Experience

Swissmilitaryindia

• India
• Manufacturing
• 1 - 100 Employee

• Freelance Designer - Innerwear

  • Aug 2021 - Present

  Responsible for Launch of innerwear and leisurewear category- Market analysis of competitor brands in form of presentations and data analysis to understand product, price and market size available- Season forecast and inference: includes directions for color, print, fabric, silhouettes, and surfaces• Created brand look for marketing & packaging• Developed Range architecture planning based on buy plan(based on OTB, further staggered into target MRPs per category)• Range designing (in addition to giving brand direction to assistants and associate teams for maintain brand uniformity across channels)• Fabric and raw material sourcing along with the merchandising team• Overlooked all the sample developments according to market and trend research• Pre-production sample approval – Final sign-off

• Head Of Design Department,Apparels

  • Aug 2019 - Aug 2021

  • Managed casual lifestyle apparel range developments which included trend forecasting, understanding market gaps and lead the team in technical aspects of product development alongside• Developed Tech packs and technical sheets for 190 SKU• Introduction of streamlined Designs and concept lead 112% YOY growth in sales for the brand• Successfully streamlined the production process for on-time delivery schedule• Assisted Quality assurance team in approval of bulk trims and materials• Managed master sheet development which helped in clear communication across departments• Managed all communications with vendors for seamless production of goods



Dastkhat Design Studio LLP

• India
• Design Services
• 1 - 100 Employee

• Design Lead

  • Jan 2016 - Present

  Designed and developed product line for the brandDesigned their website www.dastkhatstudio.com Designed and developed product line for the brandDesigned their website www.dastkhatstudio.com



BEWAKOOF®

• India
• Retail Apparel and Fashion
• 200 - 300 Employee

• Senior Design Consultant

  • Jun 2021 - Apr 2022

  Brand: PLAY by Bewakoof- Responsible for conceptualizing & designing of new activewear brand "PLAY" at Bewakoof.com- Identified market opportunities; develop strategies & plans for product lines. Interpreted international/ domestic fashion trends and cross-referenced them with the brand's DNA for unique range development- Maintained knowledge of market conditions wrt price, resources, and fashion as they relate to trends and key items, and react accordingly to impact sales.- Collaborated with team to develop range architecture planning based on buy plan(based on OTB, further staggered into target MRPs per category)- Worked with international design collabs like Marvel, Disney, DC & Nasa- Created, updated, and maintained flats, initial specs, CADs, and tech packs- Communicated fit and construction details to the Technical Design department- Designed and developed Trims- Maintained vendor relationship- Negotiated prices and deliveries with vendors and researched alternate sources of supply to meet target costing as per the planned ASPDesigned SS/22 Polo tshirts & A/W 22 Windcheater collection - Conducted market research using tools like Google Adwords and Google Trends to understand realtime consumer behavior- Studied trends, design & new, exclusive merchandise options within the category that would showcase an incredible value to customers- Analyzed previous Season's sales in order to strategically forecast future opportunities- Created Range presentation – Concepts, Initial lines, Final linesCreated digital flats using Illustrator and put together Design Cards for the current season's collection-Updated and maintained the season's linesheet-Communicated with domestic vendors regarding fabric and trim approvals



Yarrington Mills Corporation

• United States
• Textile Manufacturing
• 1 - 100 Employee

• Sublimation graphic print Assistant

  • Sep 2018 - Aug 2019

  • Managed Dye-Sublimation projects for over 150 apparel brands. • Created custom sublimation artwork for garments to customer specifications and for new catalog lines using engineered designs, prints and repeats. • Followed four stage quality control process; Art Checks, Print Inspections, Press Inspections, and random Pre-Shipment Inspections to reduce errors.• Increased Sublimation capacity by 25% to 3000 yards per month• Adhered to Production calendar with minimal delay in shipment• Collaborated with Design department for custom pattern and artwork developments



Thomas Jefferson University

• United States
• Higher Education
• 700 & Above Employee

• Lab Manager - Direct To Garment Printing

  • Aug 2017 - Aug 2019

  • Devised a system to increase production by 60% via using principles of lean manufacturing• Successfully implemented DTG printing on shoe and totes• Creation of all project management practices including job numbering and status system • Design of job order form using Google Forms • Creation of inventory tracking spreadsheet

• Research Assistant - Digital Inkjet Textile Printing

  • Jan 2017 - May 2018

  • Collaborated on 65 projects which involved dye sublimation printing• Increased print efficiency by 38% through assisting students in print lay out on Texprint• Examined color profiling to match client requirement



FIELDGEAR

• India
• Sporting Goods

• Associate Technical Designer

  • Aug 2015 - Aug 2016

  • Technical designer for Men & Women activewear designer, Team jersey develpoment• Coordinated the product creation process from initial concept through to commercialization and production to lead to on time delivery and development meeting critical dates, product specification, sustainability, performance, and profitability goals• Lead 15 people production team for jersey manufacturing for Kabbadi World Championship 2016• Increased sublimation print output by 40% via design template for artwork creations • Tracked and facilitated sampling and prototyping for products: developed Tech Packs with the aid of Adobe Illustrator, entered and maintained BOM and associated product information in PLM system • Evaluated sample prototypes against construction details and line drawings, attend fitting sessions, implemented revisions and update records, daily management of product including communication with factories• Keep abreast of market trends, category goals, new technology and consumer needs throughout the development process



KELME

• Sporting Goods Manufacturing
• 1 - 100 Employee

• Assistant Technical Designer

  • Jan 2014 - May 2015

  • Managed activewear knit apparel ranges from inception to production for 5 seasons• Created technical sketches and proto size specs using Adobe Illustrator• Established a style library with computer sketches to streamline the development process • Created fit charts, On Body and Flat Measurements, sketches, pattern corrections• Communicated with overseas vendors for on-time sample creation • Managed activewear knit apparel ranges from inception to production for 5 seasons• Created technical sketches and proto size specs using Adobe Illustrator• Established a style library with computer sketches to streamline the development process • Created fit charts, On Body and Flat Measurements, sketches, pattern corrections• Communicated with overseas vendors for on-time sample creation



Orient Craft Limited

• Retail Apparel and Fashion
• 700 & Above Employee

• Summer Intern

  • May 2013 - Jul 2013

  • Participated in proto development of fabric and garments for the women’s wear category of the following brands Nordstrom | Banana Republic | Athleta | GAP• Evaluated upcoming market trends using WGSN and market studies to develop concept boards and storyboards • Assisted merchandising team with pre-production lab dips and proto of print development • Participated in proto development of fabric and garments for the women’s wear category of the following brands Nordstrom | Banana Republic | Athleta | GAP• Evaluated upcoming market trends using WGSN and market studies to develop concept boards and storyboards • Assisted merchandising team with pre-production lab dips and proto of print development