Bhaskar Choudhury
Country Manager at MACRO KIOSK (INDIA) PRIVATE LIMITED- Claim this Profile
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English Full professional proficiency
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Hindi Full professional proficiency
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Bengali Full professional proficiency
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Bio
Experience
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MACRO KIOSK (INDIA) PRIVATE LIMITED
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India
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1 - 100 Employee
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Country Manager
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Mar 2017 - Present
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Business Head - Business, Operations and Technology
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Nov 2013 - Feb 2017
Delivering high growth, P&L management, with a proven track record in new age media - Mobile Marketing, Search Engine Marketing, Social Media Marketing, etc, Passionate about people, Stakeholder management Responsible for all functions across Web & Mobile platforms. Within a year the business has been turned around via a revamp of the earlier business model & launch of innovative, disruptive propositions, and driving revenues via strategic consumer engagement programs Delivering high growth, P&L management, with a proven track record in new age media - Mobile Marketing, Search Engine Marketing, Social Media Marketing, etc, Passionate about people, Stakeholder management Responsible for all functions across Web & Mobile platforms. Within a year the business has been turned around via a revamp of the earlier business model & launch of innovative, disruptive propositions, and driving revenues via strategic consumer engagement programs
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Bharti Airtel Limited
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India
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Appliances, Electrical, and Electronics Manufacturing
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1 - 100 Employee
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National Product Manager, Music and Live
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Apr 2010 - Oct 2013
National Product Manager - Music & Live, Bharti Airtel - Heading the Live and Music portfolio for all mediums of voice, sms, wap, broadband - Built a new portfolio “Live” from scratch in the one and half years existence with monthly turnover of 10 cr+ - Implemented business strategies that have delivered market leadership, rapid growth and strong ROI in a highly competitive market with a 126% achievement of annualized targets - Expanded digital and mobile marketing to expand company… Show more National Product Manager - Music & Live, Bharti Airtel - Heading the Live and Music portfolio for all mediums of voice, sms, wap, broadband - Built a new portfolio “Live” from scratch in the one and half years existence with monthly turnover of 10 cr+ - Implemented business strategies that have delivered market leadership, rapid growth and strong ROI in a highly competitive market with a 126% achievement of annualized targets - Expanded digital and mobile marketing to expand company reach into emerging markets by analyzing market requirements, competition moves, new products and technology and ensure we retain the edge of first on airtel, best on airtel - Additional responsibility of managing some of the most complex new projects being spearheaded at MO including TRAI NCPR implementation, Subscription Engine migration project, Consent capture In-house, Up selling at call centre’s & OBD IVR integration project - In charge of premium content (mobile, web): Music, Personalization, Live, Entertainment
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Head, VAS & Roaming, Bihar Telecom Circle
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Apr 2006 - Mar 2010
Achieving the AOP revenue & penetration targets service wise (VAS & Roaming) - 33 best practices in total by the BTC team, most of them being replicated nationally Overall VAS revenues / REC increased from 13.5 to 16.7 through focus on product differentiation, creating value for products and targeting to right segments Successfully completed Green Belt project on data revenue enhancement leading to 4 cr+ incremental annualized rev, BTC also lead nationally on sales of 3G dongles and data… Show more Achieving the AOP revenue & penetration targets service wise (VAS & Roaming) - 33 best practices in total by the BTC team, most of them being replicated nationally Overall VAS revenues / REC increased from 13.5 to 16.7 through focus on product differentiation, creating value for products and targeting to right segments Successfully completed Green Belt project on data revenue enhancement leading to 4 cr+ incremental annualized rev, BTC also lead nationally on sales of 3G dongles and data cards. Was instrumental in shifting focus to data in circle - building the base successfully for transition to 3G implementation Increase in Service penetration - jump of sms users to a 39% REC penetration Enhancing CSMM & CSI scores with overall decline in complaints from 0.41 to 0.28 with enhanced customer experience
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Tata Indicom
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India
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Consumer Services
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Sales Executive
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Jun 2005 - Mar 2006
Was the best performer in Sep '05 from UP East zone before moving to UP West where took up the project of building up the COCO stores in Meerut zone Was the best performer in Sep '05 from UP East zone before moving to UP West where took up the project of building up the COCO stores in Meerut zone
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Nestle
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Switzerland
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Food and Beverage Services
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700 & Above Employee
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Sales Officer
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Dec 2002 - May 2005
Successfully build a product penetration of 92.1% from 78.5% at the time of joining for baby foods division products including launch of Nan for the state of Haryana Successfully build a product penetration of 92.1% from 78.5% at the time of joining for baby foods division products including launch of Nan for the state of Haryana
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Education
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Symbiosis institute of Management Studies