Marketing - Retention

• Mar 2022 - Present

• Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads. • Create and maintain metrics reports on marketing and sales activities and their effectiveness and business impact. • Proactively explore data to find trends, discover KPIs, and apply proper hypothesis testing. • Manage and monitor campaigns to optimize performance on the basis of best marketing practices. • Make recommendations that enhance future… Show more • Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads. • Create and maintain metrics reports on marketing and sales activities and their effectiveness and business impact. • Proactively explore data to find trends, discover KPIs, and apply proper hypothesis testing. • Manage and monitor campaigns to optimize performance on the basis of best marketing practices. • Make recommendations that enhance future campaigns’ performance and measurements. • Develop robust KPIs and scorecards for marketing performance monitoring. • Present analysis and findings to a variety of audiences. • Evaluate new technologies and add-on applications to improve and optimize the Marketing team’s performance. • Manage banners and bonus configurations on our sites. Show less • Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads. • Create and maintain metrics reports on marketing and sales activities and their effectiveness and business impact. • Proactively explore data to find trends, discover KPIs, and apply proper hypothesis testing. • Manage and monitor campaigns to optimize performance on the basis of best marketing practices. • Make recommendations that enhance future… Show more • Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads. • Create and maintain metrics reports on marketing and sales activities and their effectiveness and business impact. • Proactively explore data to find trends, discover KPIs, and apply proper hypothesis testing. • Manage and monitor campaigns to optimize performance on the basis of best marketing practices. • Make recommendations that enhance future campaigns’ performance and measurements. • Develop robust KPIs and scorecards for marketing performance monitoring. • Present analysis and findings to a variety of audiences. • Evaluate new technologies and add-on applications to improve and optimize the Marketing team’s performance. • Manage banners and bonus configurations on our sites. Show less

Marketing Executive - Social Media

• May 2021 - Mar 2022

1. Working on campaign management and support with digital campaign execution, and meeting the deadlines strictly. 2. Working on a presentation for the post-campaign report (close in monthly billing support) 3. Working on extending support to the sales team (making presentations and proposals to support the sales team) 4. Working on client servicing, responding to the needs of the client, deciding which course of action to take, and executing that action. 5. Utilize communication… Show more 1. Working on campaign management and support with digital campaign execution, and meeting the deadlines strictly. 2. Working on a presentation for the post-campaign report (close in monthly billing support) 3. Working on extending support to the sales team (making presentations and proposals to support the sales team) 4. Working on client servicing, responding to the needs of the client, deciding which course of action to take, and executing that action. 5. Utilize communication skills for the community building as well as upskilling myself to optimally utilize social platforms for the same. Show less 1. Working on campaign management and support with digital campaign execution, and meeting the deadlines strictly. 2. Working on a presentation for the post-campaign report (close in monthly billing support) 3. Working on extending support to the sales team (making presentations and proposals to support the sales team) 4. Working on client servicing, responding to the needs of the client, deciding which course of action to take, and executing that action. 5. Utilize communication… Show more 1. Working on campaign management and support with digital campaign execution, and meeting the deadlines strictly. 2. Working on a presentation for the post-campaign report (close in monthly billing support) 3. Working on extending support to the sales team (making presentations and proposals to support the sales team) 4. Working on client servicing, responding to the needs of the client, deciding which course of action to take, and executing that action. 5. Utilize communication skills for the community building as well as upskilling myself to optimally utilize social platforms for the same. Show less

Service Associate

• May 2019 - Aug 2020

Key Responsibilities: - Respond promptly and professionally to incoming customer inquiries in person, by telephone, or by email. - Maintain an updated knowledge of the organization's products, services, and customer service policies. - Document customer interactions when necessary, compiling documents and forwarding information to interested parties. - Explain simply and clearly in response to customer questions and check for customer understanding and acceptance. - Recommend new… Show more Key Responsibilities: - Respond promptly and professionally to incoming customer inquiries in person, by telephone, or by email. - Maintain an updated knowledge of the organization's products, services, and customer service policies. - Document customer interactions when necessary, compiling documents and forwarding information to interested parties. - Explain simply and clearly in response to customer questions and check for customer understanding and acceptance. - Recommend new products or services or make suggestions for improvements by identifying relevant features and benefits. - Assist clients by demonstrating the use of goods and programs and answering any questions they may have. - Participate in training opportunities provided by the organization or by outside entities - Establish and maintain good rapport with customers by using positive language and anticipating their needs. Show less Key Responsibilities: - Respond promptly and professionally to incoming customer inquiries in person, by telephone, or by email. - Maintain an updated knowledge of the organization's products, services, and customer service policies. - Document customer interactions when necessary, compiling documents and forwarding information to interested parties. - Explain simply and clearly in response to customer questions and check for customer understanding and acceptance. - Recommend new… Show more Key Responsibilities: - Respond promptly and professionally to incoming customer inquiries in person, by telephone, or by email. - Maintain an updated knowledge of the organization's products, services, and customer service policies. - Document customer interactions when necessary, compiling documents and forwarding information to interested parties. - Explain simply and clearly in response to customer questions and check for customer understanding and acceptance. - Recommend new products or services or make suggestions for improvements by identifying relevant features and benefits. - Assist clients by demonstrating the use of goods and programs and answering any questions they may have. - Participate in training opportunities provided by the organization or by outside entities - Establish and maintain good rapport with customers by using positive language and anticipating their needs. Show less

Digital Marketing | Social Media Marketing

• Jan 2018 - May 2018

• Actively involved in conceptualizing business plan, building strategies and executing all the Digital campaigns. • Coming up with creative designs for the promotion of application and events over the Social Media. • Suggesting ideas and methods to improve the product or how to collaborate with the new clients and methods to improve the website and designs. • Research and analytics for branding campaigns and performance campaigns. • Managed various events, Worked on creating… Show more • Actively involved in conceptualizing business plan, building strategies and executing all the Digital campaigns. • Coming up with creative designs for the promotion of application and events over the Social Media. • Suggesting ideas and methods to improve the product or how to collaborate with the new clients and methods to improve the website and designs. • Research and analytics for branding campaigns and performance campaigns. • Managed various events, Worked on creating awareness about the events over Social Media via campaigns. Also worked on Influencer Marketing for new product launch i.e talentopedia Show less • Actively involved in conceptualizing business plan, building strategies and executing all the Digital campaigns. • Coming up with creative designs for the promotion of application and events over the Social Media. • Suggesting ideas and methods to improve the product or how to collaborate with the new clients and methods to improve the website and designs. • Research and analytics for branding campaigns and performance campaigns. • Managed various events, Worked on creating… Show more • Actively involved in conceptualizing business plan, building strategies and executing all the Digital campaigns. • Coming up with creative designs for the promotion of application and events over the Social Media. • Suggesting ideas and methods to improve the product or how to collaborate with the new clients and methods to improve the website and designs. • Research and analytics for branding campaigns and performance campaigns. • Managed various events, Worked on creating awareness about the events over Social Media via campaigns. Also worked on Influencer Marketing for new product launch i.e talentopedia Show less

Digital Marketing

• Jan 2018 - Jan 2018

Social Media Marketing | Graphic Designing

• May 2017 - Aug 2017

• Coordinating business plan, building strategies and executing all the Digital and Media campaigns. • Brand Campaign Management to meet its respective objective right from the ideation to completion of the campaign. • Managing third party analysis to measure the success of any campaign. • Distinguished efforts towards managing products like “Social Media”, RON, Mobile, Programmatic etc • Research and analytics for branding campaigns and performance campaigns. • Coordinating business plan, building strategies and executing all the Digital and Media campaigns. • Brand Campaign Management to meet its respective objective right from the ideation to completion of the campaign. • Managing third party analysis to measure the success of any campaign. • Distinguished efforts towards managing products like “Social Media”, RON, Mobile, Programmatic etc • Research and analytics for branding campaigns and performance campaigns.