Experience

Aniview

• Israel
• Advertising Services
• 1 - 100 Employee

• Demand Operations Manager

  • Jun 2021 - Present



DataBeat

• United States
• Business Consulting and Services
• 100 - 200 Employee

• Consultant - Ad tech & Yield Management

  • Dec 2019 - May 2021

• Ad Operations Specialist

  • May 2019 - Nov 2020

  • Woking closely with clients to and understand and full fill their needs. • Onboarding new Publishers and server migration along with header bidding setups• Optimization – Analysing the data and make the appropriate changes to the campaigns to increase the performance (CTR, Revenue, Viewability). This includes Programmatic campaigns (HeaderBidding, AdX, Exchange Bidding, Tag based partners, PMP etc) as well• Helping team in creating the dashboards using the SQL • Working on DFP, AdExchange and multiple SSP’s (Rubicon, AppNexus, PubMatic, IndexExchange, etc)• Managing Campaigns – Trafficking campaigns and ensuring the campaigns deliver as expected• Data Analysis of the publisher to see how each channel (Direct, Programmatic, etc) is performing and make changes accordingly• Providing the Monthly & weekly reports to clients to show the revenue changes and their reasons• Ad Quality – Ensuring unwanted ads (example: redirects) doesn’t show up on the page and setting the necessary blocks • Troubleshooting – Checking the creative rendering behaviour on the webpage. If creative doesn’t render as expected, need to fix it by looking at the creative tag, source code, tags implemented on the page and ad calls/logs• Creating test page to check the creative behaviour before the campaign is set live• Creating process docs for internal team on newly released updates in Digital Marketing, Campaign Trafficking, Optimizations, Ad Quality and conducting training sessions on the same• Scheduling training programmes for the new joiners and interns Show less

• Consultant - Yield & Ad Tech at DataBeat.io

  • May 2019 - May 2019



HCLTech

• India
• IT Services and IT Consulting
• 700 & Above Employee

• Product Engineer

  • Sep 2016 - Apr 2019

  • Working onsite with Google DFP ad serving to provide web technical solutions. • Providing technical assistance for Google DFP clients with their ad serving related issues and campaign management. • Assisting the clients with the prerequisites of having a feature enabled in their DFP account. • A technical consultant handling high profile Tier 1 escalations relating to Forecasting, Creative Trafficking. Troubleshoot Ad Serving and Network management of various DFP networks. • Implement and troubleshoot HTML templates and QA creative to ensure proper functionality prior to campaign launch. • Helping out both the clients and internal teams on different DFP features like Trafficking, Tagging, Audience Segmentation, Optimization, viewability, etc. • Monitor active campaigns, develop and implement optimization recommendations, where appropriate, to monetize delivery. • Creating campaigns, creative management, campaign building. • Helping the Client to generate ad tags from UI, customize the tags and implement the ad tags on the website. • Checking the discrepancy between DFP and other ad servers. • Check the inventory forecast, and suggest the client on booking the number of impressions. • Submit feature requests to engineering team depending on client requirement and demand. • Generating reports on different metrics and dimensions as requested by client. Show less



Vonkdoth Software Solutions

• India
• IT Services and IT Consulting
• 1 - 100 Employee

• Jr Java developer

  • Nov 2015 - Jun 2016

  Design, implement and maintain java application phases. Identify production and non-production application issues. Resolving the raised issues. Developing application code . Develop and execute unit test plans.` Understanding the purpose and objectives of the project. Ensuring a correct balance between project and non-project work. Reporting progress against plan. Contributing towards successful communication. Design, implement and maintain java application phases. Identify production and non-production application issues. Resolving the raised issues. Developing application code . Develop and execute unit test plans.` Understanding the purpose and objectives of the project. Ensuring a correct balance between project and non-project work. Reporting progress against plan. Contributing towards successful communication.