Experience

Lotus Hospitals

• India
• Hospitals and Health Care
• 1 - 100 Employee

• seniour Marketing Manager

  • Jan 2023 - Present



Medicover Hospitals

• India
• Hospitals and Health Care
• 700 & Above Employee

• Marketing Associate

  • Mar 2021 - Jan 2023

  Identify programs to improve brand awareness, engagement and demand generation by leveraging marketing channels and agencies effectively. Understand ’ target audience and work towards segmentation identification; Building valid Data Bases to help execution of targeted marketing campaigns. Implement activities for lead-generation, customer experience, advocacy and cross-sell across various customer segments. Identify key influencers like analysts, journalists and consultants and develop good relationships to achieve high media share-of-voice and analyst endorsements. Work closely with partner marketing teams and identify areas for joint GTM outreach activities – own and drive the partner marketing program with hyperscaler partner. Co-ordinate with design and production teams (internal and agency) for the creation of market ready collaterals, artifacts, sales enablers, etc. Map key competitors in the space and support market and competitor intelligence team in publishing timely and regular market research initiatives in order to enable sales teams. Market and competitive research; drive competitive analysis across offerings and areas of work; Business intelligence. Operations management: managing systems and processes and ensuring compliance. Budgeting and operations management: managing systems and processes and ensuring compliance; also managing the CRM process of the unit to drive greater collaboration between Sales and Marketing. Overall process governance and compliance adherence. Show less



PRADHAMA HOSPITALS PRIVATE LIMITED

• India
• Hospitals and Health Care
• 1 - 100 Employee

• Marketing Associate

  • Feb 2020 - Feb 2021

  synchronize efforts with other marketing teams while implementing campaigns Understanding the need of the customers and explaining the hospital's services to them. Responsible for generating leads, and creating innovative content. To find possible prospects, do regular primary and secondary market research as well as consumer research. internal and external brand awareness campaigns Monitoring competitor's marketing campaigns and making adjustments to improve the effectiveness of their own marketing efforts executing tie-ups, promotional activities, and events. Understanding promotional activities to ensure brand visibility and awareness. Performing activities as per the requirement of the department and reporting to the Manager on a daily basis. Show less