Marketing Manager

• Apr 2020 - Present

Marketing Officer

• Sep 2018 - Apr 2020

Working within a regional marketing team, the Marketing Officer role oversees two BMI private hospitals in Birmingham, West Midlands - BMI The Priory and Edgbaston Hospitals. The role of the Marketing Officer currently involves regular event management, sending email campaigns using Dot Digital, social media promotion and general marketing material creation. Regular GP education events are organised which involves 1 or more highly skilled consultant to present a topic they specialise in. Patient events are also organised for locals to be informed about what services the hospitals offer with a chance to discuss issues within a group setting. Daily Facebook, Twitter and Linked In posts are added and scheduled for awareness days, patient feedback and also patient case studies. Show less

Marketing Graphic Designer

• Apr 2016 - Sep 2018

The Marketing Design Executive role was heavily led by graphic design, the role required general leaflets, newspaper and digital adverts, internal posters and campaigns and brochures being designed for APC Overnight head office and also the 112 depots across the UK. My exposure to liaising with different stakeholders increased as I worked with multiple independent business owners for their marketing material needs from APC Overnight. I have and developed full knowledge of the Adobe Suite which includes: • Adobe InDesign • Adobe Illustrator • Adobe Photoshop I created animation videos using Adobe Photoshop and Apple Keynote, the animation videos were used for customers explaining the different services and ‘how to’ information about packaging guidelines. I was also heavily involved in a web design project were there was a need for a new sister company website. The project needed a UI/UX kit, web page framework and also each individual page designs created on Adobe Photoshop. Alongside this, I have organised and presented a workshop on how to use MailChimp which I introduced to the company and the 112 depots, it is now used to send out the monthly staff newsletter, SME news desk and other external and internal communications. Show less

Sales and Marketing Coordinator

• Jan 2014 - Mar 2016

The Sales and Marketing role allowed me to work with multiple stakeholders of the business. My role required me to work closely with the Account Managers and the Technical Team to develop tailored infrastructure plans for potential SME businesses. I followed the process from start to finish by working with the purchasing team to ensure all products are ordered on time for the technical team to carry out the infrastructure installation, I then followed up with the client on the installation work for feedback. My communication skills expanded vastly as I interacted with a wide range of customers from different industries for example, solicitor firms, manufacturers, accountants and logistics. The questions I asked were paramount to the type of solution they need so it was really important for me to build a strong rapport with the client so a tailored plan could be constructed for them. All marketing activities within the company were handled by me, daily email campaigns such as newsletters to event invites were sent out using MailChimp. My creative skills took part in re-designing the company’s website which also led to a re-branding exercise. The role developed further into digital marketing with focus on social media, organic SEO and maintenance of the website. As there were monthly events for local businesses to attend, my event management skills were also increased from sourcing venues, invitations and promotion via social media, registration of the delegates on the day and also collecting feedback post event. Show less