Bhavna Jayashankar

Channel Expertise Executive at Havas International - Paris
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Contact Information
us****@****om
(386) 825-5501
Location
Courbevoie, Île-de-France, France, FR
Languages
  • English Native or bilingual proficiency
  • Hindi Native or bilingual proficiency
  • French Native or bilingual proficiency

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5.0

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Pooja S.

I have known Bhavna for last 11 years. Bhavna is quite hardworking and adaptable. Bhavna is one of those people who can not only drive the task but is also capable of accomplishing it with satisfaction beyond expectations. She devotes her concentration and time on each & every assigned tasks. Furthermore, her communication skills and team skills are beyond compare. She is polyvalent in many ways like her attention to detail, be critical towards a given problem and attuning to a new environment. This has been showed by her big step of transforming from an independent life of an SAP Basis Professional in Mumbai to becoming a student again in order to pursue her passion towards Fashion and Luxury industry. It has been 4 years she has moved to France and now its just amazing to see her adapt to the new culture and environment of new country. Her fluency in French language (Level C1 at present) is an evident proof of the same. Bhavna is a self motivated individual who works with full dedication and responsibility. She is proactive and always clear on instructions to its minute details. She is a real asset.

SAURABH SRIVASTAVA

I have worked with Bhavna in Voltas. I believe she is one of the professional who has sense of responsibilities and maturity. She is very keen to learn and develop new skills and venture new opportunities. She is a smart worker who displays and implement proper work ethics.She'll prove to be a value added asset to any organisation she would pursue her future endeavors with. It was a pleasure working with her and I wish her great success ahead.

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Credentials

  • Social Media Marketing: Managing Online Communities
    LinkedIn
    Apr, 2021
    - Nov, 2024
  • Social Media Marketing: ROI
    LinkedIn
    Mar, 2021
    - Nov, 2024
  • Social Media Marketing: Social CRM
    LinkedIn
    Mar, 2021
    - Nov, 2024
  • Social Media Marketing: Strategy and Optimization
    LinkedIn
    Nov, 2020
    - Nov, 2024
  • Content Marketing Foundations
    LinkedIn
    May, 2020
    - Nov, 2024
  • Brand and Product Management
    Coursera
    Jul, 2017
    - Nov, 2024
  • Food & Beverage Management
    Coursera
    Feb, 2017
    - Nov, 2024
  • Management of Fashion and Luxury Companies
    Coursera
    Nov, 2016
    - Nov, 2024
  • Google Ads Display Certification
    Google
    May, 2021
    - Nov, 2024
  • Object Oriented Analysis and Design
    Mapleton Technologies Pvt. Ltd. - India
    Sep, 2013
    - Nov, 2024

Experience

    • France
    • Advertising Services
    • 1 - 100 Employee
    • Channel Expertise Executive
      • Mar 2023 - Present

      - Preparation of briefs for Publishers and analysis of their offers - Elaboration of detailed Media Plans covering various media activations with different titles. - Creation of post-campaign Excel and PPT reports to analyze campaign performance by Publisher, format, device and creative. - POC between client and Publishers in various European countries to ensure campaign success. - Campaign management, from briefing Publishers to producing comprehensive final reports. - Execution of multi-media campaigns: Display, TV, Native Ad Show less

    • France
    • Advertising Services
    • 1 - 100 Employee
    • Media Buyer
      • Aug 2021 - Feb 2023

      - Generating qualified leads using acquisition sources such as Facebook, Snapchat and Google - Tracking KPIs of our advertising campaigns - Launched and managed 12 projects for 5 different products, including senior insurance insurance, funeral insurance, dog and cat insurance, tourism and remote monitoring - Conducted market research for the launch of these projects in several countries, including including France, Belgium, Ireland, England and the USA - Provided creative briefings to designers based on market research and the needs of our clients - Built the funeral vertical from the ground up, going from a few leads per day to 300 leads leads per day - Weekly analysis of our campaign results and modification of media buys accordingly media buys accordingly - Developed and managed marketing budgets to improve our clients' results - Main point of contact for our English speaking clients Show less

  • SENSITIVE CONTENT
    • Paris, Île-de-France, France
    • Digital Marketing Manager
      • Aug 2019 - Jun 2020

      Start-up creation, Student project Design & development of an activist & non-gendered high-end eyewear brand Project management: - Construction of a business plan: Production, distribution and promotion strategies - Creation of the visual identity & Definition of the strategy for a DNVB brand Product ownership / Product management: - Identification of customer paths - Creation of website layout on Figma - Elaboration, prioritization and validation of KPIs Customer success: - Digital campaigns on Facebook and Instagram - Creation & promotion of content on social media - Creation of an Instagram filter on SparkAR (display of 3D product prototypes) Digital marketing: - Realization of a study on a niche market (non-genre & activist) - SWOT analysis of the brand and its competitors on the market - Creation of Buyer Personas representing the brand's target Show less

    • Canada
    • Retail Luxury Goods and Jewelry
    • Luxury Research & Consulting Intern
      • Jul 2018 - Sep 2018

      Researching for content creation for workshop & articles on sustainable options in the value chain of luxury houses, decode the marketing strategy of luxury hotel chains and ethics of big players in diamond industry Producing sales development strategies in USA, defining the target market by creating buyers persona Creating an excel database with around 100 leads in the US market. Researching for content creation for workshop & articles on sustainable options in the value chain of luxury houses, decode the marketing strategy of luxury hotel chains and ethics of big players in diamond industry Producing sales development strategies in USA, defining the target market by creating buyers persona Creating an excel database with around 100 leads in the US market.

    • Computers and Electronics Manufacturing
    • 700 & Above Employee
    • Software Engineer (SAP-Customer Support)
      • Oct 2014 - Dec 2016

      • Collaborated on NPI (New Product Introduction) for mining product ranges. Basic understanding of the new products being introduced which helped me advertise and publish these in the company's quarterly issued magazine. This knowledge was valuable during the International Mining Machinery Exhibition where I represented the organisation. • Working as SAP Basis Consultant in Customer Support. Supervising Complaint System Management Module in SAP MM Establishing a trusted relationship with the client base. Organizing workshops to improve service deliverables and reports. In charge of animating quarterly meetings for Product Problem Management. Rich data collection for R&D to resolve technical issues in the products : remote connectivity issues, monitoring machine performance • Compiled the Total Annual Sales and Performance reports of the equipment and the spare parts business, which almost all customer-centric industries primarily focuses upon to create brand loyalty and returning clients. Show less

    • Internship Trainee
      • Aug 2014 - Sep 2014

      Working on Market Potential segment of the Six Sigma Project Analyzing the market penetration of the brand Accumulating data from Clients and determining improvement in the products and services by 40% Working on Market Potential segment of the Six Sigma Project Analyzing the market penetration of the brand Accumulating data from Clients and determining improvement in the products and services by 40%

    • India
    • Construction
    • 700 & Above Employee
    • Undergraduate Internship
      • Jan 2014 - Feb 2014

      Supply Chain Management: I learned how logistics, fleet management, and vehicle tracking systems in EIP (Enterprise Information Portal) contributed to SAP’s core functions. Supply Chain Management: I learned how logistics, fleet management, and vehicle tracking systems in EIP (Enterprise Information Portal) contributed to SAP’s core functions.

Education

  • Ecole Conte
    Master's degree, Business, Management, Marketing, and Related Support Services
    2019 - 2020
  • NEOMA Business School
    International Masters in Luxury Management (IMLUX), Luxury Brand Management
    2017 - 2018
  • MIP-Politecnico Di Milano
    Msc, Luxury Management
    2018 - 2018
  • Truba Institute of Engineering & Information Technology, Karod-Gandhi Nagar By-Pass Road, Bhopal
    Bachelor of Engineering (B.E.), Computer Science
    2010 - 2014

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