Experience

Spread Design and Innovation Pvt. Ltd.
• India
• Design Services
• 1 - 100 Employee
• Business Scaler

  • Jun 2022 - Present


GE Healthcare

• Medical Equipment Manufacturing
• 200 - 300 Employee

• General Manager - Commercial Marketing

  • Jan 2019 - Dec 2020

  • Set up the Field Marketing Team for GE Healthcare South Asia • Represented the entire marketing function - product marketing (across all modalities), digital marketing, content and collateral, marketing operations, market analytics and research to local commercial teams • Delivered on regional priorities through cross functional collaboration with functional and product marketing leaders • Engaged with Regional Commercial Directors and Territory Business Managers to define impactful marketing plans that cater to the needs of customers in their regions • Prioritized & led key cross business campaigns and programmes, regional marketing projects, supported launch & growth of new/existing solutions & services– USG opportunity creation, A1 Sure/Gold Seal Campaign, Heartcare Solutions, Virtual Launches, Covid Safe Certification Programme • Drove execution of customer engagement projects and campaigns (online and offline) for modalities • Optimised and managed the commercial marketing budgets



Biocon

• Spain
• Biotechnology Research
• 1 - 100 Employee

• Associate Director - Marketing

  • Mar 2018 - Jan 2019

  • Delivered 24% Growth for Basalog® and USD 1.1 Million in sales for the Citius Team at Biocon in 2018 • Responsible for marketing for the Citius Team (Basalog® and Oral Portfolio) and briefly managed both Citius and Altius Marketing Teams • Delivered 24% Growth for Basalog® and USD 1.1 Million in sales for the Citius Team at Biocon in 2018 • Responsible for marketing for the Citius Team (Basalog® and Oral Portfolio) and briefly managed both Citius and Altius Marketing Teams



Novo Nordisk

• Denmark
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Senior Manager - Marketing, India

  • Jun 2016 - Feb 2018

  • In 2017, Delivered 23% growth for Victoza® (GLP-1 Analogue) at Novo Nordisk India• Worked closely with cross–functional teams (medical, field sales, logistics, brand marketing, regulatory) to ensure successful development and execution of marketing plans• Represented Novo Nordisk at various international events in Denmark, USA, Malaysia, France and Italy as well as in flagship physician events from 2003 to 2018

• Diabetes Marketing Director, Iran

  • Aug 2014 - May 2016

  • Delivered sales of USD100 Million+ (2nd highest in the region), a growth of 40% YOY• Launched Novo Nordisk’s top selling global brands Victoza® & Levemir® in Iran• Optimised affiliate marketing budget of USD 3 Million and led the marketing function at Novo Nordisk Iran • Significantly increased Iranian affiliate’s participation in various national and international events (45 Events)

• Diabetes Marketing Manager, Iran

  • Feb 2013 - Aug 2014

  • Established and re-organised the Marketing Team in Iran Played an anchor role in projects to educate 200,000 people and 20,000 Nurses • Collaborated with regional and global marketing teams in Dubai, Istanbul, Zurich and Copenhagen for strategy development and new product launches

• Marketing Manager, India

  • Nov 2012 - Jan 2013

  • Worked and delivered the India Launch Plan for Tresiba®• Between 2007 & 2012, successfully managed global brands like NovoRapid®, Levemir®, Victoza® besides Mixtard® 30 and Devices (NovoPen® 4 & NovoFine®)• Managed advertising, market research agencies to implement campaign elements, promotional and PR programmes

• Group Product Manager, India

  • Dec 2007 - Nov 2012

  • In 2012, gained 5% Volume Market Share for the Human Insulin portfolio at Novo Nordisk India• Responsible for brand management of Mixtard®30 – India’s No. 1 selling pharmaceutical brand• Launched NovoPen® 4 and Mixtard® 30 - Human Insulin FlexPen® • Planned & organised (end-to-end) the National Insulin Summit in 2008, 2009 and 2010 • Nominated to BAAGI-HORIZONS (Talent development program for IO - Novo Nordisk)• Launched innovative programmes like e-detailing & i-selling, implemented various promotional tactics and events

• Senior Product Manager, South Africa

  • Nov 2005 - Nov 2007

  • In 2006, achieved Middle Africa sales of USD 11 Million. Growth of 27.6% over 2005• Launched Levemir® in Namibia, Human Insulin in Senegal and NovoRapid® in Mauritius • Lobbied Ministry of Health in Mauritius to set up the National Service Framework for Diabetes

• Senior Product Manager, India

  • Jun 2003 - Oct 2005

  • In 2003, launched NovoCare – a patient acquisition & retention programme for Novo Nordisk India • Worked and delivered the India Launch Plan for Levemir®• Launched Earn Your Star - a rewards and recognition program for the India field sales force • Produced 2 public service commercials on diabetes involving celebrity endorsers



McCann

• United States
• Advertising Services
• 100 - 200 Employee

• Account Director

  • Oct 2002 - May 2003

  • Led agency’s new business initiatives and coordinated implementation of client specific marketing communication plans. Developed accurate direct marketing budgets & proposals. • Clients managed include Apple India and Enterasys Networks • Led agency’s new business initiatives and coordinated implementation of client specific marketing communication plans. Developed accurate direct marketing budgets & proposals. • Clients managed include Apple India and Enterasys Networks



Contract Advertising India Pvt., Ltd.

• India
• Advertising Services
• 1 - 100 Employee

• Associate Account Director

  • Feb 2001 - Sep 2002

  • Accountable for-profit centre management and nurturing client relationships. • Clients managed include Novo Nordisk India, Wipro Technologies, SAP Labs • Accountable for-profit centre management and nurturing client relationships. • Clients managed include Novo Nordisk India, Wipro Technologies, SAP Labs



Office 1 Superstore

• Netherlands

• Sales and Marketing Manager - GCC

  • Jul 1998 - Jan 2001

  • Start-Up team member that launched sales & marketing operations for Office 1 Superstore, UAE • Set up 2 Superstores (60,000 SqFt) in Abu Dhabi and Dubai • Set up the marketing function - advertising, catalogue marketing, tele-marketing, in-store branding, promotions and development of Office 1 Superstore label brands • Start-Up team member that launched sales & marketing operations for Office 1 Superstore, UAE • Set up 2 Superstores (60,000 SqFt) in Abu Dhabi and Dubai • Set up the marketing function - advertising, catalogue marketing, tele-marketing, in-store branding, promotions and development of Office 1 Superstore label brands

• Senior Account Executive

  • Aug 1994 - Nov 1996

  • Won 6 new business pitches from Apple India, Wipro Limited, TNT, SAP Labs, Sun Microsystems, Hutchison Max and Novo Nordisk India growing billings from USD 31,000 to USD 931,000 • Established Bangalore office in 1994, responsible for-profit centre management and client relationships. o Won Gold & Silver Awards in the Direct Response Category at Big Bang 1994 o Designated J Walter Thompson Account Manager for TNT Express in India o Created Rural Database Marketing for the 1st time in India o Established the 1st Diabetes Info-line for Novo Nordisk in India o Clients managed include Novo Nordisk, TNT, BPL Mobile, Sun Microsystems, Comsat Corporation, Hutchison Max



Bennett Coleman and Co. Ltd. (Times Group)

• India
• Newspaper Publishing
• 700 & Above Employee

• Marketing Officer

  • Nov 1993 - Aug 1994

  • Delivered the largest sales order for the budget issue of The Economic Times since inception of Bangalore office • Part of the institutional sales team responsible for direct sales into large corporate accounts o Initiated Market Watch, resulted in Qualitative Changes in The Times of India, Bangalore Edition • Delivered the largest sales order for the budget issue of The Economic Times since inception of Bangalore office • Part of the institutional sales team responsible for direct sales into large corporate accounts o Initiated Market Watch, resulted in Qualitative Changes in The Times of India, Bangalore Edition