Lead Growth PM

• May 2023 - Present

Promoted to Lead Growth Product Manager for Online Sales

Growth Product Manager

• Jun 2021 - May 2023

1. Increased online sales revenue growth by running experiments with engineering and design teams i. Revamped the checkout flow which increased New ARR by 5% ii. Changed pricing strategy based on RCA to reduce checkout drop-offs thereby increasing New ARR by 4% 2. Implemented new workflows to reduce churn following RBI mandate on recurring transactions3. Performed evaluation and assessment of fraud prevention solutions by payment provider during poc stage 4. Led strategic and foundational experiments on new PLG motion and exploring growth drivers for success5. Devised expansion strategies, new workflows, and roadmap for increasing up sell and cross sell expansion revenue from existing users Show less

Sales And Marketing Intern

• Apr 2020 - May 2020

Worked as a Sales and Marketing Intern in the Nutrition Communications team. My project was on advertising campaigns of Horlicks and Boost under GSK Intergration - To enable efficient utilisation of TV ad campaigns, predicted and measured wearout :- 1. Proposed metrics to measure and identify campaigns that hit fatigue 2. Predicted campaigns’ durability based on pre-launch testing scores Worked as a Sales and Marketing Intern in the Nutrition Communications team. My project was on advertising campaigns of Horlicks and Boost under GSK Intergration - To enable efficient utilisation of TV ad campaigns, predicted and measured wearout :- 1. Proposed metrics to measure and identify campaigns that hit fatigue 2. Predicted campaigns’ durability based on pre-launch testing scores

Data Analytics Associate

• Jan 2018 - Apr 2019

Worked on data intensive, sales and marketing consulting projects for clients from various industries such as logistics, manufacturing, agriculture, software technology etc. - Some of the projects I worked on are :- 1. Market Research - Measured sales force effort allocation of a client to increase sales efficiency 2. Segmentation - Improved segmentation model by identifying optimal parameters for the classification process 3. Potentialization - Estimating the revenue potential for existing accounts and identifying similar prospective accounts 4. Optimisation - Meeting proposed future targets by optimising certain inputs - As per the project requirements I quickly picked up various tools and techniques such as R, Tableau, Clustering etc. Show less

YTL - Assistant Manager

• Jul 2017 - Nov 2017

Radio Access Network Capacity Planning :-1. Analysed data trends to predict increase in 2G/3G/4G traffic for subsequent capacity expansion2. Material planning for RAN expansion to improve customer experience

YTL Network - Management Trainee

• Jun 2016 - Jun 2017

Young Technical Leader (YTL) is a year long Techno - Managerial Trainee Program :-1. Optimisation of LRLU Sites - Increased Gross Revenue and Traffic of problem sites2. Frustration Index Analysis - Ensured corrections for high complaints critical sites and implemented changes to streamline SR complaints resolution process3. I underwent extensive on-the-job training by working on target based assignments in various verticals of the Network functions

Internship

• Jun 2015 - Jul 2015

An internship on Marketing Management. An internship on Marketing Management.

Internship

• May 2015 - Jul 2015

Worked on designing the electrical system for an upcoming residential complex and operations of an industrial office building. Worked on designing the electrical system for an upcoming residential complex and operations of an industrial office building.

Internship

• Jun 2014 - Jul 2014