Bianca Burd
General Manager - Products (Kennedy) at Kennedy- Claim this Profile
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Experience
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Kennedy
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Australia
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Luxury Goods & Jewelry
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1 - 100 Employee
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General Manager - Products (Kennedy)
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May 2023 - Present
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Wittner Shoes Australia
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Australia
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Retail
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100 - 200 Employee
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Head of Product
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Jul 2021 - May 2023
Key Achievements - Set the product and merchandising strategy to reclaim the brand’s premium position, socialising the vision to get ‘team buy-in’. - Re-organized teams, identified and recruited new roles, attracting top industry talent. - Re-engineered processes with a focus on breaking down silos and creating cross functional collaboration, including onboarding a new PLM. - Improved ROI by reducing SOH and improving FP sales, including reducing aged inventory - Returned to on-time delivery of stock by identifying and managing the on-boarding of new Freight Forwarders. - Launched the private label footwear business, identifying and onboarding one of Australia’s leading women’s apparel brands as the first client Show less
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Kogan.com
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Australia
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Retail
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100 - 200 Employee
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Product, Buying & Retail Strategy Consultant
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Feb 2021 - Jul 2021
Key Acheivements - Strategised the launch into the Beauty & FMCG space - Executed plans including hiring a team & recruiting brands Key Acheivements - Strategised the launch into the Beauty & FMCG space - Executed plans including hiring a team & recruiting brands
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Sportsgirl
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Australia
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Retail
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300 - 400 Employee
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Accessories Buying Manager (inc. Beauty, Footwear & Gifting)
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Aug 2014 - Jan 2021
Key Achievements- Returned the Accessory Department to growth in under 12 months. This involved restructuring the team, including the creation of new roles, reengineering the product development process, and renewing the supply base to deliver better quality ranges, faster to market with a focus on volume retailing. - Grew the Beauty Business. In 2015, this department was a minority contributor. It is now treated as a standalone brand, consistently counted within the company’s Top 5 categories by revenue. - Established the Heritage Apparel offer. Identified an opportunity and developed a business case for branded apparel, alongside the branded accessories already being sold. This business case was adopted and resulted in the creation of one of the largest categories in the business by revenue. - Managed a team of up to 15 people. Developed direct reports, mentoring, and nurturing their skills and resulting in their long tenure within the business, internal promotions, and ongoing career success. Mentored other team members for their personal growth. Show less
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Accessories Buyer (Jewellery, Softgoods, Sunglasses, Kaftans)
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Nov 2008 - Jul 2014
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New Concepts, Rewind & Beauty Buyer
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Sep 2007 - Feb 2009
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Various
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Oct 2004 - Oct 2007
Various Head Office roles across buying & planning
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Education
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Melbourne Business School
Masters of Business Administration (MBA) -
Melbourne Business School
Graduate Diploma Business Administration -
University of Melbourne - Melbourne Business School
Leadership Development Course, Business, Management, Marketing, and Related Support Services -
University of Melbourne
Bachelor Commerce & Information Systems, Supply Chain M'Ment & Org Change -
SDA Bocconi
Fashion Management, International Business -
Monash University
Retail Planning and Buying, Short Course -
RMIT University
Fabric Knowledge, Short Course -
RMIT University
Fashion Merchandising, Single Course