Experience

Country Road Group

• Australia
• Retail
• 700 & Above Employee

• VM Lead

  • Mar 2022 - Present

  • Create visual experiences that customers are inspired by. • Merchandise product across multiple departments within store – Women’s, Men’s, Kid’s & Home.• Ability to understand & interpret all relevant VM documents provided.• Effective & timely implementation of all aspects of visual merchandising within store, including window creative & promotional activity.• Maintain a strong focus on the elevation of the store through strong mannequin styling & merchandising.• Coach & train VM & retail teams in achieving excellence in VM standards & execution.• Provide guidance to VM team members within cluster to ensure all decisions are aligned with brand direction.• Ensuring that all merchandising decisions are related to business results at all times to be commercially focused/ aware.• Participate within new store set up & refurbishments.• Build relationships with key personnel across the CRG/David Jones business. • Planning of all floor moves in conjunction with relevant store/department managers.• Working effectively within a team & also autonomously as required.



Rebel Sport

• Australia
• Retail
• 700 & Above Employee

• Visual Merchandiser

  • May 2021 - Apr 2022

  • Merchandising of performance & lifestyle apparel.• Merchandising of hard goods throughout performance sports & health & wellbeing.• Cross category merchandising throughout store.• Creative mannequin styling.• Producing innovative window displays.• Generating digital floorplans to plan space & floor mapping for departments.• Coordinating & executing campaign activations in store.• Updating of campaigns & POS throughout store.• Co-ordination of seasonal relays in line with business needs.• Daily floor walks to identify VM opportunities throughout store.• Identifying recovery & replenishment needs throughout store.• Support store to achieve high visual merchandising standards to drive sales.• Train store team on rebel merchandising/presentation standards.• Collaborate & liaise with store management team, state VM manager and head office. • Identify & communicate any missing signage/fixture issues with SVM & HO.



yd. Australia

• Australia
• Retail
• 200 - 300 Employee

• Visual Merchandiser

  • Mar 2018 - May 2021

  • Portfolio of 14 stores (care taking state when needed). • Training in store teams across all VM standards & practises.• Implementing VM guides & directives. • Producing window displays & mannequin styling (including the use of props/lighting).• Analysing sales/catergory reports to identify merchandising opportunities. • Maximising sales by being commercially focused in store. • Creating floor plans for promo/sale periods.• Co-ordinating new store set ups. • Liaising between in store teams & head office. • Working on studio shoots.



David Jones

• Australia
• Retail
• 700 & Above Employee

• Visual Merchandiser Assistant

  • Sep 2015 - Mar 2018

  • Working within a small team & also working autonomously. • Providing support, training & mentoring to store staff. • Confident communication with internal/external stakeholders.• Merchandising & styling a diverse range of products.• Knowledge or multiple brand identities & their VM standards.• Executing/understanding multiple brands VM directives. • Creative cross merchandising skills used throughout store.• Meeting deadlines on VM briefs directed by national VM.• Implementing of seasonal display e.g. Mothers Day, Christmas. • Installing a variety of in store signage & props. • Styling of mannequins. • Frequent use of hand tools for display assembly/construction. • Create new merchandising opportunities to enhance sales.• Event organising within store e.g. Spring racing workshops, customer VIP night.