Beverly Hall

Content Engineer II at Irrevo
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Contact Information
us****@****om
(386) 825-5501
Location
Dallas, Texas, United States, US

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Experience

    • United States
    • Writing and Editing
    • 1 - 100 Employee
    • Content Engineer II
      • Mar 2014 - Present

      Collaborated on AT&T team projects in the creation and optimization of DIRECTV and U-verse TV knowledge base articles, videos, and other support website content. It was critical to conceptualize technical and functional content for usability and accessibility while sustaining a high bar for quality. • Assured processes/practices for granularizing content into re-usable objects could be applied in a create once/publish many environment. • United brand messaging and content across all consumer touch points. • Strategized, created, analyzed, updated, and maintained digital content for new functionality, equipment, products, and programs. • Worked with content governance processes to improve knowledge base content, taxonomy, metadata, and organization to preserve and increase user self-help experiences. Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Global Communications Architect
      • Jan 2008 - Dec 2013

      Manager/Producer/Developer/Writer/Editor for strategic marketing and international learning programs utilizing print, digital, face-to-face, and broadcast delivery platforms. • Developed scripts and directed audio and video components for knowledge base and marketing projects applying creativity and instructional design principles. • Managed production processes including design/development, talent search and coaching, technical personnel, and contract negotiations. • Developed and managed language translation of e-Learning, classroom, and paper-based knowledge programs. Attention to detail and adherence to standards were critical to address multiple layers within the audio, video, graphic, and animated components. • Provided support for complex RFPs and contracts. Ability to narrow the focus and pull out pertinent information and subsequently respond to RFQs. Show less

    • Content Integration Manager
      • Jan 2005 - Dec 2007

      Partnered with a team of seasoned veterans with various skill sets and years of practical experience in instructional/informational design and multimedia development across many industries. • Reviewed, edited, and tested all online courseware developed internally or by vendors; ensured content, message continuity, technical usability, and instructional value by detecting design and development flaws and recommending strategic improvements. • Analyzed existing knowledge base programs and identified opportunities to merge information and reduce certain development efforts to improve the overall education program and budget. Show less

    • Broadcast Manager
      • Jan 2001 - Oct 2005

      Directed multi-million dollar international radio broadcast division, airing a two-hour LIVE talk show and a fifteen-minute syndicated program Monday thru Friday. • Managed media relations throughout the radio network interacting with all levels of management, program directors, and engineers. • Oversaw the design and build out of state-of-the-art audio production/broadcast suites utilizing the architecture, acoustics, and interiors expertise of the critically acclaimed Russ Berger Design Group. • Produced donor development videos, radio promos, web content, grant proposals, and broadcast newsletters. • Utilized astute editing skills to compress content without losing the desired meaning or integrity of the message. • Developed broadcasts through extensive research of current social issues, audience-driven topics, existing in-house training material, along with identifying and working with national and international subject matter experts (SMEs). Show less

    • A/V Producer, Instructional Designer, Developer
      • Sep 1995 - Dec 2000

      Designed and developed media components for commercial and academic training projects delivered on various platforms. • Engaged with SMEs to produce knowledge base content consisting of technical subjects (software systems, equipment installation, mechanical operations) and soft skills (sales, management, conflict resolution). • Managed and directed video shoots and audio recording sessions at various locations around the Unites States while adapting to regional working environments. Designed and developed media components for commercial and academic training projects delivered on various platforms. • Engaged with SMEs to produce knowledge base content consisting of technical subjects (software systems, equipment installation, mechanical operations) and soft skills (sales, management, conflict resolution). • Managed and directed video shoots and audio recording sessions at various locations around the Unites States while adapting to regional working environments.

    • Producer, Technical Director, Production Assistant, Marketing Associate
      • Sep 1976 - Sep 1995

      Worked in various production roles and produced station promos, marketing campaigns, industrial training videos, and documentary programming for CBS, ABC, and NBC affiliates. • Managed and directed Master Control in accordance with FCC regulations; authored an Air Director’s Technical Manual to assist on-air operators with FCC regulations, policies, and station procedures. • Operated production equipment for studio and location shoots. • Floor Director and Isolated Replay Technical Director for LIVE sports broadcasts. • Collaborated with creative and technical teams to produce in-house, client based, and on-air projects/programs. Show less

Education

  • Lamar University
    Bachelor's degree, Mass Communication/Media Studies

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