Experience

Fitterfly

• India
• Health, Wellness & Fitness
• 200 - 300 Employee

• Campaign Manager

  • Mar 2023 - Present

  Create integrated marketing campaigns based on market segments to gain new customers and build repeat business. Work closely with marketing and communications, digital marketing, affiliate marketing, consumer insights, and sales team to ensure smooth end-to-end planning and execution of campaigns initiated from these channels. Supervise the execution, monitoring, and measurement of marketing campaigns and their success. Update all stakeholders about new campaigns going live, tracking and reporting on campaign outcomes. Ensure campaign implementation follows organizational guidelines. Compile and present regular reports of campaign performance and results. Improve new campaigns using data and feedback from existing and previous projects. Show less



Feedx Foods

• India
• Food and Beverage Services
• 1 - 100 Employee

• Head Of Marketing

  • Mar 2022 - Mar 2023

  1. I have been successfully handing 8 brands under the umbrella of FeedX Foods Pvt Ltd. 2. Planned marketing initiatives and leveraged referral networks to promote business development. 3. Compiled product and customer data to generate informed profit projections. 4. Grew revenue for 10+ key clients by 20% over a period of 6 months by helping them suggest various offline and online marketing skills. 5. Contributed to direct Instagram campaign that increased customer engagement, Influencer Marketing, designing the page, and overlooking menu, POS, etc. 6. Marketing, planning and executing the whole month's marketing calendar. 7. Increased the visibility of the brand by working closely with Swiggy and Zomato. This includes the appearance of the brand, images, running offers so as to attract more sales, continuously track the sales and work accordingly to increase the same every month. Planning ads on the same for better visibility of the brand. 8. Assisted in the creation of graphic materials for the use of the marketing department. 9. Analyzed past marketing initiatives and revamped the company's marketing efforts to increase the numbers. Show less



The J

• Mumbai, Maharashtra, India

• Franchise Owner

  • Apr 2017 - Mar 2022

  1. Owned and managed 2 stores of THE J – Kandivali and Oshiwara. The J is a QSR chain established in 2012 with 30 outlets in Mumbai and more than 10 outlets throughout the country other than Mumbai which serves French fries, burgers, and milkshakes. 2. Successfully managed Operations, HR, Accounts, Kitchen Work, Hygiene of the store, Menu Designing, Dealing with Realtors and opening up a food store from scratch, Team Management, Vendor Management, Training, POS, and Customer Satisfaction. 3. Managed labor, inventory and overhead costs effectively to maintain business profitability. Show less



Nutridock Health Kitchen

• India
• Food and Beverage Services
• 1 - 100 Employee

• Head of Sales and Business Development

  • Feb 2021 - Feb 2022

  1. Generated new business with marketing initiatives and strategic plans. 2. Reached out to potential customers via telephone, email and in-person inquiries. Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability. 3. Created reports and presentations detailing business development activities. 4. Working closely with the marketing department to increase sales of the brand. (5 outlets). Increase the visibility of the brand by working closely with Swiggy and Zomato. This includes the appearance of the brand, images, running offers so as to attract more sales, continuously track the sales and work accordingly to increase the same every month. Planning ads on the same for better visibility of the brand, Help the marketing team to run digital campaigns and contests, Instagram sponsored ads, LinkedIn ads, etc. Tie-ups with similar brands, gyms, corporate, etc. for better sales opportunities. Tie-up with different avenues like Eazy Diner, Phone Pe, Magic Pin for better visibility and increase sales. 5. Successfully onboarded Dotpe for better functioning of the website and helped the tech team to suggest what the website should look like for the company. 6. Successfully communicated and converted with direct clientʼs inquiry fora subscription plan. 7. Successfully managed to increase brand sales at a rate of a minimum of 20% every month Show less



Booksy Inc

• Mumbai Area, India

• Business Development Executive

  • May 2016 - Mar 2017

  1. Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability. 2. Reached out to potential customers via telephone, email and in-person inquiries. Negotiated, prepared and signed contracts with clients. 3. Performed research to uncover potential target areas, markets and industries. 4. The work involved pitching and signing up various brands across Mumbai to get them on board, look after their operations and their Social Media Accounts. 5. Successfully onboarded 50+ salons in western suburbs in 90 days for better functioning of the application. Show less



CityBump : Do More, Save More

• India
• Technology, Information and Internet
• 1 - 100 Employee

• Marketing Executive

  • Jul 2015 - Apr 2016

  1. Developed non-technical marketing presentations, public relations campaigns, articles and newsletters. 2. Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers. Coordinated appointments and meetings for marketing director with 600+ brands / outlets along with my 4 other team members from the B2B team 3. The work involved pitching and signing up various brands across Mumbai to get them on board for CityBump. 4. They include – Inox, Hokey Pokey Ice creams, Amore Gourmet Gelato, JSM Corporation, and many more to mention, got exclusive offers from these brands only for City bump users and organized various events across Mumbai. Show less



Dancing Elephants Picture Co

• Dancing Elephant Picture Company

• Production Associate

  • May 2014 - Jul 2015

  1.Assisted Rahul Kapoor as a 1st A. D in the making of Knorr Soupy Noodles – Chota Bheem Promo, Lipton Green Tea with Dr. Anjali Mukherjee (YouTube), Kwality Walls Ice cream, and Everyuth Face Wash. 2.Assisted Sachin Kotre as a 2nd A.D in the making of the Park Avenue Auto Fit Series 1.Assisted Rahul Kapoor as a 1st A. D in the making of Knorr Soupy Noodles – Chota Bheem Promo, Lipton Green Tea with Dr. Anjali Mukherjee (YouTube), Kwality Walls Ice cream, and Everyuth Face Wash. 2.Assisted Sachin Kotre as a 2nd A.D in the making of the Park Avenue Auto Fit Series