Bhaktisudha Naithani - HFI(CUA)

Principal UX designer at Qritive
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Contact Information
us****@****om
(386) 825-5501
Location
North Delhi, Delhi, India, IN

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5.0

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Wes Bright

Bhakti was the lead UX designer for Semo, a B2C Insurtech startup. She inherited a design and improved upon it sprint after sprint. Her willingness to collaborate, responsiveness, commitment to work at startup speed, turning deliverables around when or before we needed them, and sheer talent to transform the conceptual into visual, are what I appreciate most in Bhakti. I have held Product & UX leadership roles in several companies, and Bhakti is among the best I have worked with. My highest, unqualified, recommendation.

Kathryn Rosaaen, CSPO

I have worked with Bhakti for more than 3 years across two very different products as a product owner. I have had a first hand look at her professional and team skills. Without hesitation, I confidently say that Bhakti is a true star, a design unicorn, and I am very lucky to have her on my teams. Bhakti has the unique ability to quickly understand the business goals, the human needs, and technical opportunities and is able to quickly translate those needs into elegant design solutions that accomplish all goals. Her approach is human centered design and she has experience across all 3 aspects of UX - Research, Interaction Design, Visual Design. Her interaction and visual design skills are fantastic and this is her true talent - whether she's building a product from ground up or improving an existing product. She's learned UX research tactics and techniques from experienced professionals and has had experience putting those skills to work globally. Her empathy for the humans who use her products runs deep. Design is not just something Bhakti does as a profession - it is a way of life for her, a true passion, and it shows in her work. The creativity, level of fidelity, thought and care that goes into her work is fantastic and on top of all of that she's incredibly fast, dedicated, and highly collaborative with development and product. It is very hard to find professionals who have great skills in their field, are quick, collaborative team members and on top of it all are all consistently honorable, respectful, dedicated human beings. Bhakti encapsulates all of this and anyone who has her on their team is lucky indeed. I love working with you Bhakti :).

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Credentials

  • UXI20 - International Conference on User Experience Design
    UMO Design School
    Jan, 2021
    - Nov, 2024
  • Designing for the whole human: Methods to discover emotions and needs
    UsabilityMatters.Org (UMO)
    Nov, 2018
    - Nov, 2024
  • Human Empathy In Practice
    UsabilityMatters.Org (UMO)
    Nov, 2018
    - Nov, 2024
  • The Human Mind and Language
    UsabilityMatters.Org (UMO)
    Nov, 2018
    - Nov, 2024
  • Designing with Agentive Technology
    UsabilityMatters.Org (UMO)
    Nov, 2017
    - Nov, 2024
  • Measuring Usability
    UsabilityMatters.Org (UMO)
    Nov, 2017
    - Nov, 2024
  • Product Storyteller
    UsabilityMatters.Org (UMO)
    Nov, 2017
    - Nov, 2024
  • Underwent Certified Usability Analyst (CUA) certification course organised Human Factors International (HFI)
    Human Factors International
    Dec, 2016
    - Nov, 2024

Experience

    • Singapore
    • Software Development
    • 1 - 100 Employee
    • Principal UX designer
      • Feb 2023 - Present

    • United Arab Emirates
    • Retail
    • 700 & Above Employee
    • Sr. UX Designer
      • Aug 2021 - Feb 2023

    • United States
    • Software Development
    • 700 & Above Employee
    • Sr. User Experience Designer
      • Jan 2020 - Aug 2021

    • UX Designer
      • Jun 2017 - Aug 2021

    • India
    • Retail
    • 700 & Above Employee
    • Sr. UI/UX Designer at WorldofMoms.com unit
      • Apr 2014 - Jun 2017

      WorldOfMoms is a mommy only community. Moms need a space to learn, share and celebrate their journeys of motherhood and WorldOfMoms is a place which connects them all.Here, I collaborate cross-functionally initiating seamless communications, content strategy and collaborations to ensure smooth development process. I help guide a team of talented folks in UX team to follow best practices for a high bar of quality involving me rolling up my own sleeves to contribute as a designer. I mentor my team to understand deep data driven designs and to leverage analytical thinking to accomplish design tasks.Led UX for WorldOfMoms' launch (in PlayStore/AppStore) in a fast paced dynamic environment. Worked closely with the company VP, product team, business analyst, developers & other stakeholders from the beginning of the project and contributed in branding, UI/UX design and finalising the information architecture of the application. Worked in end-to-end process of conceptualisation & visualisation, designing, final launch (in Jan 2017) and further refining of the product. Show less

    • Senior UI/UX Designer
      • May 2014 - Jul 2014

      Firstcry provides an e-commerce platform where one gets everything that a baby needs. Delivered varied types of web banners, homepage banners, web engage, category & subcategory banners, CPID banners and page, mobile notification templates. Designed emails for mobile and web. Did UI design of product detail flow, cart flow, order history screen, password reset screen, wishlist and the likes for iOS and Android platforms.

    • United States
    • Software Development
    • 1 - 100 Employee
    • UI/UX Designer
      • Sep 2013 - May 2014

      At NirvanaXP we built products that provide solutions in Restaurant business space. We worked towards providing unified customer experience along with tools which employees need to run insanely successful business.  Held the responsibility of designing the embodiment of NirvanaXP business and customer application for multiple devices.  Designed and integrated concepts of core data visualisation practices in dashboards through usage of charting libraries and understanding of data. This gave the ability to the NirvanaXP clients to track multiple facets of their business operations based on accurate and real-time reports.  Delivered specifications, design and interactive prototypes of flows (for business login and dashboard flows). Did visual design along with wireframe and information architecture design.  Did usability analysis and testing for new product features. Show less

    • India
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Co-founder and Creative Head
      • May 2010 - Sep 2013

      Red Paw Arts is a service based company servicing its clients (primarily in Bollywood) with multimedia based solutions since 2010.  Owned responsibilities of creative direction, branding, marketing strategy, conceptualisation of creative ideas, website design, interactive presentation, graphic design, logo design, brochures, visiting cards, banners, flyers, ad layout, campaign design, collateral layout and illustration, motion graphics, etc. I have worked for various clients and developed multiple sets of corporate identities. Show less

Education

  • Indian Institute of Management Jammu
    General Management
    2021 - 2022
  • Picasso Animation College
    B.Sc. In Animation and Multimedia, Animation and Multimedia
    2007 - 2010
  • Centennial College
    Diploma in, 3D Animation
    2008 - 2009
  • Centennial College
    Diploma, Design and Foundation
    2007 - 2008

Community

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