Experience

Signeasy

• United States
• Software Development
• 1 - 100 Employee

• Product Marketing Lead

  • Jun 2015 - Apr 2018

  Bengaluru Area, India SignEasy’s simple, easy-to-use, yet powerful electronic signature solution helps individuals, professionals and businesses to expedite paper work save costs and be more productive. SignEasy is an Apple featured App and has climbed up to top 10 charts in downloads and top 50 charts in grossing for business category worldwide. We are supported by Microsoft Ventures Accelerator and recognized as one of India’s best technology start-ups as part of Nasscom Emerge 50 in 2014.



NI (National Instruments)

• United States
• Electrical Equipment Manufacturing
• 700 & Above Employee

• Marketing Communications Specialist

  • Oct 2014 - Jun 2015

  Bengaluru Area, India • Digital Marketing strategy manager for branch site administration for ni.com, web analytics, visitor profiling, engagement gateways, drip campaigns and reporting; Single point branch liaison enabling roll out of more than 10 E-commerce platforms for local visitor • Conceptualized and managed webinars and webcasts for the India branch. Setup & executed more than 300 webcasts for NI India; • Responsible for 70% of the annual sales leads targets & a consistent 30% YOY growth in… Show more • Digital Marketing strategy manager for branch site administration for ni.com, web analytics, visitor profiling, engagement gateways, drip campaigns and reporting; Single point branch liaison enabling roll out of more than 10 E-commerce platforms for local visitor • Conceptualized and managed webinars and webcasts for the India branch. Setup & executed more than 300 webcasts for NI India; • Responsible for 70% of the annual sales leads targets & a consistent 30% YOY growth in traffic with being second only to US • Advertising strategy manager leading messaging, media planning, media buying, ad creative’s and ROI analysis for digital & print campaigns; Managed campaigns with over 50 media partners including B2B trade publications, technology portals & magazines; Responsible for setting audience segmentation & media selection frameworks • Introduced the conventional online advertising platforms in the organizational marketing mix – Search Engine Marketing (Google Adword, Bing) , Ad Exchanges & Programmatic Media Buying, Facebook & LinkedIn Advertising, Retargeting & Custom Audience • Conceptualized and launched platforms with third-party online media around demand generation, marketplace, offline-online convergence with EFY Group, UBM Media etc. • Social Media strategy manager leading channel & voice management, content planning, SMM; 70% YOY increase in the aggregated social following and online engagement; placing India on the top among the geographies driving traffic to ni.com through Social • Single Brand Manager responsible for consistency in following the brand guideline through the logos, voice and tone, imagery, brand pantone and copy across all media vehicles • Introduced the referral and discount programs for the NI Training & Certification programs • Campaign manager for NIYANTRA, the national student design contest involving 1500+ engineering institutions & 10,000+ students across India; increased participation by more than 3 times since 2012

• Marketing Communications Professional

  • May 2012 - Sep 2014

  Bengaluru Area, India



NI (National Instruments)

• United States
• Electrical Equipment Manufacturing
• 700 & Above Employee

• Marketing Communications Intern

  • Apr 2011 - Jun 2011

  Bengaluru Area, India Under a Business-to-Business Marketing & Marketing Communication work profile, the internship involved the assigning of and direct engagement in ideation-to-execution manner with projects, collaterals, tools which the organization employed for marketing, marketing communication & CRM activities. Projects & activities completed during the tenure included: •event ideation & promotion models for NI Days 2011, India’s leading graphical system design conference and… Show more Under a Business-to-Business Marketing & Marketing Communication work profile, the internship involved the assigning of and direct engagement in ideation-to-execution manner with projects, collaterals, tools which the organization employed for marketing, marketing communication & CRM activities. Projects & activities completed during the tenure included: •event ideation & promotion models for NI Days 2011, India’s leading graphical system design conference and exhibition •developing & designing marketing communication & sales collaterals (posters, brochures, flyers, event marketing collaterals etc.) •creative ideation-to-execution of LabVIEW 25 Year Completion Campaign in India •search engine optimization & digital marketing campaign (Google AdWords) for NI product portfolio. This included secondary market research of target regions in India, developing appropriate keywords, developing ad content , setting budgets and timelines • conceptualizing & developing the flow, functionality, User Interface of an online CRM application to obtain customer solutions from LabVIEW Indian Developer League • marketing communication content management (whitepapers, tutorials, videos, webcasts) and coordination with relevant third parties (trade publications, online publications, PR releases etc.) for their placement • secondary market research and identification of newer markets across Uttarakhand, Ranchi & Jamshedpur belt Show less