digital Marketing Consultant (Real Estate)
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Jun 2018 - Present
- Develop and manage digital marketing campaigns and lead generation process. - Manage the organization's website. - Optimize content for the website and social networking channels such as Facebook, Instagram, Youtube, etc. - Track the website traffic flow and provide internal reports regularly. - Identify new digital marketing trends and ensure that the brand is in front of industry competitors. - Work on SEO of the website pages. - Edit and post content, videos, and audio content on online sites. - Promote the company projects and communities in the digital space. - Execute social media efforts to improve KPIs, engagement, likes, shares, etc. - Award-winning "The Best Digital Promotion" from the Great Orlando Builders Association (GOBA).
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Florida Connexion Group
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United States
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Real Estate
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1 - 100 Employee
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Digital Marketing Consultant
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Jan 2021 - Jun 2022
- Developed and implemented a Customer Relationship Management (CRM) platform to organize the company's pipeline and track the sales results. - Planned and created the "10 years" branding campaign to position the brokerage as the best option in Orlando for Brazilian clients. - Repurposed social media content to reach new audiences and increase the number of followers. - Implemented Marketing Automation software to track and increase the lead generation process. - Provided training to the real estate agents from the team.
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Royal LePage
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Canada
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Real Estate
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700 & Above Employee
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Marketing Manager - Mellor Group (Real Estate)
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Jun 2021 - Jan 2022
- Developed and managed the rebranding strategy, engaged prospects (real estate agents) and built a pipeline. - Designed the new logo. - Managed Marketing Automation software to nurture leads. (Hubspot) - Provided marketing consulting sessions for more than 50 agents to improve their knowledge and helped them with systems, processes and tools to generate more sales. - Developed and managed the rebranding strategy, engaged prospects (real estate agents) and built a pipeline. - Designed the new logo. - Managed Marketing Automation software to nurture leads. (Hubspot) - Provided marketing consulting sessions for more than 50 agents to improve their knowledge and helped them with systems, processes and tools to generate more sales.
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WRA Business and Real Estate
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Real Estate
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1 - 100 Employee
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Digital Marketing Consultant (Real Estate)
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Aug 2017 - Dec 2018
- Marketing plan presented with CRM and marketing automation software (RDStation) - Implementation, setup, and team training for CRM system, integrated with website and social media - Branding review and reformulation, applied to print and online materials - Initiation of webinar series with low cost, resulting in an $800,000 property sale in Celebration, FL - Organization of a promotional event in Itajai, Brazil, attracting 100+ builders and investors - Generated three property sales from event leads, totaling over $70,000 in commissions - Analyzed existing campaigns with social media, SEO, email marketing etc., and used the results to create effective marketing methods. - Ensured contents are SEO friendly and help for ranking in Google search. - Guided teams to manage and improve existing and new campaigns. - Used analytics to monitor the results and ROI.
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Fenabrave-SC
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Brazil
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Automotive
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Marketing Consultant (Automobile Dealers Association)
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Apr 2011 - Jul 2015
Activities: - Event Planning and Organization - Publicize activities online - Media and public relations - Plan, organize, direct, control and evaluate the design, development, content and maintenance of the website - Graphic design: created templates to email marketing, newsletter, invitations, banners, flyers and ads - Customer Relationship Management activities. Activities: - Event Planning and Organization - Publicize activities online - Media and public relations - Plan, organize, direct, control and evaluate the design, development, content and maintenance of the website - Graphic design: created templates to email marketing, newsletter, invitations, banners, flyers and ads - Customer Relationship Management activities.
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Effetiva Comunicação e Marketing
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Advertising Services
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Marketing Agency Owner
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Mar 2005 - Jul 2015
- Managed marketing projects aiming to support the client's sales team - Led creative and copywriting team with 15 employees - Planned and managed client’s branding and positioning strategies - Developed projects to improve client’s internal communication - Managed client’s external communication (corporate and business): advertising, branding, graphics and promotional, trade shows and events Relevant Results: • Product launched with new design packaging (Slice Potatoes) – drove 128% increase sales, in just one month. • Event held was responsible for 3 lots sold (Caledonia "Tennis Day") - R$ 1,580,000 • Security Company (Orsegups) was considering Top of Mind after advertising campaign created by Effetiva. • Promotional event sold two apartments to a construction company (Riviera) - R$ 1,200,000
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FG Empreendimentos
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Brazil
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Construction
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300 - 400 Employee
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Marketing Manager - Neo.G (Real Estate)
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Aug 2012 - Sep 2013
- Provided marketing coordination by serving as a strategic planner, defining actions, controlling suppliers, organizing events, and implementing sensory marketing and visual communications. - Developed and monitored digital strategies and oversaw the work of the advertising agency. - Regularly met with management and promoted campaigns to real estate agents. - Reported directly to the CEO, Jean Graciola and the Sales Director, Toninho Roncaglio. - Provided marketing coordination by serving as a strategic planner, defining actions, controlling suppliers, organizing events, and implementing sensory marketing and visual communications. - Developed and monitored digital strategies and oversaw the work of the advertising agency. - Regularly met with management and promoted campaigns to real estate agents. - Reported directly to the CEO, Jean Graciola and the Sales Director, Toninho Roncaglio.
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Marketing Manager (Real Estate)
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Apr 2011 - May 2012
- Managed a marketing budget of R$1.2M per year and led a team of 3 members. - Directed brand management, PR, media relations, corporate positioning, events, web strategies, product launches, advertising, sales collateral, and tradeshow marketing, all reporting directly to the CEO, and the Sales Director, Toninho Roncaglio. - Accomplished various milestones, such as planning high-end events targeting potential clients, resulting in sales of luxury apartments worth R$10M in the Brava Day Gourmet event and R$8M right after the soccer player Neymar visited the model home. - Improved the brand image and successfully executed a large-scale event, which had over 2,500 attendees and generated sales of R$12M in apartments (Paella Brava Beach).
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Farma e Farma
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Brazil
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Health, Wellness & Fitness
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100 - 200 Employee
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Marketing Manager (Pharmacy Franchise)
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Apr 2005 - Mar 2011
- Worked cross-functionally with creative teams to develop a branding guideline toolkit. - Provided branding strategies plan to be applied to more than 250 drugstores units from the franchise. - Launched brand awareness campaigns across digital media, PR, and partnership marketing that increased sales by 35%. - Developed strategic plan, formulated tactics to improve the sales, supervised suppliers, planned and organized events, suggested the new brand positioning and visual communication, built digital presence. - Reported to the CEO.
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Universidade do Vale do Itajaí | Univali
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Brazil
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Higher Education
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College Professor
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Sep 2010 - Dec 2010
College Professor of the course of Advertising - media discipline. College Professor of the course of Advertising - media discipline.
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TV Reporter
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Jul 2004 - Aug 2004
Presented the news on TV. Presented the news on TV.
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Education
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2020 - 2021
Institut Teccart
Programme AEC Courtage immobilier résidentiel EEC.2S (Français) / Residential Real Estate Program, Real Estate -
2020 - 2020
McGill University - Desautels Faculty of Management
Diploma - McGill Personal Finance Essentials - Montreal QC, Finance -
2003 - 2005
Universidade do Vale do Itajaí
Certificate of Post-Graduation in Business Communication Management, Public Relations/Brand Management -
1999 - 2003
Universidade do Vale do Itajaí
Diploma of Bachelor in Social Communication, Journalism
Community
