Bharat Singh
Media Planning Director at EssenceMediacom India- Claim this Profile
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English Native or bilingual proficiency
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Hindi Full professional proficiency
Topline Score
Bio
Beerajaah Sswain
Bharat has been a great team member to work with. He is a doer and gets things done. His forte is mobile media and he excels in that. I would love to work with him again and wish him the best in future. A great asset to any team!
Neetu Gupta
Handling one of the key accounts at ACL Bharat demonstrates qualities of Hardwork, Dedication, focus, Strong relationship (not only with client but also Inter department). His excellent customer handling skills makes him one of the top account managers not only in terms of revenue but also customer satisfaction.
Beerajaah Sswain
Bharat has been a great team member to work with. He is a doer and gets things done. His forte is mobile media and he excels in that. I would love to work with him again and wish him the best in future. A great asset to any team!
Neetu Gupta
Handling one of the key accounts at ACL Bharat demonstrates qualities of Hardwork, Dedication, focus, Strong relationship (not only with client but also Inter department). His excellent customer handling skills makes him one of the top account managers not only in terms of revenue but also customer satisfaction.
Beerajaah Sswain
Bharat has been a great team member to work with. He is a doer and gets things done. His forte is mobile media and he excels in that. I would love to work with him again and wish him the best in future. A great asset to any team!
Neetu Gupta
Handling one of the key accounts at ACL Bharat demonstrates qualities of Hardwork, Dedication, focus, Strong relationship (not only with client but also Inter department). His excellent customer handling skills makes him one of the top account managers not only in terms of revenue but also customer satisfaction.
Beerajaah Sswain
Bharat has been a great team member to work with. He is a doer and gets things done. His forte is mobile media and he excels in that. I would love to work with him again and wish him the best in future. A great asset to any team!
Neetu Gupta
Handling one of the key accounts at ACL Bharat demonstrates qualities of Hardwork, Dedication, focus, Strong relationship (not only with client but also Inter department). His excellent customer handling skills makes him one of the top account managers not only in terms of revenue but also customer satisfaction.
Credentials
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Driving Digital Marketing Strategy
INSEADMay, 2023- Oct, 2024 -
Google Fundamental
GoogleAug, 2019- Oct, 2024 -
Google Search
GoogleAug, 2019- Oct, 2024
Experience
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EssenceMediacom India
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Advertising Services
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1 - 100 Employee
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Media Planning Director
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May 2020 - Present
• Working for India’s premium telecom service provider (Airtel) for all Digital Initiatives. • Responsible for Digital planning, execution, and reporting on both consumer and B2B product. • Building cordial relationship over a period with internal/external subordinates. • Working across various 3rd party platforms (Double Verify, Nielsen, Sizmek, IAS etc.) • Working for India’s premium telecom service provider (Airtel) for all Digital Initiatives. • Responsible for Digital planning, execution, and reporting on both consumer and B2B product. • Building cordial relationship over a period with internal/external subordinates. • Working across various 3rd party platforms (Double Verify, Nielsen, Sizmek, IAS etc.)
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GroupM
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United States
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Advertising Services
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700 & Above Employee
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Group Head Digital
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Feb 2018 - May 2020
Initiatives: Champion and follow new approaches to planning - Planning for performance, programmatic etc. Identifying and Utilities resources to get work done, Taking action and leading team initiatives when required. Team-Work: Develops & maintains productive agency/team, Client and Media relationships. Excellent skill in Facilitating and delegating works to team. Revenue Growth: Getting increase business from existing clients and retaining high value client. Evaluating tasks/projects/opportunities from a financial cost benefit perspective. Implements assignments in a timely & cost effective manner Show less
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Neo@Ogilvy
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United States
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Advertising Services
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100 - 200 Employee
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Lead-Mobile
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Sep 2016 - Jan 2018
Media Planning & Buying: Armed with this critical analysis, thinking creatively and dreaming up innovative strategies to make sure marketing campaigns reach the right target audience in the most effective way possible. Assess the impact and suitability of different types of media for targeting a specific market that client want to reach. New Pitch/Project: Working with strategic team for all new potential client. Extensively working on new pitch, idea, identifying best possible strategy to match client expectation. Product Innovation: Being a Member of innovation team, I am Continuously exploring & identifying new technology in mobile and digital space and amplify these with brand for product innovation. Product Launch: Updating the Client on the latest development in the world of mobile /IOT/Space/ Advertising options, best suited for the brand and doing monthly audit. As part of mobile team within company have successfully executed innovative campaign on mobile. Key Account Management: Working directly with the client and product management team to understand the client objectives and strategy. Responsible for all client communications and providing five-star customer service to ensure repeat business. Show less
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Ventes Avenues
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India
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Advertising Services
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1 - 100 Employee
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Manager-Mobile & Digital (Display/Performance)
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Jun 2015 - Aug 2016
• Media Planning & strategy creation: Designing media plans with effective mobile strategy, Liaising with the creative team and client to develop media strategy. conceptualizing ideas for activating brands to build their footprint in mobile world • Campaign Management: Undertaking extensive research and analyzing data based on the performance of the campaigns. Identifying target audiences and analyze their activities to get the better performance of the campaign. Campaign optimization at regular intervals to monitor the performance. Reporting campaign reviews and insights • Client Acquisition: Identifying the potential client, meet them personally to know their pain areas and provide best media plan. Show less
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ACL Mobile Limited
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India
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Telecommunications
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Strategic Account Manager
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Feb 2012 - May 2015
Closely Working with India's largest Private Sector Banks and provide End to End VAS solutions over SMS, Voice & USSD Maintain an excellent Client/Business partner rapport ensuring leadership in business generation and contribution. Being the SPOC for all queries or concerns related to customer service, and technical aspects of products. Business development, ensure good customer relationship to generate new projects and deals. Responsible for revenue generation, Product Communications, MIS. Identifying and creating new opportunities and services for the Banks Show less
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www.160by2.com
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Advertising Services
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1 - 100 Employee
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Manager- Business Development
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Feb 2010 - Jan 2012
As a part of Product Management Team at SMS Country, I am responsible for following -Establishing short term / long term product strategies for achievement of business targets. -Overseeing the sales operations, thereby achieving increased sales growth. Identifying streams for revenue growth & developing marketing plans to build consumer preference. -Enterprise Messaging Solution (SMS/WAP Push): -Short Code & Virtual Number: Today's cutting edge Mobile & Cellular technology has changed the way we live & work. Deal in Short code & VN messaging services that provide an one stop interaction medium through which one can interact with his customers directly & conduct various media promotion events like Contests, Survey, Lucky winner draw, Bids & Product Enquiries in a cost effective manner. Show less
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Education
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2003 - 2005
Udai Pratap Autonomous College - India
HSC, Physics, Maths -
2005 - 2008
Udai Pratap Autonomous College - India
B.Sc, Science and Engineering (2005-2008) -
2023 - 2023
INSEAD
Digital Marketing Strategy, A
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