Experience

The GOOD Company

• Romania
• Advertising Services
• 1 - 100 Employee

• Account Manager

  • May 2019 - Present

  The Good Company is a consultancy hub that specializes in mixing Marketing & PR Communications to deliver results tailored to the strategic objectives of our local and international client brands. My responsibilities Act as a client advocate, overseeing the agency-client relationship, determining clients’ needs, what they’re looking to achieve and ensuring the agency delivers. Experience defining Media&PR&Influencers content strategies to maximize impact and coverage across multiple channels. Setting the bar high: from shaping operational guidelines for the team and checklists to ensure we’re delivering best-in-class copy and design in our campaigns. Build and maintain strong, long-lasting client relationships; Develop and Coordinating Marketing& Communication Strategy, including Social Media special projects too (ATL, BTL, Digital, Performance Mkt) and identify areas of improvement to meet sales and brand growth; Monitoring budgets, spending, and revenue; Manage the teams to meet growth objectives; Clients Mondelez International. Brands: belVita, Oreo, Barni, Milka, TUC - FMCG Industry Isopan Est, part of Isopan Group; Proleasing Grup, Authorized Dealer - Ford, Hyundai, BMW. AutoCobălcescu. Brands BMW, Mini. VTex. Show less



Business Results

• Bucharest, Romania

• Digital Marketing and Communication Specialist

  • Mar 2018 - 2020

  Business Results is a small, but nice, digital agency from Bucharest, the capital of Romania. Hands on Account Management&Marketing efforts: digital performance marketing, digital KPIs and relevant reports; Happy to Think, Set&Implement new PR Strategy and offer Mass Media Support; TouchPoint Communication Role in Social Media; Part of creative meetings, events and negociations. Brands Autonom, Rent-a-car; Nissan - Auto Industry Teach for Romania - CSR Project Maponia - Application dedicated to professional drivers in transit through the European Union/ Start-up Project Show less



Persons

• Human Resources Services
• 1 - 100 Employee

• Marketing and Communication Manager

  • Mar 2016 - Feb 2018

  Act as Brand Guardian, all the time; In charge with developing relevant content marketing and expand our digital presence, together with the digital marketing agencies and branding agencies; Overseeing the creation of PR campaigns and press releases; Building and maintaining relationships with key and relevant members of the press, key influencers, bloggers; Assisting in the renegotiation of marketing partners contracts; Researching and analysing market trends, coming up with the digital marketing strategies; Support and improve efficiency Key Roles and Responsibilites in the Recruitment Process Model; Financial and budget responsibility, ensuring efficient resources allocation. Show less



Editura Evenimentul si Capital

• Romania
• Newspaper Publishing
• 1 - 100 Employee

• Events Sales Manager and Marketing

  • Mar 2014 - Dec 2015

  In charge with defining, writing and creating new events identities, conferences, positioning and target audiences; Build the relationships with our partners and help them to find advantages throught our business; Identifying new high-potential target markets and audiences; Actively explore opportunities to sell and support our products; Collaborate with other departments to promote company initiatives and ensure an integrated communication approach of our events; Networking with clients and investors; attending regular high profile face-to-face meetings. Involved in organizing events: conferences, seminars, receptions, parties and internal events; Show less



FCB International

• Advertising Services
• 1 - 100 Employee

• Senior PR Specialist

  • Aug 2013 - Mar 2014

  Write, Delete, Repeat - press releases, news stories, articles, case studies and product pieces; Researching, writing and distributing press releases to targeted media; Collating and analysing media coverage; Attend client meetings to take project briefs and to review ongoing projects Also working as part of an account team to develop client proposals and implement the PR activity; Brainstorm fresh ideas for PR campaigns; Managing the PR aspect of a possible crisis situation. Client: Philips, Nivea. Show less



Intact Media Group

• Romania
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Business Developer

  • Jul 2011 - Jun 2013

  New Business Development Prospect for potential new clients and turn this into increased business. Identify potential clients, and the decision makers within the client organization/ Research and build relationships with new clients. Work with team to develop proposals that speaks to the client’s needs, concerns, and objectives. Client Retention Present new products and services and enhance existing relationships. Work with technical staff and other internal colleagues to meet customer needs. Arrange and participate in internal and external client meetings/debriefs. Business Development Planning Attend industry functions, (such as association events and conferences), and provide feedback and information on market and creative trends. Present to and consult with middle and senior level management on business trends with a view to developing new services, products, and distribution channels. Identify opportunities for campaigns, services, and distribution channels that will lead to an increase in sales. Using knowledge of the market and competitors, identify and develop the company’s unique selling propositions and differentiators. Show less



Internet Corp

• Romania
• Online Audio and Video Media
• 1 - 100 Employee

• B2B Sales Consultant

  • Apr 2010 - Jul 2011

  Issuing quotes and identifying new sales opportunities; Account managing and taking responsibility for own accounts; Achieving individual sales targets Cold calling to arrange meetings with potential customers to prospect for new business; Acting as a contact between a company and its existing and potential markets; Negotiating the terms of an agreement and closing sales; Issuing quotes and identifying new sales opportunities; Account managing and taking responsibility for own accounts; Achieving individual sales targets Cold calling to arrange meetings with potential customers to prospect for new business; Acting as a contact between a company and its existing and potential markets; Negotiating the terms of an agreement and closing sales;



Ringier AG

• Switzerland
• Media Production
• 700 & Above Employee

• Community Manager and Editor at Unica.ro

  • May 2009 - Apr 2010

  Creating, writing and growing the Brand’s presence through forums and other strategically relevant online properties. Creating, writing and growing the Brand’s presence through forums and other strategically relevant online properties.