Bhavna Diwan Lobo
Marketing Strategist - Product & Lifecycle at Sensible Marketer Inc.- Claim this Profile
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English Native or bilingual proficiency
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Hindi Native or bilingual proficiency
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Marathi Native or bilingual proficiency
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Gujarati Elementary proficiency
Topline Score
Bio
Ratnesh Mittal
Bhavna is a highly dedicated marketing professional who is constantly pushing the borders of possibilities. As the marketing manager for mobile data, she was responsible in a big way in establishing Vodafone's leadership in the enterprise market with her well thought strategies and detailed execution. In her role looking after Strategic Projects, she displayed a great ability to work collaboratively with leaders across the organisation while continuing to drive the development agenda very skilfully and effectively. Bhavna is a great asset to any team because of her intellectual sharpness and sense of ownership with which she drives execution.
Jonna Vyasulu
I had the privilege of getting to know and working with Bhavna, both directly and indirectly for over 12 years. She is one of those powerhouse personalities who can work magic with data. She has a keen eye that can segment and create value propositions and pricing buckets for products across any target audience. When faced a sticky problem relating to all things product and customer centric, you can count on Bhavna to find a creative, economically feasible solution, every single time. Whether it was content distribution and licensing, telecom customer and Enterprise services, IPTV or pure play value creation - Bhavna used the magic of data to drive business intelligent and enhanced growth. She has worked with me across projects in Bangalore, Bombay, Delhi and Dubai at various points and is still someone I call upon when I need to run the feasibility of a GTM or product concept. I highly recommend harnessing the extremely detail oriented and multi-faceted expertise that she brings to all things customer, product and revenue driven. Outside of work, she is an artist and a storyteller who enjoys bringing people together and can really set a dance floor on fire.
Atul Bansal
Bhavna brings a lot of energy and drive into the work and is able to infuse passion in the team is amazing. Her focus on achieving the targets and working tirelessly towards is an asset. Continues to contribute greatly towards the organizational goals.
Ratnesh Mittal
Bhavna is a highly dedicated marketing professional who is constantly pushing the borders of possibilities. As the marketing manager for mobile data, she was responsible in a big way in establishing Vodafone's leadership in the enterprise market with her well thought strategies and detailed execution. In her role looking after Strategic Projects, she displayed a great ability to work collaboratively with leaders across the organisation while continuing to drive the development agenda very skilfully and effectively. Bhavna is a great asset to any team because of her intellectual sharpness and sense of ownership with which she drives execution.
Jonna Vyasulu
I had the privilege of getting to know and working with Bhavna, both directly and indirectly for over 12 years. She is one of those powerhouse personalities who can work magic with data. She has a keen eye that can segment and create value propositions and pricing buckets for products across any target audience. When faced a sticky problem relating to all things product and customer centric, you can count on Bhavna to find a creative, economically feasible solution, every single time. Whether it was content distribution and licensing, telecom customer and Enterprise services, IPTV or pure play value creation - Bhavna used the magic of data to drive business intelligent and enhanced growth. She has worked with me across projects in Bangalore, Bombay, Delhi and Dubai at various points and is still someone I call upon when I need to run the feasibility of a GTM or product concept. I highly recommend harnessing the extremely detail oriented and multi-faceted expertise that she brings to all things customer, product and revenue driven. Outside of work, she is an artist and a storyteller who enjoys bringing people together and can really set a dance floor on fire.
Atul Bansal
Bhavna brings a lot of energy and drive into the work and is able to infuse passion in the team is amazing. Her focus on achieving the targets and working tirelessly towards is an asset. Continues to contribute greatly towards the organizational goals.
Ratnesh Mittal
Bhavna is a highly dedicated marketing professional who is constantly pushing the borders of possibilities. As the marketing manager for mobile data, she was responsible in a big way in establishing Vodafone's leadership in the enterprise market with her well thought strategies and detailed execution. In her role looking after Strategic Projects, she displayed a great ability to work collaboratively with leaders across the organisation while continuing to drive the development agenda very skilfully and effectively. Bhavna is a great asset to any team because of her intellectual sharpness and sense of ownership with which she drives execution.
Jonna Vyasulu
I had the privilege of getting to know and working with Bhavna, both directly and indirectly for over 12 years. She is one of those powerhouse personalities who can work magic with data. She has a keen eye that can segment and create value propositions and pricing buckets for products across any target audience. When faced a sticky problem relating to all things product and customer centric, you can count on Bhavna to find a creative, economically feasible solution, every single time. Whether it was content distribution and licensing, telecom customer and Enterprise services, IPTV or pure play value creation - Bhavna used the magic of data to drive business intelligent and enhanced growth. She has worked with me across projects in Bangalore, Bombay, Delhi and Dubai at various points and is still someone I call upon when I need to run the feasibility of a GTM or product concept. I highly recommend harnessing the extremely detail oriented and multi-faceted expertise that she brings to all things customer, product and revenue driven. Outside of work, she is an artist and a storyteller who enjoys bringing people together and can really set a dance floor on fire.
Atul Bansal
Bhavna brings a lot of energy and drive into the work and is able to infuse passion in the team is amazing. Her focus on achieving the targets and working tirelessly towards is an asset. Continues to contribute greatly towards the organizational goals.
Ratnesh Mittal
Bhavna is a highly dedicated marketing professional who is constantly pushing the borders of possibilities. As the marketing manager for mobile data, she was responsible in a big way in establishing Vodafone's leadership in the enterprise market with her well thought strategies and detailed execution. In her role looking after Strategic Projects, she displayed a great ability to work collaboratively with leaders across the organisation while continuing to drive the development agenda very skilfully and effectively. Bhavna is a great asset to any team because of her intellectual sharpness and sense of ownership with which she drives execution.
Jonna Vyasulu
I had the privilege of getting to know and working with Bhavna, both directly and indirectly for over 12 years. She is one of those powerhouse personalities who can work magic with data. She has a keen eye that can segment and create value propositions and pricing buckets for products across any target audience. When faced a sticky problem relating to all things product and customer centric, you can count on Bhavna to find a creative, economically feasible solution, every single time. Whether it was content distribution and licensing, telecom customer and Enterprise services, IPTV or pure play value creation - Bhavna used the magic of data to drive business intelligent and enhanced growth. She has worked with me across projects in Bangalore, Bombay, Delhi and Dubai at various points and is still someone I call upon when I need to run the feasibility of a GTM or product concept. I highly recommend harnessing the extremely detail oriented and multi-faceted expertise that she brings to all things customer, product and revenue driven. Outside of work, she is an artist and a storyteller who enjoys bringing people together and can really set a dance floor on fire.
Atul Bansal
Bhavna brings a lot of energy and drive into the work and is able to infuse passion in the team is amazing. Her focus on achieving the targets and working tirelessly towards is an asset. Continues to contribute greatly towards the organizational goals.
Credentials
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B2B Lead Generation
Dot NativeJul, 2018- Oct, 2024 -
Email Marketing
HubSpot AcademyMar, 2022- Oct, 2024 -
Inbound
HubSpot AcademyMar, 2022- Oct, 2024 -
Google Analytics Certification
GoogleMar, 2022- Oct, 2024
Experience
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Sensible Marketer Inc.
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Canada
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Advertising Services
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1 - 100 Employee
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Marketing Strategist - Product & Lifecycle
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Jan 2023 - Present
Marketing Strategy Consulting for Acquisition, Loyalty Programs, ARPU Campaigns and new market launches. Practice lead for Advisory Services for the Canada Digital Adoption Program (CDAP) focused on Digital Transformation Programs for Canadian SMB Companies Marketing Strategy Consulting for Acquisition, Loyalty Programs, ARPU Campaigns and new market launches. Practice lead for Advisory Services for the Canada Digital Adoption Program (CDAP) focused on Digital Transformation Programs for Canadian SMB Companies
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Righteous Gelato
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Canada
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Food and Beverage Manufacturing
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1 - 100 Employee
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Shopper Marketing & eCommerce Manager
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May 2022 - Nov 2022
Lead marketing strategies to grow reach & sales online as well as in-store across retail chains in Canada & US. Manage the P&L, operations and strategy for all e-commerce storefronts. Lead the communications strategy and loyalty program for all D2C instances. Lead marketing strategies to grow reach & sales online as well as in-store across retail chains in Canada & US. Manage the P&L, operations and strategy for all e-commerce storefronts. Lead the communications strategy and loyalty program for all D2C instances.
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TELUS
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Canada
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Telecommunications
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700 & Above Employee
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Senior Strategy Manager - Business Enablement
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Jan 2021 - Oct 2021
Led transformative projects like funnel optimization, 3-year strategy mobilization and cost efficiency. Led transformative projects like funnel optimization, 3-year strategy mobilization and cost efficiency.
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Vodafone
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United Kingdom
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Telecommunications
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700 & Above Employee
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Market Insights and Planning, Vodafone Business Services
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Nov 2017 - Jun 2019
-Delivered a marketing strategy plan for increasing market share of Enterprise Products in the Large Enterprise and SMB Market by analysing own-customer insights, competitor scanning, market potential and product roadmap (own & market) -Collaborated with cross-functional teams to cultivate the “Voice of Customer” across the customer buying cycle to deliver increased efficiency of marketing & operational initiatives. -Budget management of CAD 5M for Research and Insights and delivered an… Show more -Delivered a marketing strategy plan for increasing market share of Enterprise Products in the Large Enterprise and SMB Market by analysing own-customer insights, competitor scanning, market potential and product roadmap (own & market) -Collaborated with cross-functional teams to cultivate the “Voice of Customer” across the customer buying cycle to deliver increased efficiency of marketing & operational initiatives. -Budget management of CAD 5M for Research and Insights and delivered an increase of 15% in budget efficiency
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Strategic Projects - VBS Director's Office
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Apr 2016 - Nov 2017
-Establish National and Regional Strategic priorities for the Enterprise Business -Lead the change management efforts across executive and mid management leaders with a focus on digital transformation, process automation and customer experience -Increased ROI on initiatives by deploying a data-driven decision making framework that evaluates business cases to balance short and long term impact -Developed budgets that increased business profitability through optimisation of product mix… Show more -Establish National and Regional Strategic priorities for the Enterprise Business -Lead the change management efforts across executive and mid management leaders with a focus on digital transformation, process automation and customer experience -Increased ROI on initiatives by deploying a data-driven decision making framework that evaluates business cases to balance short and long term impact -Developed budgets that increased business profitability through optimisation of product mix and cost management. -Project Management of Strategic projects like Digital Channel for SMB, Digital transformation of Mobility acquisition channels and IOT Partner Ecosystem to ensure delivery of the budgeted P&L and Financial KPIs -Analyze the current processes, inter-departmental interactions, cost structure and market benchmarking of the operating model to identify opportunities for operating efficiencies.
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Business Manager (Mobile Data, Machine to Machine and IOT ) - VBS
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Oct 2014 - Apr 2016
- Product Marketing for Mobile Data and Internet of Things (IOT) for Mumbai Region - Create and execute the acquisition, pricing, revenue enhancement and customer communication strategy - Manage internal processes to ensure smooth end to end customer experience - Work with customers to create and deliver solutions for the evolving Machine to Machine and IOT Market - Train sales teams to ensure efficient and accurate sales pitches and sales promises - Spear headed the 4G launch… Show more - Product Marketing for Mobile Data and Internet of Things (IOT) for Mumbai Region - Create and execute the acquisition, pricing, revenue enhancement and customer communication strategy - Manage internal processes to ensure smooth end to end customer experience - Work with customers to create and deliver solutions for the evolving Machine to Machine and IOT Market - Train sales teams to ensure efficient and accurate sales pitches and sales promises - Spear headed the 4G launch for Mumbai
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Iken Solutions
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Wireless Services
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1 - 100 Employee
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Head - Products
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Nov 2013 - Sep 2014
- Lead the product roadmap for personalisation solutions across Telecom, Ecommerce, Retail & Digital Advertising industries - Manage and develop the product roadmap for solutions like personalisation, user pricing, smart clustering and cost optimisation across Telecom, Ecommerce, Retail & Digital Advertising - Analyse customer behaviour to increase efficiency of personalisation services - Research and develop audio feature analytics to enhance the personalisation solutions - Manage… Show more - Lead the product roadmap for personalisation solutions across Telecom, Ecommerce, Retail & Digital Advertising industries - Manage and develop the product roadmap for solutions like personalisation, user pricing, smart clustering and cost optimisation across Telecom, Ecommerce, Retail & Digital Advertising - Analyse customer behaviour to increase efficiency of personalisation services - Research and develop audio feature analytics to enhance the personalisation solutions - Manage all product related client interactions and build brand value within the clients organization - Manage partners for various projects across capability building and current product integrations Show less - Lead the product roadmap for personalisation solutions across Telecom, Ecommerce, Retail & Digital Advertising industries - Manage and develop the product roadmap for solutions like personalisation, user pricing, smart clustering and cost optimisation across Telecom, Ecommerce, Retail & Digital Advertising - Analyse customer behaviour to increase efficiency of personalisation services - Research and develop audio feature analytics to enhance the personalisation solutions - Manage… Show more - Lead the product roadmap for personalisation solutions across Telecom, Ecommerce, Retail & Digital Advertising industries - Manage and develop the product roadmap for solutions like personalisation, user pricing, smart clustering and cost optimisation across Telecom, Ecommerce, Retail & Digital Advertising - Analyse customer behaviour to increase efficiency of personalisation services - Research and develop audio feature analytics to enhance the personalisation solutions - Manage all product related client interactions and build brand value within the clients organization - Manage partners for various projects across capability building and current product integrations Show less
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du
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United Arab Emirates
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Telecommunications
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700 & Above Employee
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Business Manager - Voice, CRBT and Mobile TV
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Dec 2012 - Oct 2013
- Product Management of 5 Products - Manage the customer lifecycle by creating and executing acquisition campaigns, customer engagement programs, Churn reduction campaigns - Manage technology partners and collaborate to create new product features - Manage content partners to ensure adequate depth and breadth of content on all services - Product Management of 5 Products - Manage the customer lifecycle by creating and executing acquisition campaigns, customer engagement programs, Churn reduction campaigns - Manage technology partners and collaborate to create new product features - Manage content partners to ensure adequate depth and breadth of content on all services
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Capital 18
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India
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Appliances, Electrical, and Electronics Manufacturing
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Director - Digital Initiatives
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Sep 2011 - Jan 2013
Was deputed across investments where my job entailed : - Business development for all products across multiple markets (India, UAE) - Create a Marketing Strategy (consumer & institutional) for online music initiatives - Responsible for expanding the business for current portfolio of products on all Digital Platforms - Develop new product ideas and drive product innovation based on market trends and opportunities - Managing business operations for a Large Telecom Operator. Was deputed across investments where my job entailed : - Business development for all products across multiple markets (India, UAE) - Create a Marketing Strategy (consumer & institutional) for online music initiatives - Responsible for expanding the business for current portfolio of products on all Digital Platforms - Develop new product ideas and drive product innovation based on market trends and opportunities - Managing business operations for a Large Telecom Operator.
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Bharti Airtel Limited
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India
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Appliances, Electrical, and Electronics Manufacturing
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1 - 100 Employee
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National Product Mgr - Hellotunes
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Oct 2009 - Sep 2011
- Product Management for Hellotunes, a Music Product. - Creating and driving segmented acquisition strategies to increase adoption and penetration - Create and execute marketing campaigns across mobile, online, Radio, Print & on-ground - Launched a cross interface, cross product recommendation engine to enhance customer usage & loyalty - Driving and managing teams across geographical locations to ensure a healthy and well balanced business model - Interact with various… Show more - Product Management for Hellotunes, a Music Product. - Creating and driving segmented acquisition strategies to increase adoption and penetration - Create and execute marketing campaigns across mobile, online, Radio, Print & on-ground - Launched a cross interface, cross product recommendation engine to enhance customer usage & loyalty - Driving and managing teams across geographical locations to ensure a healthy and well balanced business model - Interact with various departments to ensure smooth overall business functioning and profitability - Managing Technology Platforms & rolling out new products with various Partners - Market research – usage and adoption studies Show less - Product Management for Hellotunes, a Music Product. - Creating and driving segmented acquisition strategies to increase adoption and penetration - Create and execute marketing campaigns across mobile, online, Radio, Print & on-ground - Launched a cross interface, cross product recommendation engine to enhance customer usage & loyalty - Driving and managing teams across geographical locations to ensure a healthy and well balanced business model - Interact with various… Show more - Product Management for Hellotunes, a Music Product. - Creating and driving segmented acquisition strategies to increase adoption and penetration - Create and execute marketing campaigns across mobile, online, Radio, Print & on-ground - Launched a cross interface, cross product recommendation engine to enhance customer usage & loyalty - Driving and managing teams across geographical locations to ensure a healthy and well balanced business model - Interact with various departments to ensure smooth overall business functioning and profitability - Managing Technology Platforms & rolling out new products with various Partners - Market research – usage and adoption studies Show less
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Hungama Mobile
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India
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Appliances, Electrical, and Electronics Manufacturing
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Group Manager - Voice & CRBT
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Jul 2008 - Oct 2009
- Heading the CRBT and the branded voice Business - Creating new pricing models for CRBT for various Telcos - Created dynamic analytical models based on various Product KPIs to enhance the CRBT business - Worked on a multi-user online module for intelligent content planning for CRBT - Worked on Music catalogue Management - Competition scanning, consumer analysis, vendor evaluation design and execution for voice - Market Research on entertainment usage on Mobile… Show more - Heading the CRBT and the branded voice Business - Creating new pricing models for CRBT for various Telcos - Created dynamic analytical models based on various Product KPIs to enhance the CRBT business - Worked on a multi-user online module for intelligent content planning for CRBT - Worked on Music catalogue Management - Competition scanning, consumer analysis, vendor evaluation design and execution for voice - Market Research on entertainment usage on Mobile platforms - Designing of the IVR portal (content, structure and UI) - Content production and management - Operator and Vendor Relationship management - Organization Design, Recruitment, Work Flow Planning and Development Planning Show less - Heading the CRBT and the branded voice Business - Creating new pricing models for CRBT for various Telcos - Created dynamic analytical models based on various Product KPIs to enhance the CRBT business - Worked on a multi-user online module for intelligent content planning for CRBT - Worked on Music catalogue Management - Competition scanning, consumer analysis, vendor evaluation design and execution for voice - Market Research on entertainment usage on Mobile… Show more - Heading the CRBT and the branded voice Business - Creating new pricing models for CRBT for various Telcos - Created dynamic analytical models based on various Product KPIs to enhance the CRBT business - Worked on a multi-user online module for intelligent content planning for CRBT - Worked on Music catalogue Management - Competition scanning, consumer analysis, vendor evaluation design and execution for voice - Market Research on entertainment usage on Mobile platforms - Designing of the IVR portal (content, structure and UI) - Content production and management - Operator and Vendor Relationship management - Organization Design, Recruitment, Work Flow Planning and Development Planning Show less
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AM - VAS (Punjab)
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Feb 2007 - Jun 2008
Product Marketing for Values Added Services for Punjab Region Product Marketing for Values Added Services for Punjab Region
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Hutch
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Telecommunications
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100 - 200 Employee
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Mgt Trainee - Bangalore
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Jun 2006 - Jan 2007
The Management Trainee stint included cross functional Induction and projects under taken across all Sales & marketing verticals The Management Trainee stint included cross functional Induction and projects under taken across all Sales & marketing verticals
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Education
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2004 - 2006
Symbiosis Institute of Business Management
MBA, Mktg - Fin -
2000 - 2003
Narsee Monjee College
BMS, Mktg and Intl Fin
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