Sachin Bhalla
Co-Founder and CMO at ReadyWhen Tech Inc.- Claim this Profile
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Caroline G.
It is rare to come across such a hard working, energetic, influential and inspiring manager and mentor. Sachin was a true catalyst and creator of the innovative FHAB (TradeRevs internal culture) as well as the fresh and energetic brand that is TradeRev in the auto remarketing industry. I admired his determination and ability to motivate, support growth, go the extra mile, generate innovative ideas (on the spot) and dream BIG! I will miss working alongside him dearly.
Alexandra (Sasha) Barak
Few people have the opportunity to work with a manager who is also a mentor. I was lucky to be one of those few while having Sachin as my boss. Not only that he built TradeRev’s highly efficient marketing department from scratch, he has also created a strong and motivated team, always ready to go the extra mile, following his lead. Identifying and nurturing the individual strengths of each team member, Sachin has been supporting our professional and personal growth. I have always felt encouraged and empowered in the work environment Sachin has created. While being part of Sachin’s team I’ve learned to dare and dream big in order to accomplish big goals, such as epic corporate rock concerts with crowds of dancing customers; successful VIP events around the world; hundreds of salespeople across Canada and the US equipped with fresh marketing materials and swag and much more. I’ve always been in awe of Sachin’s ability to inspire and get people on board with ideas in meetings and public speaking occasions. He’s got this contagious drive and passion for what he is doing and charges everyone around with creative energy. Sachin has been leading our team by example of a strong work ethic and dedication. He is also extremely fun to be around; his sense of humor and love for music make him a great office neighbor and travel companion. My experience of working with Sachin was immensely rewarding and he is one of the reasons why I enjoy my work so much.
Caroline G.
It is rare to come across such a hard working, energetic, influential and inspiring manager and mentor. Sachin was a true catalyst and creator of the innovative FHAB (TradeRevs internal culture) as well as the fresh and energetic brand that is TradeRev in the auto remarketing industry. I admired his determination and ability to motivate, support growth, go the extra mile, generate innovative ideas (on the spot) and dream BIG! I will miss working alongside him dearly.
Alexandra (Sasha) Barak
Few people have the opportunity to work with a manager who is also a mentor. I was lucky to be one of those few while having Sachin as my boss. Not only that he built TradeRev’s highly efficient marketing department from scratch, he has also created a strong and motivated team, always ready to go the extra mile, following his lead. Identifying and nurturing the individual strengths of each team member, Sachin has been supporting our professional and personal growth. I have always felt encouraged and empowered in the work environment Sachin has created. While being part of Sachin’s team I’ve learned to dare and dream big in order to accomplish big goals, such as epic corporate rock concerts with crowds of dancing customers; successful VIP events around the world; hundreds of salespeople across Canada and the US equipped with fresh marketing materials and swag and much more. I’ve always been in awe of Sachin’s ability to inspire and get people on board with ideas in meetings and public speaking occasions. He’s got this contagious drive and passion for what he is doing and charges everyone around with creative energy. Sachin has been leading our team by example of a strong work ethic and dedication. He is also extremely fun to be around; his sense of humor and love for music make him a great office neighbor and travel companion. My experience of working with Sachin was immensely rewarding and he is one of the reasons why I enjoy my work so much.
Caroline G.
It is rare to come across such a hard working, energetic, influential and inspiring manager and mentor. Sachin was a true catalyst and creator of the innovative FHAB (TradeRevs internal culture) as well as the fresh and energetic brand that is TradeRev in the auto remarketing industry. I admired his determination and ability to motivate, support growth, go the extra mile, generate innovative ideas (on the spot) and dream BIG! I will miss working alongside him dearly.
Alexandra (Sasha) Barak
Few people have the opportunity to work with a manager who is also a mentor. I was lucky to be one of those few while having Sachin as my boss. Not only that he built TradeRev’s highly efficient marketing department from scratch, he has also created a strong and motivated team, always ready to go the extra mile, following his lead. Identifying and nurturing the individual strengths of each team member, Sachin has been supporting our professional and personal growth. I have always felt encouraged and empowered in the work environment Sachin has created. While being part of Sachin’s team I’ve learned to dare and dream big in order to accomplish big goals, such as epic corporate rock concerts with crowds of dancing customers; successful VIP events around the world; hundreds of salespeople across Canada and the US equipped with fresh marketing materials and swag and much more. I’ve always been in awe of Sachin’s ability to inspire and get people on board with ideas in meetings and public speaking occasions. He’s got this contagious drive and passion for what he is doing and charges everyone around with creative energy. Sachin has been leading our team by example of a strong work ethic and dedication. He is also extremely fun to be around; his sense of humor and love for music make him a great office neighbor and travel companion. My experience of working with Sachin was immensely rewarding and he is one of the reasons why I enjoy my work so much.
Caroline G.
It is rare to come across such a hard working, energetic, influential and inspiring manager and mentor. Sachin was a true catalyst and creator of the innovative FHAB (TradeRevs internal culture) as well as the fresh and energetic brand that is TradeRev in the auto remarketing industry. I admired his determination and ability to motivate, support growth, go the extra mile, generate innovative ideas (on the spot) and dream BIG! I will miss working alongside him dearly.
Alexandra (Sasha) Barak
Few people have the opportunity to work with a manager who is also a mentor. I was lucky to be one of those few while having Sachin as my boss. Not only that he built TradeRev’s highly efficient marketing department from scratch, he has also created a strong and motivated team, always ready to go the extra mile, following his lead. Identifying and nurturing the individual strengths of each team member, Sachin has been supporting our professional and personal growth. I have always felt encouraged and empowered in the work environment Sachin has created. While being part of Sachin’s team I’ve learned to dare and dream big in order to accomplish big goals, such as epic corporate rock concerts with crowds of dancing customers; successful VIP events around the world; hundreds of salespeople across Canada and the US equipped with fresh marketing materials and swag and much more. I’ve always been in awe of Sachin’s ability to inspire and get people on board with ideas in meetings and public speaking occasions. He’s got this contagious drive and passion for what he is doing and charges everyone around with creative energy. Sachin has been leading our team by example of a strong work ethic and dedication. He is also extremely fun to be around; his sense of humor and love for music make him a great office neighbor and travel companion. My experience of working with Sachin was immensely rewarding and he is one of the reasons why I enjoy my work so much.
Experience
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Co-Founder and CMO
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Jul 2020 - Present
ReadyWhen Tech Inc.’s mission is to build smart and innovative digital products that make the complicated, uncomplicated. We build digital solutions for enterprises, professionals, and most importantly end-users. To achieve our goal, we have built an ecosystem that includes both ReadyWhen and GoVeyance. ReadyWhen is a life-planning platform that launched in 2020 to guide users to proactively build, manage, and share their legacy. - Solutions for both professionals/enterprises and end users - +3,500 paid members as of Q3 2022 with over 12,000 items entered into the platform - Partnerships with multiple global FI’s and national MGA’s - Revenue has increased by over 80% QoQ - End-to-end Salesforce and Salesforce Marketing Cloud integration - All development completed in house GoVeyance is a dynamic conveyancing solution that launched in Q3 of 2022. This solution streamlines workflows and creates efficiencies to help legal professionals and conveyancers complete sales, purchase, and refinance files in just minutes. - Built for legal professionals and conveyancers - Forecasted to complete +1500 files per month as of Q1 2023 - Connected to ReadyWhen to create a secure transfer of documentation Show less
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KAR Global
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United States
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Motor Vehicle Manufacturing
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500 - 600 Employee
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VP of Marketing - Digital + Product
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Mar 2020 - Jul 2020
• Promoted to lead a new marketing function within KAR Global, Digital + Product, which includes managing a remote team (US and Canada) and an active role on the Product Senior Leadership team (SLT) • Leading the development of a North American digital transformation strategy for ADESA.com and other digital auction solutions to create a more profitable and intuitive customer journey • Responsible for creating a North American growth and automation plan with a data first approach for ADESA.com as well as the other digital auction solutions• Driving the development of a digital marketing review and guideline process that can be used to vet campaigns across the entire organization • Leading the development of creative solutions for the Dealer Consignment vertical in order to drive volume and buyer demand Show less
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VP of Marketing - International
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Apr 2019 - Feb 2020
• Promoted to run newly formed International Marketing division; responsible for managing both UK and EU teams • Led marketing activity to re-brand newly acquired Cars on The Web (CoTW) to ADESA EU • Assisted in developing the EU brand launch campaign post acquisition to ensure we sustain customer retention• Built UK marketing strategy and foundation which included; brand strategy development, creation of a new website, sales and operation integration, digital marketing tactics (included automation solutions) and overall growth strategy Show less
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TradeRev
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Canada
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Motor Vehicle Manufacturing
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1 - 100 Employee
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Director of Marketing - Canada
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Mar 2016 - Mar 2019
• Played a key role in building the culture that helped drive the company from over 70 employees (at the time I joined) to 800+ across North America • Built and led the marketing team across North America – grew from just me to over 15 employees with a budget increase of over 7900% • Developed marketing strategies for the B2B vertical that resulted in triple-digit growth in the US and Canada – an increase of over 150% (over 3 years) • Built and created a linear data approach KEY ACHIEVEMENTS • Assisted with all marketing activities pertaining to the 2017 acquisition of TradeRev by KAR Global – evaluation of $250M • Led the rebrand strategy of TradeRev that resulted in seismic growth and brand shift within the Automotive Remarketing vertical • Given the honor of being named to the TradeRev SLT in 2017 • Awarded prestigious 40 under 40 by key industry publication Show less
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Public Inc.
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Chile
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Writing and Editing
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Director of Digital Strategy and Media
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Nov 2015 - Mar 2016
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Account Director
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Oct 2014 - Mar 2016
Indigo Love of Reading, Partner's for Mental Health, Canadian Diabetes Association, Cuso International and New Business Development
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BBDO
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South Korea
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Advertising Services
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1 - 100 Employee
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Account Supervisor
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Aug 2013 - Sep 2014
Campbell's and Visa - Fully integrated accounts Campbell's and Visa - Fully integrated accounts
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BNOTIONS
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Canada
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Software Development
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Account Manager
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Jan 2013 - Jul 2013
RBC, Canadian Tire, Sport Chek, Janssen Pharmaceuticals, OREA, C Spire (Cellular South), Getinvolved and New Business RBC, Canadian Tire, Sport Chek, Janssen Pharmaceuticals, OREA, C Spire (Cellular South), Getinvolved and New Business
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Publicis
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United States
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Advertising Services
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700 & Above Employee
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Account Supervisor
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May 2011 - Dec 2012
Rogers and New Business Created and launched HR initiative, MNTR Rogers and New Business Created and launched HR initiative, MNTR
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Draftfcb
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Dairy Product Manufacturing
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1 - 100 Employee
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Account Manager
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Oct 2007 - Apr 2011
Coors Light, Keystone Light and Keystone, BLG, Effem and New Business Coors Light, Keystone Light and Keystone, BLG, Effem and New Business
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Deloitte Canada
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Canada
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Management Consulting
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100 - 200 Employee
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Marketing Specialist
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Mar 2005 - Aug 2006
GTA Clients and Markets division GTA Clients and Markets division
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Education
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2004 - 2005
Humber College
Post Graduate Degree, International Marketing Program, European Profile -
1999 - 2004
University of Guelph
Bachelor of Commerce (B.Com.), Marketing/Marketing Management, General
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