Bharath Sundaramoorthy
Adobe campaign / Marketing Automation consultant at Decision Science Agency Pte Ltd- Claim this Profile
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Bio
Credentials
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Salesforce marketing cloud administrator
SalesforceMar, 2023- Nov, 2024 -
Salesforce Certified Marketing Cloud Email specialist
SalesforceJun, 2020- Nov, 2024 -
HubSpot Inbound Certification
HubSpot AcademyJul, 2023- Nov, 2024 -
HubSpot SEO II certified
HubSpot AcademyAug, 2023- Nov, 2024 -
Contextual Marketing Certified
HubSpot AcademyAug, 2023- Nov, 2024 -
Email Marketing Certified
HubSpot AcademyAug, 2023- Nov, 2024 -
HubSpot Marketing Software
HubSpot AcademyAug, 2023- Nov, 2024 -
Adobe Campaign Classic Business Practitioner
AdobeJun, 2020- Nov, 2024 -
Adobe Campaign Standard -Professional
Adobe -
Adobe campaign Classic -Professional
Adobe
Experience
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Decision Science Agency Pte Ltd
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Singapore
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IT Services and IT Consulting
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1 - 100 Employee
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Adobe campaign / Marketing Automation consultant
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May 2022 - Present
- Oversee multiple projects concurrently, ensuring timely execution and delivery. - Develop and execute ad-hoc campaigns, lifecycle marketing campaigns, and A/B testing initiatives. - Manage import and export workflows, synchronize AEM templates, and obtain approval and authorization. - Coordinate with the workflow configuration team to streamline processes and improve campaign efficiency. - Utilize automation tools such as Adobe Campaign Classic and Adobe Campaign Standard for campaign management. - Conduct personalized email and SMS deployments using Twilio for SMS and ensure content management through AEM. - Collaborate with the data engineering team to create and edit data schemas, ensuring accurate data management. - Conduct PDPA email compliance checks to ensure adherence to data privacy regulations. - Utilize reporting and analytics tools to track campaign performance, identify trends, and optimize strategies. - I actively coordinate with stakeholders involved in workflow configuration to streamline processes and enhance campaign efficiency Show less
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McAfee
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United States
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Computer and Network Security
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700 & Above Employee
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Email Marketing Operations Specialist
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Jun 2021 - May 2022
- Involved in planning and analyzing campaigns with business leaders and cross-functional teams. - Led and organized the team, ensuring proper task allocation and tracking to meet objectives. - Monitored campaign journeys by generating regular reports, and promptly addressing any workflow discrepancies. - Improvised and implemented workflows to streamline production and enhance campaign performance. - Worked on deployments, segments (ensuring GDPR and CAN-SPAM compliance), and testing campaigns. - Created dynamic email content for personalized and multilingual communication, utilizing parameter passing techniques. - Defined and implemented tracking parameters based on campaign needs to gather accurate performance data. - Deployed marketing campaigns using Adobe Campaign Standard and Selligent platforms to reach target audiences effectively. Show less
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Verticurl (A WPP Company)
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Singapore
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Advertising Services
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700 & Above Employee
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Marketing Technology Specialist
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Feb 2021 - Jun 2021
- I handle tasks in Adobe campaign classic for B2C Clients. Mainly concentrating on the demand generation and lead generation process for clients. As a POC of the NA region, I lead two BUs and hold a team . Campaign creation - Create campaigns for each and everyproduct and nature of the email, Email Deployments, generating reports, easy to monitor and track the work process.- Implementation and improvisation of workflow Build - Build multiple workflows based on the given data, Workflows are always created in a way that follows the CAN- SPAM, GDPR, and each and every customer's interest (Depending on the region and requirements). Dynamic Email configuration - configure each section of the email separately and based on the customer's interests and the product, we set up the workflow and email to show the dynamic email contents. Show less
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Marketing Technology Associate
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Jul 2018 - Feb 2021
- I handle tasks in Adobe campaign classic for B2C Clients. Mainly concentrating on the demand generation and lead generation process for clients. As a POC of the NA region, Iam leading two BUs and holding a team. Campaign creation - Create campaigns for each and everyproduct and nature of the email, Email Deployments, generating reports, easy to monitor and track the work process.- Implementation and improvisation of workflow Build - Build multiple workflows based on the given data, Workflows are always created in a way that follows the CAN- SPAM, GDPR, and each and every customer's interest (Depending on the region and requirements). Dynamic Email configuration - configure each section of the email separately and based on the customer's interests and the product, we set up the workflow and email to show the dynamic email contents. Show less
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Hamleys
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Coimbatore, Tamil Nadu, India
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Fun Consultant
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Oct 2016 - Jul 2017
- As a retail salesperson, interrogate customers to know their interests and show them the right product to purchase, In addition to that we need to cross-sell other related products to improve store sales among other branches. At the end of every day, we have to take a sale report for business development. - As a retail salesperson, interrogate customers to know their interests and show them the right product to purchase, In addition to that we need to cross-sell other related products to improve store sales among other branches. At the end of every day, we have to take a sale report for business development.
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Education
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2014 - 2016
SRM University
Master of Business Administration - MBA, Marketing and Operations -
2011 - 2014
Sri krishna arts and science college
Bachelor of Science (B.Sc.), Biotechnology
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